Category
📺
TVTranscript
00:00Japan Sankosen
00:02and Japan Sanmeisen
00:04No doubt
00:06Toyotomi Hideyoshi also loved
00:08Kansai Okuzashiki Arima Onsen
00:10Thank you very much
00:12Thank you very much
00:14Thank you very much
00:16Now it is a hot spring town that is popular with many people
00:18About 150 years ago
00:26In Meiji 8
00:28Arima Onsen
00:30There was a news
00:32Oh my god
00:361875
00:38Oh my god
00:40What happened?
00:42Poisonous water
00:44There was no poison
00:46Poisonous water
00:48There was no poison
00:50What does it mean?
00:52Just now
00:54I found out by national inspection
00:56Kansai water is not poisonous
00:58It is a good water for the body
01:02One of the advantages of Arima Onsen
01:04Ginsen is
01:06A hot spring that contains a lot of carbon
01:08Because of the influence
01:10The water of the well in the town
01:12It also contains carbon
01:14But
01:16With the gas coming out of this well
01:18Because there were a lot of birds and insects
01:20I was afraid of poisonous water
01:22There was no one to approach
01:24But
01:26As a result of national investigation
01:28This carbonated water
01:30It turned out to be a beneficial drinking water
01:32It turned out to be a beneficial drinking water
01:36This is a big incident that Arima Onsen will turn over
01:38This is a big incident that Arima Onsen will turn over
01:40We hated it
01:42I didn't expect it to be good for the body
01:44I didn't expect it to be good for the body
01:46In this way, carbonated water
01:48If you know it's good for your body
01:50In Takarazuka near Arima
01:52In Takarazuka
01:54This carbonated water
01:56Wilkinson of the British
01:58As a beverage
02:00The commercialization of carbonated water
02:02The commercialization of carbonated water
02:04Since 1904
02:06Such a success
02:08The people of Arima
02:10The people of Arima
02:12There is so much carbon in Arima
02:14There is so much carbon in Arima
02:18Like Takarazuka
02:20How about selling it as carbonated water?
02:22Kids are drinking it with a sugar
02:24Kids are drinking it with a sugar
02:26If you don't make anything
02:28If you don't make anything
02:30Let's make only Arima
02:32Let's make only Arima
02:34This is the person of Arima
02:36This is the person of Arima
02:38Mitsue Shigematsu
02:40Mitsue Shigematsu
02:42Earlier
02:44Earlier
02:46Earlier
02:48I
03:18Don't sense it's got to send me nothing. Oh, my dick in the car. Oh, yeah. Yeah, it's a coyote
03:26Costa, how much a nose when you come to a stand on the
03:35Honoka now, I'm a meet up. I didn't push a shotgun got seminary. I remember it's tons. I send a
03:42Hi
03:44Correct
03:45You must answer the same day. Hey, how do they react with it? I'm just a dead man. What's a little game can be up?
03:51No, I have come on my own
03:54Honey, I have come on my eyes. It's kind of dead. Don't listen for a game time. Oh, I remember
03:59I don't like y'all got there. I just look at it. I'm sunset there
04:03Scotty then Tonya manjira decade it up
04:07I'm
04:09Sending a tiramisu
04:13Tons on send a milk
04:15It's not a lot on Sunday. It's got that she can fix it. It's my time job. I thought I see
04:23Hey, I don't think I said I think that I thought I was like, hey, what's going on?
04:27I'm Tony
04:34So can't go check out a new Tina no, no show me again. Oh, no, no, I'm a
04:40man
04:42Yeah, you don't know how to send it
04:45Regular you didn't see it. You need to use it. I'm going to do this
04:49My pride isn't a
04:51Yoshikan day
04:52Send up your point for you. She said you're cool. I'm going to cut it myself. I'm not you shouldn't oh, what does your money?
04:59That's not the one
05:01To you. What do they can't I am I don't say who don't know me, but you can't send me no money. I'm Tony Samani
05:13Most monomaniac
05:16I
05:18Don't think they got on your stomach. I do it much money. I don't call you. I don't think she kind of you motosaka
05:24Yeah, I don't miss it. It's more important
05:29So what's that?
