ચણિયાચોળી ખરીદવા માટે રતનપોળ ખૂબ જ ફેમસ અને જાણીતું છે. અહીં 2000 થી લઈને લાખ રૂપિયા સુધીની પણ ચણિયાચોળી, લહેંગા મળે છે.
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00:00Welcome to E2E Bharat, you can see this is Ratanpol Bazaar, if you are in Ahmedabad and not in Ratanpol Bazaar then there is no point in visiting Ahmedabad.
00:15If you want to do shopping then it is very important to come here because here you can get everything from cheap to expensive.
00:25So today we have reached Ratanpol Bazaar and we are showing you a Chaniya Choli shop where you can get heavy Chaniya Choli, Zari, Thread and other traditional items.
00:38You can get Chaniya Choli in every fashion and trend. This bazaar is very famous and you can get everything from here.
00:48So we will directly talk to the owner of this Chaniya Choli, Pintu ji. Sir, Ratanpol Bazaar is a world famous bazaar, how do you see it and what is special about it that people come here to buy?
01:00Actually, the latest collection that is going on here, you get a very good range in medium length.
01:06For example, the first replica of all the designers is available here.
01:10The medium, who wants a fancy look in medium, for them Ratanpol is the best.
01:16And here you get everything together.
01:19For example, you get everything from Bindiya to gold in this market.
01:25Sarees, Lehngas, Salwar Kameez, Sherwani, Bridal, Cider, Haldi, Mehndi, this market is number one for everything.
01:35And in medium range, for example, the Lehngas of 3 lakhs, 4 lakhs, 5 lakhs, which are worn by upper level customers,
01:44a medium range person wants it in the range of 25,000, 30,000 or 40,000.
01:50So in this type of handwork Lehngas, which are of 5, 6, 7 lakhs, you will get them in the range of 40,000 to 50,000.
02:00This is pure handwork, Farooqabad Lehnga.
02:03These are totally designer's Lehngas.
02:05Like this one is multicolored, Rup Mandi, totally designer, less brand.
02:10This will come in the range of 2.5 to 3 lakhs.
02:13In our market, this range will go up to 36,990.
02:17These are Cider Lehngas, reception Lehngas.
02:20For example, Manis Malhotra, Neetu Lulla, any top brand, whose range is upper, because of the brand,
02:27their first copies are sold here.
02:29According to the range, this market is very safe.
02:32And for any other ladies, this market is the number one.
02:35You have a very different variety of Chani and Choli.
02:40So what is special that people come to you to buy?
02:43What is new that you are giving?
02:44Is there any girl who comes to you and takes her for marriage reception?
02:49Actually, we have put our heart and soul into it.
02:53We have 22 years of experience.
02:55And in that, the new launch that happens every day, we have to bring it on the first day.
03:01Customers are looking at Instagram, Facebook, everyone is looking at designers' Lehngas.
03:06That range is not provided to everyone.
03:08If we give the same concept in the medium range, the girl will come running.
03:12If you want to go to Akshara, you have to buy something different, you will get it in the range.
03:16Everyone has a range limit.
03:18So you know, if you want to buy something different and in the range,
03:20we will definitely go to Akshara.
03:22Our budget will also be set.
03:24The right thing will also be provided to us.
03:26We have top tailors.
03:28Fitting, alterations, we do everything ourselves here.
03:32So we have to totally satisfy the customer.
03:35What is the new trend that is going on now?
03:37What is the price that you are buying more?
03:38Now it is multi-trend.
03:40Like this Navrang multi-trend.
03:44We have all the ranges in it.
03:47From 12,000 to 32,000-33,000, only multi-trend lehngas are available.
03:51This is totally for the bride.
03:53We make two dupattas out of it.
03:55Now we are thinking of three dupattas.
03:58Two dupattas for the side, one dupatta for the back, trail dupatta.
04:02The designer has just launched a new one.
04:04We are also thinking of making a replica of it.
04:06Three dupattas.
04:07The whole trail will come from the back.
04:09Our dupattas are yet to be made.
04:10Otherwise, I would have shown you today what type of dupatta it is.
04:13But western is also going on a lot.
04:15There is a western dress.
04:17There are saris in western.
04:19People find it very different.
04:22They see the concept that we should buy something new.
04:26So what should we do?
04:28If you want to wear it in a cocktail party.
04:31If there is a DJ party at night.
04:34In that cocktail party, there is a wrap sari.
04:37Today's generation wears a lehnga, a sari, a blouse.
04:41Not that.
04:42They wear it straight and get ready.
04:44Everyone has to get ready in three minutes.
04:46For that, this drape look is going on well.
