(Adnkronos) - Un nuovo marchio che rappresenta l’identità di una regione tra le prime in Europa per competitività turistica è stato presentato a Villa Nobel a Sanremo, nei giorni del Festival della canzone italiana. Il nuovo brand, battezzato ufficialmente lo scorso dicembre, ha riscosso grande successo, accompagnato dal claim "Puglia. L'Italia levante”.
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00:00A octagonal symbol that contains stylized braids of olive branches, Puglia presents to Sanremo a new unique brand of the region, officially launched last December, accompanied by the Claim Puglia L'Italia Levante, where it had already been a guest last year at Villa Nobel, always on the days of the festival, also this year the region welcomes artists dedicated to work and the public with a charming installation, We are in Puglia.
00:30It is an important success and a success of community, it is not only a success of a brand that aims at itself, the region of Puglia has also modified its graphic sign with an octagon, with inside a recall to the most traditional tree of our Mediterranean, an olive tree that also has a sense of radicality and passion, also a sense of peace, in this very important moment.
00:55It is with a lucky Claim Puglia L'Italia Levante, Levante is not only our geographical condition, but also the participle present in the verb levare, with this community that raises the gaze to the horizon, that manages to look beyond itself and achieve important goals.
01:16A link between the municipality of Sanremo and the region of Puglia that is being renewed and strengthened.
01:47The suggestive location of Villa Nobel represents for the region of Puglia a prestigious showcase of promotion of the territory.
01:56I believe that the whole tourist and cultural proposal is centered around the identity and also finds in the repositioning of the roots of moments of appreciation also in the cultural field, there are now important initiatives, great events that have become travel motivations,
02:15among these absolutely are the top ones such as the Taranta, as Medimax in Taranto, but also the participation here in Sanremo gives us the opportunity through Italian music to tell our region about what is essentially our first tourist market, that is, the Italians.
02:37I must say that this will continue and our investments on the cultural product, also through music, will be more and more central in the promotion of our territory, so a strong link between the roots of our tradition and the wings with which we would like to project Puglia in the future.