05:32What's that? I don't know. I don't know. You get it. Oh, I don't get to it
05:38Yeah, I don't know much
05:41Okay, so it's kind of chica. No, this guy. Hi. I don't you get it. What's your cook? Yeah, that's fine. You are a must
05:47I
05:49Say hey, I guess I didn't say hey, so this is my man. Oh, yeah, it's not that same day
05:53Oh, yeah, I think it's a good day
05:56So it's a good time to say that good people don't die. It's too much money
05:59Why don't you take a kid a little bit? You might want to say I don't miss it
06:03Yeah, she needs to be my money. She needs to be my money. Yeah
06:06Scooters
06:08Okay, you don't want to need I know show you got that in a good time
06:14Son not over your new day there are you my name? It's tons of send a hush. Oh, no, misako
06:19So, you know me to Mori Hong Kong and this
06:23It's CMS. Do you still have to make it? You know, I don't know. So she had that. It's got mage
06:27It's you guys
06:29And I think which I know
06:30He said I found my son about my son. Don't worry. I know what I see. I said, you know, I'm an animal
06:36I got that you
06:37Keep to it must a Muslim
06:40Okay, cool. So come up to you
06:44Mother and I hold on come coach. I said it a knock at the mage. He died. No, I don't say
06:50Sona, Nakashima, Tachibana
06:52You eat to Tansan see that's kind of table on the other Yoshitaka, you know send a new note to K I had so hajimeta
07:04Cool yeah, do you have me?
07:07Sugoi, no, I'm money send a doctor
07:11Send a new order. Okay. Don't send me mother Tansan. No, Tanoji more than a day. That's Connie. Nah
07:18I
07:21Remember when you send me some shigematsu Tachino Nakani
07:24Wagashi no Chishiki, Omo Tama
07:26Dari Hitori Nakata
07:29Maa Toria is a senbei no yakikata. I wakata. Oh, no, Sasuke. Don't sense you at a item. Yoka
07:36shit
07:39Posted
07:40Komugi Koya Sato to eat the Yoshitaka. Yano send a new Zaireoni
07:45You don't care at all. It's a Tansan see you Kuwaita Kishi. Oh, yeah, it'd be tough
07:50Soto
07:51Moana Jitai, Ga
07:56Nine-year Korey, Mecha Mecha Club, Yoruba. Oh my god. Oh, you know
08:04The hook you got Tansan see you got both chose I don't know boy, no hokuhoku, Randa
08:10Shikashi, Korewa, Korede, Oh, it's Soto. He's a
08:17Little artsy, Wakata, you're there Koreka, Marlene's. Oh
08:24This is a new moon. I don't know
08:29Kataku Nari Sugita Taberata Mono De La Nakata Shikishi Kokode Akira Meru Koto Naku
08:38Yeah, I don't know Demo Kono Parry Parry Shisho, Kanoa, Morozo, Tashikani
08:43Korewa Tansan, Noko, God, I don't know
08:47Kono Shokuhai, Kastami, Dekiru, Dake, Usukuya, Ko
08:50Yama, Senbei, Utah, Higashi, Noha
08:54But I think I don't know God
08:56Yeah
08:57Uska Tarahama Kudaha Zia
08:59Yeah
09:01Yeah, what's up? So what co-stay?
09:04Okashi no chishiki got Mata Kunai Shigematsu Tachiwa
09:07Chaudhuri, Usa, Osaka, Shita, Shizuku, Okada, Neta
09:12Soshite
09:13Shikou Sakugo, Nose
09:21Oh, holy, holy shitty, you know, um, I don't worry
09:26Oh
09:29Nagasato
09:31Usa
09:32Kore-gurae-ga-chou-do-e-na
09:37Shokkei-wa-kyu-sen-chi
09:39Asai chimi-to-yu-sai-zu-ni-ta-do-ri-tsu-i-ta
09:43Tons on-sui-wo-tsu-ka-ta-sen-bei-na-tsu-ke-te
09:47Tons on-sen-bei-ya-da
09:49Marita
09:52So-ka-ra-ki-ni-ani-ma-no-mei-wo-chi-ni-na-tta-n-su-ka
09:55Saisho-wa-de-su-ne-o-saka-no-hou-no-ton-ya-san-ni-oro-shite-ta-you-de-su-ne
10:00Arima-to-yu-yo-ni-mo-so-no-osaka-no-ton-ya-san-ni-da-shite
10:04So-ka-no-osaka-no-hou-de-o-sen-bei-oi-shi-ya-no-te-yu-yo-no-u-wa-sa-ga-ki-ro-ma-tte
10:10Sore-ga Arima-mei-butsu-ni-no-chi-no-chi-na-te-iku-kikkake-ni-na-tta-to-yu-no-ni-yo-na
10:17Sore-wa meiji-no-owari-goro
10:19Tansan-sen-bei-ga Arima-no-mei-butsu-to-naru-kettei-teki-na-dekigoto-ga-okoru
10:30Omae-gozaimasu
10:32Oh, Ogata-san! Don't I see you!
