Chili’s is seeing a surge in popularity, spurred by TikTok, price cuts, and menu changes.
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00:00Chiliz's popularity is skyrocketing across the country, with foot traffic up 20% in the
00:05last quarter.
00:06And the chain says it's all thanks to their menu revamp, value pricing, and heavy TikTok
00:11presence.
00:12It's an astonishing comeback for the fast-casual chain that not long ago was at risk of falling
00:16out of the pop culture relevance.
00:18Now the Triple Dipper is taking over For You pages, and some fans are driving hours just
00:23for the fried mozzarella cheese pull.
00:25Chiliz told investors the Triple Dipper marketing campaign has attracted younger guests, increased
00:30check prices, and convinced customers to visit again.