04:49There are different varieties in it.
04:51Like this one.
04:56Its blouse is fancy.
05:09This is totally handwork.
05:14This is a drape sari.
05:16You don't have to do anything.
05:17Just wear it straight.
05:19There are three buckles in it.
05:21Like a waist.
05:27This is a drape sari.
05:28Pallu is put from the back.
05:30Pallu is put in this in three styles.
05:32In different styles.
05:34If someone doesn't want to wear a separate sari in a different style.
05:38Then wear a separate sari.
05:39This is a benefit to the customers.
05:41Its range is 17,990.
05:46The range is written 17,000.
05:48But do you do any work?
05:50That is the problem.
05:51We don't do that.
05:52Customers never cheat in fixed rates.
05:54Customers will be satisfied.
05:56That is our surety.
05:58But it is so heavy.
06:00People find it difficult to wear.
06:02If it is heavy.
06:04Like this brand.
06:06The first replica.
06:08We keep the first replica.
06:10It is sold in the range of 5,000 to 6,000.
06:12Medium.
06:14That works.
06:15And this also works.
06:16This is a designer.
06:18I can't say his name.
06:19This is his first copy.
06:21It is 17,000.
06:22This is at least.
06:2480 to 90 thousand.
06:25Sari.
06:26This is his first copy.
06:28This is also a copy.
06:29There are three copies.
06:31Range.
06:32Simplest.
06:33And original.
06:34The wedding season is going on.
06:37What do people like more?
06:38Lehngas.
06:39Lehngas.
06:40Why?
06:41You used to wear saris.
06:42Now the trend has reduced.
06:44Now everyone wants lehngas.
06:46Earlier people used to wear sararis.
06:48Now no one is buying sararis.
06:50That has been selected.
06:5280% of people prefer lehngas.
06:55And the receptionist takes a fish cut.
06:58Show me a lehnga.
07:01This is a lehnga for a sider.
07:08Which type of lehngas?
07:10This is a lehnga for a sider.
07:15This is a medium range lehnga.
07:26This is for 5990.
07:29This can be provided to everyone.
07:31It is the best in the range.
07:33These lehngas sell very well.
07:37This is a multi lehnga.
07:38Today's new trend is orange and purple.
07:42The tone is 2025.
07:44Orange and purple.
07:45This is a multi lehnga.
07:49These sell very well in medium range.
07:52Simplest.
07:53Yes.
07:54This is for a sider.
07:58Yes.
08:19Super heat resistant.
08:21This is a multi lehnga.
08:27These sell very well in medium range.
08:42This is for 5990.
08:45We were showing you how to buy lehngas and saris in Ratanpol.
08:52We show interest.
08:56Foreigners also come and buy from here.
09:00Where are you from?
09:02I am from Atlanta, Georgia.
09:05My name is Hansa Patel.
09:07I live in Badoli, Surat.
09:12We have heard a lot about Ratanpol.
09:15So we came here.
09:17What did you buy?
09:18I bought a sari.
09:20How did you like the market?
09:21I liked the market.
09:23I liked it more than what I heard.
09:26What do you like here?
09:27Shopping is very good.
09:29Price is reasonable.
09:31Chaniya choli, sari.
09:34There is a lot of variety.
09:36How is the price?
09:37Price is also very good.
09:39Will you take a gift?
09:41No, I will take it for myself.
09:43What do you wear?
09:45I usually wear a sari.
09:47Do you live in Atlanta?
09:49Atlanta, Georgia.
09:51I live in America.
09:52How many years?
09:5355 years.
09:55Do you remember Gujarat?
09:57I come every year.
10:01I am from Chennai.
10:03What is your name?
10:04Chandrika.
10:05Why did you come to Ratanpol?
10:07To buy a sari.
10:08How do you like it?
10:09I like it very much.
10:10Which sari do you like?
10:11I like Bandhani more.
10:13What is the price?
10:15It depends on the sari.
10:17Where did you buy it?
10:19I bought 4 saris.
10:21Chaniya choli.
10:23When do you come?
10:25I come from time to time.
10:26It depends on the season.
10:28How do you like the market?
10:30I like it very much.
10:31There is a lot of variety.
10:34Is Amdavada famous?
10:35Yes, it is famous.
10:39If you have come to Amdavada,
10:41you should visit Ratanpol once.
10:43You should shop there.
10:45It is a very big and famous market.
10:48Everything is available here.
10:50You will get everything for a low price.
10:52If you have money,
10:54you can buy expensive saris, lehngas, sararas, etc.
11:01For ETV Bharat, I am Roshanara from Amdavada with cameraman Mukesh Dodia.