10:34Mitsu-san
10:36Uchi-no-de
10:38Tansan-sen-bei-da-sasete-mora-ware-hen-yaru-ka?
10:40Eh?
10:42Ogata-san-toko-no-de-tsukau-ndesu-ka?
10:44Nande-desu-ka?
10:46Eh?
10:48Koko-de-mondai
10:52Kono-jin-butsu-ga-kou-nyuu-shita-koto-de
10:54Tansan-sen-bei-no-chi-mei-do-ga-hi-yaku-teki-ni-appu-shi
10:56Nochi-ni Arima-mei-butsu-to-narimasu
11:00Sate
11:02Sate
11:04Kono-jin-butsu-no-shokugyou-to-wa-ittai-nande-shou?
11:06Watashi-wa
11:08Geno-to-iimasu-ka?
11:10Influencer
11:12Kabuki
11:14Kabuki-no-sekai-de
11:16Gakuya-miyage
11:18Ogata-san-ya
11:20Tansan-sen-bei-kore-na
11:22Ogata-san-to-i-myo-ji-kara-ikou-to-shiteru-ndesu-ka?
11:24Jidai-teki-nde
11:26Ogata
11:28Ko-wa
11:30Rangakusa
11:32Ran-gakusa
11:34Rangakusa-to-yuu- 먹을
11:36Tansan-ni-karada-ni-ee-koto-de
11:38Gansan
11:40Suplement
11:42Ogata-san
11:44Doktor
11:46Ishar
11:48Jinishin-wa-arimasu
11:50ARIMASEN
11:54Tansan-sen-bei-dasashite-mora-warenae-yan-no-ka?
11:56I don't think so.
11:58He seems to be rich.
12:04The reason why Tansa Senbei became famous in Arima.
12:10The identity of the man who came to visit Shigematsu.
12:13That is...
12:15Oh, Mr. Ogata.
12:17How have you been?
12:19He seems to be rich.
12:20Can I have Tansa Senbei at my hospital?
12:26At Mr. Ogata's hospital?
12:28Why?
12:31That's right. He is a doctor.
12:34The man who came to visit Shigematsu.
12:36He is the son of Kano Rangakusha Ogata Kōan.
12:40He was the director of the hospital in Osaka.
12:43His name is Ogata Koreyoshi.
12:45He is a fan of Arima Onsen.
12:47He had a relationship with Shigematsu.
12:51That's right.
12:52Thank you very much.
12:54He is rich.
12:57Can I have Tansa Senbei at my hospital?
13:01It's thin and easy to chew.
13:03Even the elderly can eat it.
13:06What I'm most interested in is the ingredients.
13:09Ingredients?
13:11He doesn't use eggs or butter.
13:13That's right.
13:15It's perfect for baby food.
13:17It's an ideal hospital meal for all ages.
13:24Shigematsu didn't know much about Japanese sweets.
13:27Of course, he didn't know the existence of high-quality ingredients.
13:31He didn't know how to use rich eggs and butter.
13:35I see.
13:36However, it caught the attention of Mr. Koreyoshi, who is a doctor.
13:40It led to the request to make it a hospital meal.
13:44That's right.
13:46The government recognizes that carbonation is good for the body.
13:51I want to serve Tansa Senbei as a hospital meal.
