A sneak peak inside Coca Cola Arena in Dubai

Gulf News

The 17,000-capacity Coca Cola Arena opened one of its nine shining entrances to the media on Tuesday morning, ahead of the venue’s official launch in June.  Subscribe to Gulf News on YouTube and watch more of our videos: https://www.youtube.com/user/GulfNewsTV  See more videos at https://gulfnews.com/videos Read more Gulf News stories here: https://bit.ly/2HLJ2km  #UAEnews #Dubai #CocaColaArena

Transcript

00:00The new 17,000-seat Coca-Cola Arena, earlier called Dubai Arena, is set to open in CityWalk

00:10this June.

00:14The arena is a multi-purpose venue that will add a new destination to the entertainment

00:19scene in Dubai, and will revolutionize the live entertainment industry in the UAE and

00:23throughout the Middle East.

00:26As we are today, we'd have 5,000 standing for an end-stage concert, with another 5,000

00:31on Level 1, and then another 5,000 roughly on Level 4, and then the sweet hole, the VIP

00:37level, would be around 1,500 to 2,000.

00:39So that's kind of the breakdown of the 17,000 full capacity.

00:43But that can vary based on, we have a drape system which can take out Level 4, we have

00:48a drape system which comes down the room, which can bring the stage kind of closer to

00:52the middle.

00:53So you see a stage or performance area can be in the round as a sporting event or a boxing

00:57event or, you know, some musicians are playing in the round these days as well, not many

01:01but some.

01:02So it's really very variable.

01:03We'll get a technical rider for every event that we see, or technical specifications,

01:07and we'll build the event based around those technical specifications and make sure we

01:10can deliver based on their production.

01:12Capable of hosting live shows 365 days a year, the fully air-conditioned arena with automated

01:18seating design means it can be adapted to international and local events of all sizes,

01:22from sporting tournaments, e-gaming, comedy and live theatre, and musical performances

01:27to conferences, gala dinners, AGMs, and weddings.

01:31Russell Peters and Maroon 5 are the first two acts announced to perform in June.

01:35We're never going to have an event calendar which is going to be announced in one go,

01:38you know.

01:39So it's going to be event activity which is going to, on an ongoing basis, keep continually

01:42being added.

01:43So we need to be busy, you know, you don't build a building like this to make sure that

01:46it's not busy.

01:47So we'll be driving a pretty high volume number of events in this market in year one.

01:52What's the parking situation going to be like at this venue?

01:55Sure.

01:56Yeah, so we're working closely with the RTA, we're working in terms of building traffic

02:00management planning and, you know, one of the key messages will be around looking at

02:04alternate options rather than driving and parking directly in the venue.

02:07So, you know, we see, really excited by being in City Walk in a really vibrant precinct

02:12and there's a lot of activity pre and post events for people to be engaging with.

02:16So, you know, we'll be managing that process, we'll be communicating with ticket holders

02:20in terms of options around taxis and, you know, ride sharing and the Metro because we're

02:27very closely approximated to the Metro as well.

02:29So that'll be part of our core messaging that goes out in terms of how we work through that

02:32process.

02:33Is there an exact number of actual parking spots?

02:35Yeah, the parking spots relative to the building will be to service, obviously, hospitality

02:39suites and sponsors and other activity.

02:42And so from a public parking point of view, you know, we'll be sharing messaging around

02:45other parking opportunities.

02:46So no specific parking for the public?

02:47That's right.

02:49Coca-Cola Arena is a five-minute walk from the closest Dubai Metro station and will be

02:54connected through a direct pedestrian bridge that can accommodate 17,000 people at a time.

02:59Irish Eden Beleza for Tabloid.

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