Ads worth more than P4 billion already aired on TV and radio across the Philippines even before candidates filed their certificates of candidacy in October 2024.
Full story: https://www.rappler.com/philippines/elections/candidates-spend-billions-worth-television-radio-advertisements-before-october-2024-filing/
Full story: https://www.rappler.com/philippines/elections/candidates-spend-billions-worth-television-radio-advertisements-before-october-2024-filing/
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00:00Ads worth more than P4 billion already aired on TV and radio across the Philippines even
00:06before candidates filed their certificates of candidacy in October 2024.
00:10The Philippine Center for Investigative Journalism obtained data from Nielsen Adintel which monitors
00:15candidates' spending.
00:17It says 100 candidates' aired TV spots were P3.7 billion and radio spots were P342 million
00:25from January to September in 2024.
00:28PCIJ says TV remains an important medium to reach voters while digital platforms widen
00:33the reach.
00:35The candidates also had billboards all over the country worth P70 million and ads on print
00:40media worth P18 million.
00:42Las Pinas Rep. Camille Villar and Sen. Aimee Marcos each had ads worth P1 billion before
00:48the COC filing based on published rate cards.
00:52The amounts do not include the two candidates' spending on social media nor the cost of producing
00:56the advertisements, the maintenance of their campaign offices, and salaries of campaign
01:01staff.
01:02In the party list race, Vendor's Party List Group is the top ad spender at P12.25 million.
01:08The group's fourth nominee is Deo Balbuena, popular online as Diwata.