13:54I would be happy to cooperate if the sweets were good for people.
13:59I see.
14:01Did you become famous because you served Tansa Senbei as a hospital meal?
14:05I think so.
14:06I took a lot of Tansa Senbei to Mr. Ogata's hospital.
14:11It became a hot topic.
14:16In this way, Tansa Senbei became a specialty of Arima in the Taisho era.
14:22It is still very popular.
14:31This is it.
14:33I'll do it.
14:35I'll do it.
14:36I'll do it.
14:37I'll do it.
14:38I'll do it.
14:39It's good.
14:40It's good.
14:41Mitsumori Honpo, which produced Tansa Senbei, now has 7 stores in Arima Onsen.
14:48They continue to make Tansa Senbei with the traditional method.
14:52There is also a new attempt.
14:56This is Mitsumori Cafe, which was built right next to the store.
15:02What is provided here?
15:07This is Tansa Senbei Tiramisu.
15:10Tiramisu made with Tansa Senbei.
15:16The Tansa Senbei is soaked in the coffee liquid.
15:23The cream and ice cream are sandwiched between the Tansa Senbei.
15:29It must be delicious.
15:31French Toast Jitate, which has a moist and chewy texture.
15:37Milk Crepe, which is a combination of cream and Senbei.
15:42You can enjoy various fancy sweets made with Tansa Senbei.
15:49Jiro, the fourth generation, is the one who created such a new type of Tansa Senbei.
15:56Why did you decide to make something that is completely different from Japanese sweets?
16:02It's because of COVID-19.
16:07The new type of COVID-19 has attacked the world since 2019.
16:12Arima Onsen, which is a popular tourist destination in Kansai, has been closed due to the self-restraint.
16:26I have to do something about this.
16:32Jiro, who was the boss of Mitsumori at the time,
16:41Thank you very much. I'll send you an e-mail.
16:45Thank you very much.
16:50In order to overcome this crisis, he contacted his acquaintance and focused on selling Tansa Senbei on the Internet.
17:00However...
17:03This month's sales are one-tenth of what they were before COVID-19.
17:11Is it that bad?
17:14No matter how hard he tried to sell Tansa Senbei on the Internet,
17:18the sales of Arima Onsen, which was in full swing when tourists visited, did not go far.
17:26At this rate, Mitsumori and Arima Onsen may all be over.
17:35One day, when he remembered the sense of crisis, something jumped into Jiro's eyes.
17:43Isn't there any good information?
17:50This is amazing.
17:55Here's a 10-second quiz for Mr. Okada.
17:59What did Jiro see at this time?
18:04Someone was making it. I was surprised.
18:07Carbonated Puyo Puyo.
18:09Carbonated Senbei Puyo Puyo.
18:15What did Jiro see?
18:18That is...
18:23This is amazing.
18:27That is a picture of a parfait using carbonated Senbei.
18:32An acquaintance's wife posted it on social media.
18:38You can make a parfait like this using carbonated Senbei?
18:44Actually, this was an arrangement of sweets using Jiro's carbonated Senbei.
18:53Jiro was impressed.
18:56He immediately contacted his wife and asked her to make a parfait at the store.
19:01He got a big hint.
19:04It's a great perfection.
19:07Is that so?
19:09No, it's amazing.
19:11Carbonated Senbei has a simple taste.
19:14So I think you can arrange it in various ways.
19:19Simple.
19:21Is that so?
19:23The simplicity of the past can be reversed.
19:28Jiro got a hint.
19:33This is an arrangement of sweets using carbonated Senbei.
19:41He decided to make a parfait using carbonated Senbei.
19:48Did you think you could make it?
19:51I wasn't sure if I could make it.
19:55But Mitsumori is a store that produces and sells carbonated Senbei.
19:59So if I were to make a parfait using Senbei,
20:03I wanted many people to eat it.
20:09Instead of Jiro, who is good at making parfaits,
20:12Jiro and his wife and female employees came up with an idea.
20:18Then...
20:20Can you make a pizza with carbonated Senbei?
20:24Pizza?
20:26How about an octopus with carbonated Senbei?
20:30Octopus?
20:32I've never thought of that.
20:36They came up with various ideas.
