New research suggests this simple dietary change could boost the economy by $4.86 billion and create more than 13,000 jobs.
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00:00If Australians have just one extra serve of vegetables per day, this is estimated to add $4.7 billion of net benefits to the economy by 2030.
00:09It can lead to the creation of nearly 13,000 new jobs and reduce federal healthcare costs by $1.4 billion.
00:16The Outdoor Media Association has launched its annual campaign, encouraging all Australians to choose in-season vegetables as an alternative to other unhealthy and more expensive options,
00:28especially as the cost of living pressures continue to rise.
00:32On average, a serve of veggies can cost $0.65. That's much cheaper than common snacks like chips and muesli bars.
00:40I'm shocked that Australians are only eating 1.8 serves of vegetables daily.
00:45Poor diets contribute to preventable conditions like obesity, heart disease and type 2 diabetes.
00:50By eating more vegetables, we'll add years to our life and life to our years.
00:54I've got two kids, so coming up with different lunchbox ideas, making it look appealing, nice and colourful, different shapes that I cut it in,
01:02but also putting it into their meals, being creative, hiding the vegetables sometimes, putting into foods that they do like,
01:09like something like sausage rolls, you can really hide it in that. Zucchini slice, omelettes, roast veggies, like there's lots of different ways you can be creative.
01:17Aussie growers work incredibly hard to produce fresh local vegetables for you.
01:22Supporting us by choosing to buy more vegetables, even just one extra serve a day, means supporting local jobs and local families.