Fashion Forward Dubai kicks off. Designers in Dubai take fashion lovers back in time on the first day of Season Two of Fashion Forward and see the event as the best platform to globally promote local designers. See more at: http://gulfnews.com/gntv
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00:00I've had personal preview of backstage of the shows yet to come tonight and they're
00:17just going to knock everyone out.
00:19For me there's always this constant appeal to all the players, to all the stakeholders
00:24in the fashion community, whether it's government or the designers themselves or the media,
00:29the buyers, the giant retail groups.
00:33Everybody has to put in and flex their muscle towards the development of homegrown fashion
00:39industry.
00:40We need it.
00:41It is a point of differentiation that we can call ourselves in this seemingly global uniformity
00:48with the power brands.
00:49We welcome them but it's good to champion our very own.
00:52It is a huge market and there's room for everyone.
00:55Fashion Forward helps in the exposure.
00:57People would see my work more easily.
01:01I would like to see European designers but I don't know if it's going to be possible.
01:06It's only Fashion Forward basically because it's the first event that decides to show
01:11designers that are not just about couture.
01:13And the collaboration between the Stite Foundation and Fashion Forward is the greatest thing
01:18because they let more people see us, they let the Middle East see the Lebanese designers
01:22and their work.
01:23The title of the collection is Divine Romanticism, inspiration from the 1920s but with a modern
01:29take on it.
01:30So that's how we make it kind of paranormal to mix what's happening in the early 1920s.
01:39Not only in terms of fashion but what you see is like industrial thing that's happening
01:42as well in that era.
01:44I've been very known for making clothes that is every single color and every single piece
01:51is almost the same.
01:52I think this time I just want to go out of the box to make every single dress different
01:57but it blends in the colors.
02:00Just how the old days of couture is.
02:03This time I just showed 30 pieces of collection, not like last season it was more about 37.
02:09I just wanted to add men because it gives a little bit of kick and flavor to the collection.
02:18This season we're looking at 1930s, we're looking at manor houses and aristocratic families
02:22in the 1930s.
02:23What we really wanted to do this season, we wanted to create a sense of memory for the
02:27collection.
02:28The kind of music we're using, the kind of styling, the boater hats that are handmade
02:33in England.
02:34We wanted the customer and our audience to have a sense of memory as if they're looking
02:37into their own history.
02:38So the lightness of the colors, the lightness of the fabric, the soft tailoring that we
02:42were using was really important for us this season.
02:44As brothers we have different aesthetics, that's what really makes our product unique.
02:48So if one season we're looking at prints, you know like Hartman's and Macy's, one of
02:52the best graphic designers I know, so he designs the prints.
02:55But this season we want to concentrate more on the silhouettes and the coloring.
02:59So maybe next season if it calls for prints, we'll do prints again.
03:02It's inherently needed to be ahead of the game in the fashion industry.
03:06We're not the first that's going to make a white shirt and we're not going to be the
03:08last that's going to make a white shirt.
03:10It's that energy and the feeling and the quality you're giving to your clientele, which buyers
03:14will really appreciate.
03:44["Forever Yours"]