• last week
Full Article here:
See more at https://gulfnews.com/videos

Dreamscape Immersive is a location-based VR studio and retailer backed by some of Hollywood's most successful studios and talent, including 21st Century Fox, WarnerMedia, Viacom, Steven Spielberg and Hans Zimmer. It combines the emotional power of Hollywood storytelling, the visceral excitement of great theme-park rides, and proprietary full-body tracking technology to create stories and worlds that push the limits of virtual reality.
Transcript
00:00Now I was lucky enough to enjoy Alien Zoo, and I have to be honest, I knew it would be good.
00:06It really did exceed my expectations. I've read the reviews in the U.S.
00:11I've been a diviner for 10 years and I know that when Magical Alpha Team does something, they do it right.
00:16But it really is incredible. And you just get this real sense of the Hollywood roots of the team behind this experience.
00:24It really does feel like you're actually in a movie.
00:27You've got this beautiful scenery, you've got music composed by Hans Zimmer.
00:31It really does take you on an incredible story.
00:34If you are a little bit scared of heights, Alien Zoo is a little bit nerve-wracking.
00:38And I have to be honest, even though I knew it wasn't real in the back of my mind, it's still scary.
00:44I think that people are going to discover something very different.
00:48And you know, when I talk about it, I don't comment on it as actually an executive in a company that's actually doing that.
00:56I think of it as a customer. So I was there just now experiencing it as a customer.
01:02And this is the closest experience you can get to, for example, a Disney experience.
01:07A real theme park experience within the context and the convenience of a shopping center.
01:12Within the context and the convenience of your day-to-day habits.
01:16And this is why it's kind of a spike in your day and it's highly emotional charge.
01:21And I think people are going to love it and they're going to come back for it and want more of it.
01:25We're very particular in the creation of the guest journey.
01:28So that by the time you are strapped in going up to visit an Alien Zoo or stepping into an Indiana Jones-style movie,
01:36yes, the mall seems like a long way away.
01:39Interestingly enough, and we'll see what happens in this market,
01:43we assumed in opening this that high-foot traffic areas like a mall like this would really be the source of most of our customers.
01:51So it turns out in our other openings between Dallas and Los Angeles,
01:55the great majority of people actually come to the mall in order to do DreamScape,
02:00as opposed to doing DreamScape because they happen to be at the mall.
02:04And so if we help to drive some people here, all the better.
02:08It was one of the coolest experiences ever.
02:10It was freaky amazing.
02:12I went to an Alien Zoo. Unbelievable.

Recommended