In The Loop goes over their personal Super Bowl experience and some of their favorite commercials.
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00:00This is now the Jim Adler, the Texas Hammer, Texlon.
00:03We got the hammer?
00:04Yeah.
00:05We got the hammer on us?
00:06The Texas Hammer.
00:07Hey, shout out.
00:08Wow, we got the hammer.
00:09Yeah.
00:10A Houston legend in his own right.
00:11It's hammer time.
00:12The Texas, the Jim Adler, Texas.
00:13Do I have to say all of it?
00:14Yeah.
00:15Okay.
00:16All right.
00:17I'm going to get on that.
00:18The Jim Adler, Texas Hammer, Texlon.
00:19713-572-4610.
00:20How was your experience of the Super Bowl?
00:22Like, how did you watch it?
00:23How did you take it in?
00:25I kind of ended up in a place that I'd never want to be because I, you know, I-
00:29You were solo?
00:30I was solo.
00:31I was at the crib.
00:32Wow.
00:33I was at the crib, solo doula.
00:34That's the best way to do it, man.
00:35Sometimes.
00:36I don't agree.
00:37Sometimes.
00:38I don't agree.
00:39I had a good time.
00:40It was just me and my old lady.
00:41Oh, see.
00:42Wait, hold on.
00:43Press pause.
00:44You heard him, right?
00:45Yeah.
00:46My old lady, my baby.
00:47Yeah, yeah, yeah.
00:48We spent a week in New Orleans and now we all-
00:49It was just me and her.
00:50We ordered some food.
00:51Did she make that dip that you took credit for?
00:52She did.
00:53She actually had some leftover dip.
00:54Don't be a hater now.
00:55Yeah.
00:56That's crazy.
00:57I know, man.
00:58That's crazy.
00:59Yeah.
01:00I had a friend come over.
01:01Shout out to my friend Jasmine.
01:02She came over.
01:03See, now you had a few people.
01:04Just one person.
01:05That's fine.
01:06You had a nice group of a few people to be able to bounce your ads off of, your ad takes
01:09and stuff.
01:10Yeah.
01:11I think that it's perfect to have just a nice small group of folks.
01:14Sometimes the party will get too big to where you lose the game, but a small group of people,
01:19or if you get a large group of people, but if everybody's on task.
01:21Right.
01:22100%.
01:23I've been at Super Bowl parties with media types where everybody ... We'll lock in.
01:29But then we'll also have conversations, and then you'll be talking about the football of
01:31it all.
01:32So I'm interested.
01:33What was your experience?
01:34Because I did not plan ahead.
01:35And I was like, oh, I'll just find something.
01:36And I got close.
01:37I was like, actually, I did not find anything.
01:38Well, we were talking last week.
01:39We like to have a few people, not big, but a few people over, a little crawfish, all
01:44that stuff.
01:45Well, it kind of took a turn on Friday when I found out my oldest and his wife and his
01:52daughter got sick.
01:55I'll just put it that way.
01:56So they're all sick.
01:58And then my middle son had a party to get to, so my daughter came over for a little
02:03bit with her husband.
02:04But it ended up, we went ahead and just did a Super Bowl party just for us.
02:10Little Swedish meatballs.
02:11There you go.
02:12Little truffle fries, little Boston cream pie, which is one of my favorites.
02:18Still a wild name.
02:19Little ... Yeah, I know.
02:21What else did we have?
02:22Oh, we had bean dip, a little pimento cheese dip.
02:26Just a party.
02:27Just a party.
02:28And I only had one drink.
02:29I didn't want to drink too much yesterday.
02:31Well, yeah.
02:32We went pretty hard last week, yeah.
02:34From the 832, ordered 70 boneless wings, received bone-in wings instead, and they were
02:38breaded.
02:39Everyone was mad.
02:40Oh, that's tough.
02:41Yeah, that stinks.
02:42Although, look, I get it.
02:43Maybe in the party setting, the boneless wings, I feel like the bone-in wings, they did you
02:47a favor.
02:48They did.
02:49No, I like the bone-in better, but if you wanted something and they didn't give you
02:53that, I would be pissed.
02:54Yeah, that's the thing.
02:55Outlook dinner.
02:56Oh, interesting.
02:57Okay, great food.
02:58Good drinks.
02:59Only, they said their buddy's poor wife was the lone cheese fan getting roasted.
03:02Yeah, but you know, it is what it is.
03:04That's how it go, man.
03:05And here's the thing.
03:06... on the other ...
03:07Oh, yeah.
