A major provision of the European Union's AI Act is set to take effect. The legislation will ban the use of artificial intelligence systems deemed to carry an unacceptable level of risk. William Denselow reports from Brussels.
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00:00Artificial intelligence programs are growing smarter and increasingly integrated into our way of life.
00:08The European Union wants to wise up to the challenges it presents.
00:12Under the EU's AI Act, some applications, like public biometric identification, will be subject to strict requirements.
00:20Failure to comply could result in fines of up to 7% of annual turnover.
00:26These AI systems, they can still be put on the market,
00:30but the makers need to make sure that their systems comply with some requirements that are in the Act.
00:37And they need to either self-certify or get a third party to certify that they are in compliance with the Act.
00:46The AI Act was adopted back in 2024, but the majority of its rules won't kick in until August 2026.
00:53The EU aims to protect people's rights while supporting an environment for innovation.
00:58An estimated 13.5% of the EU's businesses are currently using AI.
01:05That's about one in seven.
01:08EU officials say that needs to change if the bloc wants to remain competitive on the world stage.
01:15The bloc is seeking to take action and help companies bridge the technological gap.
01:20This year we will therefore launch a broad AI strategy for our continent.
01:25It will include an applied AI initiative to drive industrial adoption of artificial intelligence in key sectors.
01:33The recent attention around Chinese AI firm DeepSeek's new model has increased scrutiny on the sector.
01:39Rules to ensure greater safety and transparency for general purpose AI tools are set to come into effect in a few months' time.
01:46The AI office is indeed the responsible body for the supervision of these market developments when it comes to advanced AI models, including DeepSeek potentially.
01:57But these rules will only kick in in August of 2025, so later this year.
02:02Advances in AI are moving fast.
02:05The challenges for the EU is establishing guardrails while not pulling the plug on a technology with so much potential.
02:13William Denslow, CGTN, Brussels.