20:40I think French toast is a good idea.
20:44That's right.
20:46You can just dip it in the egg liquid and bake it.
20:51You can dip Senbei in the egg liquid.
20:54I think tiramisu is a good idea.
20:58You can dip Senbei in coffee and eat it with mascarpone cheese.
21:03That's a good idea.
21:07I've never thought of that.
21:13Jiro, who didn't give up and kept his glasses on,
21:18adopted all of their ideas and decided to make sweets such as French toast and tiramisu.
21:29I think women's ideas are amazing.
21:32It's amazing.
21:34My wife and I didn't just make delicious food.
21:39We thought about what we could offer our customers as a product.
21:46It was very helpful.
21:48If you had thought about it alone, you wouldn't have been able to make it.
21:50I don't think so.
21:52I'll never make it.
21:54The one who listens to the arrangement is Baeru.
21:58Baeru?
22:00It's hard to pronounce.
22:02It's Baeru.
22:04Then, in July 2021, when the COVID-19 situation calmed down,
22:10Jiro opened Mitsumori Cafe.
22:15Then...
22:21Is this carbonated Senbei?
22:23I didn't know you could eat carbonated Senbei like this.
22:27It was very popular among women.
22:31The number of young customers has increased since before COVID-19.
22:34It has become a very popular store.
22:37It's delicious.
22:39It's very moist.
22:43It goes well with Senbei.
22:45It's very delicious.
22:47It's delicious because it's aged well.
22:49I can taste the coffee.
22:51The cream is also refreshing.
22:53Jiro is here.
22:54I'm sorry.
22:55Jiro.
22:56Don't call me Jiro.
22:58Jiro.
22:59The number of young customers has increased, right?
23:01Yes, it has.
23:02Didn't you go on a graduation trip?
23:04That's right.
23:05About 10 years ago, there were no young customers at all.
23:09Now, there are a lot of young customers on graduation trips.
23:13There are a lot of young customers.
23:15The next store is Taikodori on the main street of Arima Onsen Street.
23:21There is a place that is very popular among the shops lined up.
23:27In the store, there are letters of 5 seconds of expiration date and raw carbonated Senbei.
23:36Hello.
23:37Welcome.
23:40This is Masako Kakumae, who runs the main store of Arima, Yunohana-do.
23:47It says 5 seconds of expiration date.
23:50What does this mean?
23:51It's a catchphrase.
23:52At this store, we sell freshly baked carbonated Senbei.
23:56We sell freshly baked carbonated Senbei, which you can eat from the soft state before baking.
24:01Freshly baked carbonated Senbei?
24:02Yes.
24:04It looks crispy.
24:05Let's see it in person.
24:09It's baked.
24:12Here you are.
24:14Pass the Senbei quickly.
24:18Please eat it within 5 seconds.
24:20It will harden in 5 seconds.
24:24It's soft for a few seconds, but it hardens in no time.
24:31The real-time sales of this 5-second carbonated Senbei is a big hit on SNS.
24:38Tourists who visit Arima Onsen show a lively atmosphere like this every day.
24:44It's hot.
24:46It's hot.
24:50It's coffee.
24:51It's a little soft and fluffy.
24:54It gets harder as you eat.
24:56But it's been 5 seconds, so it's hard.
24:58It's hard.
25:01What made such a popular fresh carbonated Senbei?
25:08Yunohana-do Main Store, founded in 1950.
25:13With Mitsumori, Yunohana-do Main Store became a popular place in Arima.
25:18Masako came here in 1983.
25:22She supported her third husband, Masayuki, as a housewife for a long time.
25:30Welcome.
25:33In 2010, Masayuki passed away and Yunohana-do Main Store was founded.
25:43Thank you for your hard work.
25:45Thank you for your hard work.
25:46I look forward to working with you tomorrow.
25:49Masako somehow managed to run the store after her husband passed away.
25:55But there was something she wanted to say to the carbonated Senbei.
26:02Thank you for your hard work.
26:04Thank you for your hard work.
26:06What's wrong?
26:09I want you to try the carbonated Senbei I made.
26:15Currently, the carbonated Senbei sold in Arima Onsen
26:20are made efficiently and in large quantities by machines.