03:08Hey, that's the tough part about going to a watch party or something like that, and
03:11you the only one fan that everybody's going against.
03:14Either you're going to have a good time or you're going to have an awful time.
03:17By the way, how's Ron doing?
03:18I haven't heard from him.
03:20Anybody do a well check?
03:21Oh, man.
03:22All right.
03:23We'll do a well check right here on Sports Radio 610.
03:25But you know what?
03:26Y'all were texting with him, right?
03:27Kind of.
03:28We were texting in his vicinity.
03:29He wasn't responding.
03:30He was not responding, which is fine.
03:31It's all good.
03:32You know?
03:33But you know what?
03:34At first I felt bad, but after a while I'm just like, man, bro, you got three championships
03:38in the last, what, five years?
03:39Exactly.
03:40We'd all wish we had that problem.
03:41He'll be all right.
03:42You'll probably be back next year.
03:43We all wish we had that problem.
03:44All right, so keep sending in.
03:45How did you take in the Super Bowl?
03:46But also, part of the Super Bowl party experience is having, like I said, having the people
03:52around talking about the various things in the game.
03:54Like, what was happening with the score bug, dawg?
03:56Like, I understand the Super Bowl is always where we unveil the score bug, and I think
03:59I'm just becoming a crotchety old dude, even though I'm only 32, soon to be 33 years of
04:03age.
04:04I understand that, you know, every year I feel like I'm going to find fault with the
04:08score bug.
04:09I understand that about myself.
04:10I'm a little bit of a complainer.
04:11All right, that is out of the way.
04:13But this one was like overly, like, it was simple.
04:15It wasn't minimalistic.
04:17Like, it wasn't design-wise.
04:18It was just simple.
04:21I didn't get it.
04:22To me.
04:23I couldn't understand it.
04:24It's like they didn't finish it.
04:25Yeah.
04:26Maybe that, like, even just put a little white line around each box to kind of highlight
04:29it.
04:30It was just sort of like fading in.
04:31They should have just put, like, a little black background in the back of it.
04:34Yeah.
04:35Like I said, white.
04:36Yeah, just something.
04:37I was actually fine with the way the score part looked, but to me, when you put the stats
04:41on the side, like Patrick Mahomes' numbers on the side, it looked like something.
04:47What is that?
04:48Like, I kind of almost wanted them to just, like, let's go straight 80s with it, where
04:52they just flash, where it's a clean screen and they flash, like, just the text over top.
04:56Yeah.
04:57I do appreciate what they were trying to do, though.
05:00Like, relatively kind of get it out of the way, allow you to see through it.
05:03Because sometimes you'll have stuff blocked with that score bug.
05:06But it just felt like, I like a minimalistic score bug.
05:08Like, I think CBS has done a pretty good job.
05:09Well, you got what you wanted.
05:10No, no, no.
05:11It seemed like it was a little too modern.
05:14It went way too modern, man.
05:16I don't know if that's the case.
05:18People overthink things.
05:19It's interesting, though, though.
05:20I've seen a few people say they liked it, like the 3, 4, 6 here on the text line.
05:24But for the most part, it seemed like there was a lot of complaining.
05:26Although, again, we live in a society of complainers, and I am one of them.
05:29So I want to make sure I put that in there.
05:31Somebody said it was elementary.
05:32Woo!
05:33That was worth $100.
05:34Yeah.
05:35OK.
05:36All right.
05:37Somebody said they paid Tom Brady all that money.
05:38They ain't have enough money.
05:39I was talking about the highlight on the TV.
05:40I'll get to that during confession.
05:41Yeah, you had a little bit of a good day.
05:44For entertainment purposes only.
05:46I've got to apologize to our listeners.
05:48Oh, I bet you do.
05:49But how about the ads, man?
05:51The ads is one of those things in an experience that you want to sit around and talk about
05:54at your Super Bowl party.
05:55And I feel like we're losing recipes as a society.
05:58And I imagine that this does not go over the same.
06:03Actually, let me ask you like this.
06:04Did you have one that was deeply memorable for you?
06:07Yes, to answer your question.
06:10And here's my answer to a lot of people.
06:13It's all over.
06:14It's all over.
06:15Well, the commercials aren't what they used to be, etc.
06:17I think what's going on with the spots and the Super Bowl ads.
06:21$8 million for 30 seconds, by the way.
06:23Yeah.
06:24Which they said on the broadcast.
06:25Which is weird.
06:26But y'all basically look at how much we were able to charge people, guys.
06:30Look what we're charging y'all for these things.
