Kim Kardashian's BFF Jonathan Cheban visits Dubai. Kim Kardashian’s BFF and entrepreneur Jonathan Cheban talks about his newly launched website and working with the Kardashians during his visit in Dubai. See more at: http://gulfnews.com/gntv
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00:00My website, The Dish, with two H's, the second H is for shh, has launched and it's a lifestyle
00:18website so I thought how could I not come to Dubai, having a lifestyle website that's
00:23hitting a million people this month.
00:25So this is this, I finally got here, finally made it to Dubai.
00:33I used to do PR when I stopped like four years ago, I've been looking for the right platform
00:38that would make sense, you know, I've been on reality TV for six years now and I've kind
00:43of become known for lifestyle and where to go, what to do, the hot places and my Instagram
00:50following has gotten so big and the biggest thing has been food on it and people love
00:54my food and celebrities, everyone, anywhere I go, people are like, you know, basketball
01:00players, you wouldn't believe the people that come up to me, they're like, yo John, your
01:03food's crazy, I can't even look at your stuff, it makes me fat just looking at it.
01:06I thought that it's time to kind of expand this whole thing with food so The Dish originally,
01:12you know, the meaning of it was like dish, like food and I started doing it, I said it's
01:16just not enough, I need to make it bigger, I fell in love with the whole concept becoming
01:21this whole lifestyle brand, The Dish and it's now evolved into kind of everything, cars,
01:29original food, different apps, different locations, places, houses, like apartments that are over
01:36the top and really, really unique stuff and original content and it's really becoming
01:42a go-to for different life, it's basically people go on it and they just say, oh my God,
01:46I never saw any of this stuff before and that's kind of what I love, so it's got legs
01:52on its own and it's been three months and we have a million people that are going to
01:55be on it already this month and I have a feeling it could be two million by next month, everyone
01:59that goes on it is obsessed with it because I'm mixing like kind of like the celebrity
02:04style of stuff which I'm accustomed to mixed with the cool edgy stuff and I put it together
02:09and make it really pretty and fun for people, so it's not like a dark site which some of
02:14the fashion sites are kind of like bloggy and dark and too edgy and then some of those
02:19car sites, I make it all kind of look like a pretty celebrity site but for things which
02:25is really original and kind of a new concept, so I kind of call it like the TMZ for lifestyle.
02:33The difference is going to be that I will be instilling a lot of my own voice which
02:37a lot of other websites don't do because they're just the website and I'm kind of a person
02:42attached to the website, so we built a whole studio, so I'm going to be starting to do
02:46video as well talking about my experiences, my trips, the best restaurants here, the best
02:52thing to order, where to sit, about a new app that's available, about an insane apartment
02:58that's in Dubai, crazy stuff from New York, LA, Miami, like all the hot spots, it's becoming
03:04kind of like a bible and we're going to get into the whole DJs and where to go and kind
03:08of do whole partnerships with different big clubs like Tao in the States and just really
03:15constantly keep expanding it because obviously I know so many people from over the years
03:20and people know me, so attaching a face to the product will be the way, we have a thing
03:26called Jonna Thinks on it and it's my kind of stuff and it's just starting, the site
03:32is just evolving, so every time, next month when you go on it, it's going to be even different
03:37and even bigger.
03:38I actually met Kim at a birthday dinner six, seven years ago and we were sitting literally
03:46next to each other and we hit it off and a week later we started speaking and I said
03:50oh I'm thinking of doing a show about PR which is when I was doing PR back then and she's
03:56like I love it and the next thing I know we were sitting in meetings in LA at the Beverly
03:59Hills Hotel with Abuna Murray, the production company and like a month later we did a pilot
04:07for E and it just took off from there so basically I was on the Kardashians and in
04:13the meantime we were building my own show so we started doing Spin Crowd and it got
04:17picked up and then I've just been on TV ever since and then I've been on Kardashians this
04:22entire so many years already at this point, so it's just, it keeps going and I guess people
04:29started really recognizing me really fast in the beginning and I think they love that
04:34on the network and ever since then it's just I've been on and you know Kim is my best friend
04:39so it makes sense and I'm friends with you know everyone in the family so unlike anyone
04:44else that's been on the show it's been very reoccurring over the years and it's fun.
04:52They're the hardest working people, you know when I left Kim two days ago I went to say
04:56goodbye to her, it was 5.30 in the morning, she was working out with a trainer in the
05:00morning and I said it's 5am, you're insane and then she goes all day and everyone's up
05:06at 5am like working already so no one's lazy, no one's sleeping and there's so many terrible
05:13misconceptions that it's just like oh you just have this fit, it's so much work, filming
05:17all day is a lot of work as well like you don't, you're exhausted and drained by the
05:21end of it you know so I think that's the biggest misconception like everybody works, it's like
05:26non-stop so it's like an office in the house because everybody's 5am, there's like already
05:31I was the last one to wake up and I had the plane, they're already up before me, it's crazy.