26:25Yunohana-do Main Store at that time was also made in this way.
26:30The original carbonated Senbei was made one by one by a craftsman using an iron mold.
26:38It was said that it was crispier than baking several pieces with a machine
26:42because the steam came out at once when it was baked.
26:47I see.
26:48One piece.
26:51The previous president also said that he wanted to revive it.
26:56Yes, that's right.
27:00In fact, Masako was not the only one who had this idea.
27:05Masayuki, her husband, also thought hard about reviving Teyaki.
27:12But I understand.
27:15The craftsman has already retired due to the technology of Teyaki.
27:20It's hard to respond.
27:25No.
27:27Can't you do it now?
27:30What?
27:31At the time of the previous president, Fujita-san was the only one who knew Teyaki,
27:37so he was busy and couldn't realize it.
27:40But now Fujita-san is retired.
27:43Will he come if I ask him?
27:45He said he would definitely come because it's about Fujita-san.
27:49It's like he's still in Arima.
27:52Then can you learn Teyaki from Fujita-san?
27:56If it's okay with me, I'll do it.
28:01Did you have a feeling that this was the right timing?
28:05Yes, I left my shoulder in the store, so I thought I had a chance.
28:12I was a little excited that what my husband wanted to do would be reproduced.
28:18In this way, Masako left her job as a technician for the fourth year of her career.
28:25She called Fujita-san, a retired craftsman, and asked him to teach her the know-how of Teyaki.
28:33You have to keep an eye on the fire at this time.
28:38Yes.
28:39You can't leave Hiromura.
28:42I understand.
28:44You can do it like this.
28:46Yes.
28:47At first, he was limited to handling 7 pieces at the same time.
28:52But with his daily training, he gradually grasped the rhythm.
28:56He was able to bake well with 9 pieces.
29:05It's delicious.
29:07Teyaki is the most delicious.
29:11President, I think it's a good level even if you sell it at the store.
29:18Thank you very much.
29:20You did a great job.
29:22In this way, Masako and her husband, Masayuki's wish came true.
29:30And here, Masako came up with something.
29:41The moment it's baked, it's soft.
29:46It takes some time for the moisture to come out.
29:51I wonder what it tastes like.
29:54She tried the freshly baked one.
29:59It's hot.
30:01But it's delicious.
30:04That's right. It's surprisingly delicious.
30:07Hey.
30:10I wonder if this state can be sold.
30:15This soft state can only be eaten at the store.
30:19It's a genius idea.
30:20That's right.
30:22It might be good.
30:25This is the point.
30:28She took advantage of the advantage of one piece.
30:31She sold the freshly baked one as a carbonated rice cake with a different texture.
30:37Did you sell it and it became a big hit?
30:40I couldn't sell it as I thought.
30:43The word freshly baked or teyaki was overflowing on the street.
30:49It wasn't unusual at all.
30:51I couldn't convey the difference between it and other carbonated rice cakes to customers.
30:57I couldn't convey the difference between it and other carbonated rice cakes to customers.
31:00How about a hot freshly baked carbonated rice cake?
31:04It's a texture that only tastes like freshly baked.
31:07How about one?
31:10I wonder what's different from the others.
31:12Maybe it's the same.
31:14I've seen others.
31:16Teyaki and freshly baked texture that can't be conveyed to customers.
31:22In addition to that, I found another common problem.
31:28That is...
31:31If you keep doing this, I'll be in trouble.
31:39Here's the problem.
31:42What is the unexpected disadvantage of providing freshly baked carbonated rice cakes?
31:53I've been using gas all the time, but I can't bake it.
31:57It's the same as a fuel station.
31:59It's the same as a fuel station, but it's inefficient.
32:02The temperature is important.
32:05The temperature is important.
32:08The temperature is important.
32:10The temperature is important.
32:14If it's cold, it'll be faster.
32:18I think it's the same.
32:22In fact, the temperature control when baking carbonated rice cakes is very severe.
32:28This is complicated.
32:30I can't stop you.
32:34Is there anything you always buy or eat when you go to a hot spring resort?
32:39There are other things.
32:41For example, soda.