06:32No, here's what I think is happening with Super Bowl ads.
06:35There's fewer of the great ones, but there still are great ones.
06:39Are there?
06:40Yeah.
06:41And they don't have to be hilarious or wild to be great.
06:46Let's talk about what an ad is supposed to do.
06:50Yes, that's fair.
06:51It's supposed to sell the product.
06:53Correct.
06:54I'm telling you, right now, Jeep is going to sell a gazillion Jeeps.
06:58Well, off the Harrison Ford joint?
06:59Off the Harrison.
07:00Because it wasn't funny.
07:01It wasn't outrageous.
07:03No, you can go funny or you can go sentimental or whatever.
07:07It didn't have the Clydesdales.
07:09The Clydesdales, although that was a good ad with the baby Clydesdale.
07:12But it was just like, wow, that hit.
07:16The longest thing we ever do is live our lives.
07:22But life doesn't come with an owner's manual.
07:25Might have been nice, huh?
07:27But that means we get to write our own stories.
07:33Freedom is yes or no.
07:38Or maybe.
07:42That's probably good, but it worked.
07:45I think that's the one that probably did work.
07:48But to me, I felt like it was way too many PSA type of commercials going on.
07:55I had a thought.
07:56I was like, is it because they ran it up to 8 mil that maybe they couldn't fill it out
07:59and they put some PSAs in here?
08:00I was like, there's a lot of PSAs.
08:01It was a lot of PSAs for my liking, man.
08:05I understand condom use since it was a car commercial and all that stuff.
08:10But it was a lot of PSAs.
08:13I was just like, yo, what's up, man?
08:15I don't dislike them.
08:16I was just a little perplexed.
08:17I was like, it was way more than I thought.
08:18And I guess a shout out to Robert Kraft and his, what is it?
08:21The He Gets Us?
08:22Is it the Jesus folks?
08:24Or no, that was the Stop Hate one with the Tom Brady and the Snoop Dogg.
08:30And I was like, oh, okay, all right.
08:32And here's the other thing about the spots that I thought was interesting.
08:35Some of them are like, oh, that's kind of cool they did that.
08:38But you don't even know what the product is.
08:40That's why I thought the Jeep one.
08:42You guys might know, but I'm asking this question for our listeners.
08:49Let's hear this ad.
08:50And tell me if you know what the product is.
08:52I can't believe they let us back in this place.
08:54Why?
08:55Hello.
08:56Nobody remembers that.
09:02Something wrong?
09:03Not doing it.
09:04No good?
09:05Nothing.
09:06Well, we can't have that.
09:07Yeah.
09:11Well, we probably stopped there.
09:12When Harry met Sally.
09:13When Harry met Sally, she ended up doing the same thing.
09:16The big O's.
09:17Do you know what the product was?
09:18Yes, I do.
09:19But that's because I'd seen the commercial.
09:20They had unveiled the commercial weeks ahead.
09:22Which, remember, I was like, we got trailers for commercials weeks ahead?
09:25That was the Helman's mail.
09:27The Harry met Sally one was cool.
09:29But I don't know how much it helped Helman's.
09:31Jeep made some money yesterday.
09:33Jeep made some money.
09:35Well, Mountain Dew might have made some money.
09:37Because they went the way where I kind of hated the ad.
09:40But I hated it to the point where I'm going to remember the ad.
09:42Which was the AI.
09:44I don't even know if it's technically AI.
09:46An arrayed seal.
09:48With a super pose seal's face on a seal.
09:51I was like, yo.
09:52Why are they subjecting me to this?
09:55It was awful.
09:56Same thing with the cowboy head.
09:57Oh, yeah.
09:58The cowboy head was gross.
09:59The 2B ad.
10:00That was gross.
10:01Yeah.
10:02Which, by the way, what is 2B actually selling?
10:05Because I'm pretty sure it's free.
10:06I'm pretty sure you just go in there and sign up, huh?
10:08Maybe that's what they want.
10:10Yeah, it's free.
10:11In fact, they had it being sold there.
10:14People mentioned Bud Light.
10:16Yeah, the Clydesdale one was cool.
10:17Somebody mentioned the breast cancer commercial.
10:19Yeah, again, the sentimentality of it.
10:21And, again, I think that's where Figgy leans into the PSA field.
10:23Yeah, it was like a couple of those.
10:25Where I'm just like, it's a lot of...
10:27I think it was a Jesus one, like a religion one in there.
10:30I'm just like, damn.
