Samsung unveils AI-powered S25 with a focus on protecting user data
Samsung Electronics unveiled its newest flagship smartphone on Wednesday, January 22, powered by Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.
Samsung was faster than Apple in launching an AI-powered smartphone but failed to regain its crown in the global smartphone market last year, squeezed by stiff competition with the U.S. rival in the premium market and with Chinese firms in the lower-end segment.
Samsung kept the prices of its Galaxy S25 series unchanged at between $799 and $1,299.
SAMSUNG / REUTERS VIDEO
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Samsung Electronics unveiled its newest flagship smartphone on Wednesday, January 22, powered by Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.
Samsung was faster than Apple in launching an AI-powered smartphone but failed to regain its crown in the global smartphone market last year, squeezed by stiff competition with the U.S. rival in the premium market and with Chinese firms in the lower-end segment.
Samsung kept the prices of its Galaxy S25 series unchanged at between $799 and $1,299.
SAMSUNG / REUTERS VIDEO
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NewsTranscript
00:00Please give a warm welcome to the president and head of mobile experience, T.M. Roh.
00:18Today we are setting the standard for mobile AI innovation once again.
00:26With the Samsung Galaxy S25, we are making it a reality right here, right now.
00:35Last year was a very productive one for us, with a series of research breakthroughs that culminated in the release of our state-of-the-art Gemini 2.0 foundation models.
00:45As we kick off 2025, we'll be continuing that pace of relentless innovation.
00:50We believe the next frontier for AI will be agentic systems, systems that are able to accomplish tasks and do useful things for you.
00:57And now, we're so excited to be partnering with Samsung to bring some of its groundbreaking capabilities to the Gemini app.
01:05I'm delighted to announce that screen sharing and live video streaming is coming first to Android and the Galaxy S25 series.
01:13This means in the coming months, you'll be able to ask Gemini to reason about the things you see, whether it's on your phone or the world around you.
01:22Based on the size chart, a medium is equivalent to a size 38.
01:26However, since the jeans have a relaxed fit, you might want to consider sizing down to a 36 for a slightly more fitted look.
01:34Samsung is excited to build the next frontier for AI with Google.
01:40We've focused on one thing above all.
01:44That's privacy.
01:50As AI becomes more powerful, it must also become more personal.
01:56To deliver class-leading personalization, we are introducing the personal data engine.
02:06What Samsung is able to accomplish with the personal data engine is unlike any other technological innovation on the market right now.
02:14At Oxford Semantic Technologies, we've been developing the technology behind the personal data engine, known as knowledge graph technology.
02:22Knowledge graphs provide a natural and powerful way to combine complex data and background information, similar to the way human memory and reasoning works.
02:32I like to call this knowledge-based AI.
02:36Our goal is to deliver personalized AI suggestions tailored to your unique lifestyle, while ensuring your data remains private.
02:45This requires a new way of thinking about the design of the user experience.
03:02This is a new way of thinking about the design of the user experience.
03:12Hello, hello. Thank you, Samsung, for having me and for our long-standing partnership.
03:17For those moments when you want an assistant to help you ideate and work things out, Gemini Live lets you have natural, free-flowing conversations with your AI assistant.
03:29Because Gemini Live works seamlessly on Samsung devices, it's easy to transition from what I'm looking at on my phone to starting a conversation about it.
03:39And now I can have live conversations about all sorts of things, from a picture I have on my phone to a YouTube video I want to talk about, or even a PDF.
03:50This awesome new capability combining Gemini Live and multimodal context is coming first to Android and the Galaxy S25 series.
04:00The Galaxy S25 series comes in luminous shades of blue, inspired by the brilliance of AI.
04:07We have selected pure titanium for the S25 Ultra for its strength and sophistication, while the S25 and the S25 Plus feature Armor Aluminum II.
04:19These materials enhance durability while maintaining the sleek modern look that defines the S series.
04:26Now, we want S25 users to experience the best of Gemini.
04:31So all devices will come with six months of Gemini Advanced and two terabytes of cloud storage at no extra cost.
04:40Gemini Advanced comes with our most capable AI models and priority access to the newest features.
04:49.
05:18Move my next schedule to tomorrow noon and send it to Jen.
05:48.