32:47It's Tepposu.
32:48Tepposu.
32:49It's really delicious.
32:52Who are you talking to?
32:54I'm sorry.
32:57The carbonated rice cakes are freshly baked.
33:02What is the unexpected disadvantage of providing freshly baked carbonated rice cakes?
33:09It's the same as a fuel station.
33:14The only disadvantage of this method is that you have to keep baking it.
33:21If I keep doing this, I'll get burned.
33:26You can't stop it if you keep baking it.
33:28This method takes time to launch.
33:31When I tried to provide freshly baked carbonated rice cakes, I had to adjust the temperature regardless of whether the customers were coming or not.
33:40Then, naturally, there would be a lot of rice cakes left over.
33:46The only solution is to increase the number of customers.
33:53I can't stop it.
33:54How can I get more customers?
33:59In the midst of such worries, Masako finds something and gets a hint.
34:08There's nothing in the book.
34:11Here's a quiz for Yagi-san.
34:16What kind of freshly baked carbonated rice cakes did Masako come up with?
34:23There are a lot of freshly baked carbonated rice cakes.
34:25I don't know what it is, but I think it's fresh caramel.
34:32The answer is...
34:34Freshly baked carbonated rice cakes were popular at the time.
34:38Freshly baked carbonated rice cakes?
34:41It's a catchphrase for my carbonated rice cakes.
34:45It's a common catchphrase, isn't it?
34:48Freshly baked caramel?
34:49Freshly squeezed something?
34:52There's also a catchphrase called a fresh contact lens.
34:56At the time, the phrase was overflowing.
35:02But I was surprised that it went so far.
35:08I thought I could use it for my rice cakes, so I gave it a name.
35:14Freshly baked carbonated rice cakes.
35:17It's good, but it still leaves an impact.
35:23Is there anything else?
35:28I want a catchphrase that's a little easier to understand.
35:32So...
35:35Can you bake one for me?
35:42One, two, three, four, five.
35:49About five seconds until it hardens.
35:53You're a genius.
35:54That's about right.
35:58This is it!
36:03Five seconds until it hardens.
36:06Freshly baked carbonated rice cakes.
36:09How is it?
36:11It's good.
36:13I'm so excited.
36:15One, two, three.
36:17Freshly baked and soft.
36:19This is a good product.
36:21The idea is good.
36:22The head is also soft.
36:24Applause!
36:25Applause!
36:28Thanks to Masako's inspiration,
36:31they were able to sell five seconds of freshly baked carbonated rice cakes.
36:36And then...
36:39One, please.
36:42That's right.
36:47By the way, the two of you have been invited.
36:49Is there anything you'd like to drink?
36:51How about you, Yagi?
36:52I'd like a lemon sour.
36:54That's a bit different from a lemon sour.
36:58It's a half-squeezed lemon.
37:02I know.
37:04Squeezing it raw is a bit expensive.
37:07I'd like to do a live broadcast.
37:09A live broadcast?
37:10A live broadcast would be great.
37:12It's time to wrap up.
37:14You want to go home early, don't you?
37:17They came up with the catchphrase,
37:19five seconds of freshly baked carbonated rice cakes,
37:22and decided to sell them.
37:26One, please.
37:28Five seconds of freshly baked carbonated rice cakes?
37:30That sounds interesting.
37:31Let's buy it.
37:33Two, please.
37:37What is freshly baked carbonated rice cakes?
37:39I've never heard of it before.
37:41Let's go.
37:42Let's go.
37:44It was effective.
37:46The catchphrase was a big hit.
37:48Five seconds of freshly baked carbonated rice cakes.
37:50The customers were blown away
37:52by the words of freshly baked carbonated rice cakes.
37:56One way of saying it
37:58changes the way it's conveyed.
38:03Freshly baked carbonated rice cakes
38:05became a hot topic on social media.
38:09The popularity of freshly baked carbonated rice cakes
38:11was brought to another level.
38:17What was the reason for the hit?
38:20I think it was the attraction.
38:24It wasn't just a walk in the pan.
38:27You got it, put it in your mouth,
38:30and the rice cakes were super hot.
38:32I think that was interesting.