10:31Yeah, and shout out to the 713 bringing me back around to one of them,
10:34which the Jesus ad was the one where they used the Depeche Mode,
10:37which I was like, I'm surprised that it took them this long to find that.
10:40Great song, too.
10:41Incredible. Personal Jesus. Love it.
10:43Pizza Rolls.
10:44The Totino Pizza Rolls was very good with the Detroiters.
10:47And I think it's particularly because those guys are wild boys.
10:50But, yes, them with the aliens.
10:51I like the Duncan one.
10:52I don't even recall.
10:53With Belichick and Ben Affleck.
10:55We don't have to play it, Figgy, but that was a cool one.
10:58Because Belichick and his girlfriend was in it.
11:00Yeah.
11:01His girlfriend was in it.
11:02Yeah, Drewski was in it.
11:03Yeah, yeah.
11:04A few other ones that were notable for me.
11:07Someone, yeah, the Sloth commercial, which I'm trying to remember.
11:10I think that was the Coors Light.
11:11That was the Mondays case, the Mondays one.
11:13I was like, yeah.
11:14See what I mean?
11:15They're not as many, but there's still some really good ones in there.
11:17The one is crazy because the one that really made me chuckle a little bit,
11:22it was the toilet paper one.
11:24The Angel's Toilet.
11:27Maybe I'm just getting to a point because I feel like year after year,
11:30we get to the end of the Super Bowl and I look at lists and I'm like,
11:32I don't even remember seeing that.
11:33I was watching.
11:34I was sitting there.
11:35I thought I was tripping.
11:36The quote run.
11:37I'm like, am I getting punked?
11:40I'm like, anybody else feeling these commercials?
11:43Yeah.
11:44And everybody was kind of on my side a little bit where it was all kind of meh.
11:48But, yeah, that toilet paper one is the one I'm like,
11:52damn, that's probably the best one I saw so far.
11:55Someone mentioned the Häagen-Dazs one, which, again,
11:57I'm going to be completely honest, can't recall.
11:59Stella Artois with David Beckham and Matt Damon.
12:02I thought that was interesting.
12:03Are you popular?
12:04Yeah.
12:05And then I thought one of the things that made me go,
12:07okay, this feels like we're going back to,
12:09because you know this uniquely, Lopez,
12:12living through the times that you have in covering hoops.
12:15Nike, with the ad firm they used to work with,
12:18used to be incredible at advertising.
12:21And it feels like they lost their way a little bit.
12:23The women's ad that they did,
12:26where it was like, you can't do that,
12:29you can't do it so you can't.
12:30I've already forgotten the slogan, which is on me personally.
12:33But the slogan that they put up there, I was like,
12:35yo, that's incredible.
12:36I'm starting to feel a little bit the way that Nike used to make you feel watching ads.
12:40Right.
12:41There's a lot.
12:42There's a lot of people coming in.
12:43And somebody said, yes,
12:44you can get a 2B account without commercials.
12:46But you just got to sign up.
12:48I don't think you have to pay,
12:50you just got to sign up.
12:52And yes, Clint showed up on Super Bowl.
12:55I saw that.
12:56Just locally, but Clint on the Moe Carom ad.
12:58Shout out to Clint.
12:59That was one of my confessions, too.
13:00The first time I seen him in the Moe Carom commercial,
13:03it was during the Rockets game.
13:04And you know how they had those leaky spots
13:08when the person had to free throw.
13:10And I wasn't paying attention.
13:11Wait a minute.
13:12I heard his voice.
13:13I'm like, was that Clint?
13:14And it was gone.
13:15And then one day I found,
13:16I'm like, look at Clint Sterner in the referee shirt.
13:19Fair play.
13:20The Bud Light ad with Shane Gillis and Peyton Manning
13:22with the cul-de-sac.
13:24Big man of the cul-de-sac.
13:26I was like, okay, yeah.
13:27So I guess the beer companies
13:28will still get something done over the course of it.
13:30Yeah, the ads, as we reminisce,
13:33I mean, it was fine.
13:34But again, I think we're at a place
13:36where it's just,
13:37I don't think you're going to have the feeling of the,
13:39maybe the expectation is too high, right?
13:41Similar to the Dunk Contest.
13:42We're just at a place where it's just,
13:44the expectations are too high for us to be like,
13:46that was a great drop.
13:47Kanye ad for Yeezy.
13:49Man, Fox ought to be fined by the FCC for letting that happen.
13:53Hey, he paid that money.
13:54They ought to be fined by the FCC.
13:55He paid that $8 million or whatever it was.
13:57Yeah, to shoot the commercial on the iPhone.