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It has been a long standing custom in the UAE to have custom tailored clothing for special occasions. With Eid 2019 around the corner, we visit one shop in Dubai to see what they do to draw in customers during the Eid rush to have clothing made.
#EidAlAdha2019 #TailoredSuits #CustomClothes
It has been a long standing custom in the UAE to have custom tailored clothing for special occasions. With Eid 2019 around the corner, we visit one shop in Dubai to see what they do to draw in customers during the Eid rush to have clothing made.
#EidAlAdha2019 #TailoredSuits #CustomClothes
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00:00I come from a convent background, so they used to teach us at school, they used to teach
00:09us embroidery.
00:10And that's the time I learned it and I used to do it and then I developed this thing,
00:15you know, like how to put it on my dresses.
00:17I used to, every Eid I was very particular, I should have a new outfit with embroidery
00:21done by myself.
00:23And that's how, you know, like I thought that I'll do something related to clothes.
00:28My name is Faiza Malik and we are here in Som, Som Dubai.
00:32Eid is just around the corner and it's a very busy time for us, especially for tailoring.
00:38So a lot of people, a lot of families in fact, you know, it's not a single client, a lot
00:42of families, they come here for tailoring because I feel that, you know, more than buying
00:47the pret line, they want to buy, have the tailoring done because it makes them feel
00:53that, you know, it's the festive part of the season is here and they have to have it
00:57staged according to what they've been thinking all the time that they'll get this outfit
01:01done for the Eid.
01:02We want everybody to be happy at this time.
01:04Whoever has given us their outfits, they should be happy and they should be like what they've
01:09been thinking all this time that this is how the outfit should be.
01:13This is where I have my clothings done, all my tailoring done.
01:17I don't go anywhere else.
01:18I've been here 15 years.
01:20In the beginning, I used to go to other tailors and I used to get very disappointed.
01:26She will sit there, she will do the drawings as what you would want.
01:32It's a complete, what I would say is a passion with me.
01:41You feel part of her shop, part of her.
01:46She treats you not like a customer, she treats you more like a family.
01:50Yes, it's very different because when people come to us, we don't ask them that, you know,
01:55okay, if you want, what do you want or what?
01:57We suggest them a lot of things.
01:58We sort of advise them and we do like, my input is to put laces, embellishments, whatever.
02:06They don't have to go and buy them from the market.
02:08I help them with everything.
02:10I outsource them for them and then, you know, I like every outfit to look nice and have
02:16some sort of difference than just going to a normal tailor.
02:20It should be like designed that way according to the person's personality and what the client
02:25wants and I put in a lot of effort for that.