38:35In Yunohana,
38:37there are other products
38:39that have an attraction to them.
38:41What are they?
38:43It has a different flavor
38:45from regular rice cakes.
38:47It's like a sweet.
38:49It's good.
38:50It goes well with rice crackers.
38:53Here's the question.
38:57What is another
38:59attractive product
39:01in Yunohana?
39:03What is it?
39:09It's time.
39:11It's time.
39:12I'm going to get it.
39:13I'm going to get it.
39:14Ouch, ouch, ouch!
39:16It's like a grill.
39:18Ouch, ouch, ouch!
39:19Eat it!
39:20You can't do that.
39:21You can't.
39:22You can't broadcast that.
39:24Let's stop.
39:25Let's start over.
39:26Give us a hint.
39:27I'll give you a hint.
39:28It's like a sweet.
39:30I got it.
39:31I'm going to get it.
39:32I'm going to get it.
39:33It's like a buffet.
39:34It's a buffet.
39:35It's like a buffet.
39:36Chocolate.
39:37Tower?
39:38Yes, yes.
39:39Chocolate tower?
39:40Chocolate tower.
39:41Chocolate tower!
39:46What is another
39:48attractive product
39:49in Yunohana?
39:50What is it?
39:54It's a freshly-baked carbonated rice cracker.
39:56You dip it in chocolate.
39:59Oh!
40:00Yes!
40:02It's a chocolate fondue-style carbonated rice cracker.
40:05That's correct.
40:06The simple taste of the carbonated rice cracker perfectly matches the sweetness of the raw chocolate.
40:12You can enjoy a slightly rich flavor.
40:17The rice cracker goes well with the chocolate.
40:19It's delicious.
40:20The chocolate makes it sweeter.
40:23I think the chocolate is sweeter and tastier.
40:28It's good.
40:29The hot springs are only open to visitors.
40:33I hope that we can continue to promote Arima Hot Springs
40:38by creating products that are worth the price.
40:44As we introduced in this video,
40:47Takarazuka was the birthplace of Wilkinson.
40:51Now, we will ask the visitors to tell us the unexpected history of Wilkinson.
40:58John Clifford Wilkinson, an Englishman who lived in Kobe,
41:02discovered the carbonated water while hunting in Takarazuka.
41:06He looked into the ingredients in the UK.
41:09He found that the water was as good as the world's finest water.
41:15In 1890, this water was sold as Takarazuka Mineral Water.
41:20I didn't think it was Takarazuka from this label.
41:23Me neither.
41:24At first, it wasn't carbonated water, but Mineral Water.
41:27That's right.
41:28It wasn't as carbonated as today's carbonated water.
41:32At first, it was sold as Mineral Water for tables.
41:37In 1893, it was sold as carbonated water in Rome.
41:43That's cool.
41:45The word carbonated drink is commonly used today.
41:49Actually, it was named after Wilkinson.
41:54But at first, it didn't sell well.
41:58The reason was...
41:59I'm sure you all agree.
42:01People didn't understand why people bought water to drink.
42:05They didn't understand why people bought carbonated water to drink.
42:10Most of the products were exported to luxury hotels in the US, Canada, and Singapore.
42:16In the mid-1980s, ginger ale was also sold domestically.
42:22But the situation didn't change.
42:24In Japan, it remained a well-known brand.
42:29The only time people noticed it was...
42:33It was used as a disposable agent.
42:35I see.
42:36Like cocktails.
42:37I see.
42:39That's Wilkinson.
42:41But in the 2000s, it became popular and sold well.
42:48It was sold in 2011.
42:53This is it.
43:01It was sold in an instant.
43:03In an instant.
43:04In an instant.
43:05This is it.
43:06This is it.
43:07It was sold in 2011.
43:10It was a 500 ml bottle.
43:12This is it.
43:13It was a disposable agent.
43:15But it was sold in an instant.
43:17It was sold in an instant.
43:19It was sold in an instant.
43:22It was sold in an instant.
43:24Wilkinson continued to sell for 12 years.
43:28In 2020, there was COVID-19.
43:30People had to stay at home.
43:33Recently, highball has become popular.
43:36It has become a disposable agent.
43:38I see.