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00:00Samsung has unveiled new AI smartphones in a bid to fend off Apple and Chinese rivals.
00:08The new Galaxy S25 models were launched at an event in California on Wednesday. They
00:13are powered by chips from US firm Qualcomm. Company mobile experience chief TM Rowe claimed
00:19they set a new standard in mobile innovation. And a lot is riding on the new devices being
00:25a success. Samsung's preliminary fourth quarter profit, released earlier this month, missed
00:32analyst forecasts by a wide margin. Experts say the firm also faces flagging sales for
00:38its flagship foldable phones, once heralded as the next big thing for the sector.
00:45The new handsets use Google's Gemini AI system and claim to offer more personalised service.
00:52Google DeepMind CEO Demis Hassabis appeared in a recorded video at the event.
00:58We believe the next frontier for AI will be agentic systems. Systems that are able to
01:02accomplish tasks and do useful things for you. And now, we're so excited to be partnering
01:08with Samsung to bring some of its groundbreaking capabilities to the Gemini app.
01:13The question is whether AI services will really prompt consumers to buy new phones. Some industry
01:19watchers argue a really compelling new product is yet to appear. But tech analysis president
01:25Bob O'Donnell says Samsung has taken a step in the right direction.
01:30What I saw today, to be honest with you, was kind of like the first real working examples
01:37of AI stuff that I think normal people are going to want to use. I mean there's been
01:40a lot of hype around AI and some of the things theoretically it could do, but I feel like
01:45today we started to get a hint at some stuff that regular people are going to want to use
01:51and that will be truly impactful.
01:54Samsung touted features including its Now Brief service, which can make personalised
01:59recommendations and display customised items ranging from calendars and news to bedroom
02:05temperatures. The South Korean giant kept the starting price of the phones unchanged
02:10at $799.