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00:00The programme you are about to watch is purely fictitious.
00:02Any resemblance to anyone, living or dead, is coincidental and unintentional.
00:04Any relation to anyone, living or dead, is coincidental and unintentional.
00:31We have to understand that in terms of business,
00:35we have customers.
00:37The fans are just like the customers.
00:39The only difference is that the fans of sepak football
00:42have a non-significant bond.
00:46It means that they will always support the club until it dies.
00:49So, how does the club use that context
00:53to attract fans to the stadium to support them,
00:57which requires a lot of work.
01:00Meanwhile, Daniel also hopes that all teams in the Malaysian league
01:04will spend more money on club marketing,
01:06which is given a place in an attempt to provide a better experience
01:09on the day of the match to the fans
01:11and indirectly attract more visitors to fill the stadium.
01:19The club needs to set a budget for marketing
01:24because we have to understand that there is a lot of marketing work.
01:28We have to look at the fans,
01:32how we can attract the fans,
01:34how we can program with sponsors.
01:35So, if the club does not focus on that issue,
01:38and that will be a problem,
01:40without fans at the stadium,
01:42there will be problems for the club.
01:44And we understand that this is the current situation.
01:54For more UN videos visit www.un.org