Nuestros especialistas hablaron sobre los emprendedores y dieron consejos para afrontar las fluctuaciones de las ventas, cómo deben promocionar sus productos, entre otros datos.
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00:00for many people, women, men, who want to start a business.
00:03Because besides, Jairo, you had a question before...
00:05Yes, what happens is that as we are talking about entrepreneurs,
00:08I want to tell a little story.
00:09I have some friends who, with the whole issue of the retreats that took place last year,
00:13they started with a small food business.
00:15And did it work for them at first?
00:17At first it worked for them, but I see them super complicated.
00:20I see them whenever they are getting out of here and there and as stressed
00:24and they are not comfortable with the business.
00:25So my question is, when is the time to say,
00:28enough, throw the towel and this is not it, and stop losing money?
00:34And stop losing money and start with another one, maybe, I don't know.
00:36It's a good question, Jairo, because in general, it happened to me,
00:41I also have my consultant, and more than once we were there, to what extent.
00:44And the important thing, as you say, in general,
00:46what happens with your friend is a matter of disorder.
00:48And one of the items for which companies fail is because they run out of money.
00:52It affects the flow of cash, that is to say,
00:54the cash that I bought, with which I bought the bread, the meat,
00:56to sell the sandwiches, I'm running out of it.
00:59So somehow I have to be super clear and differentiate
01:02what is the money I'm using to live versus the money I have to use for my business.
01:06And I have to separate them.
01:07You know what they assigned me, right?
01:09For example, a salary.
01:10And keep the money of independent work capital.
01:13And a lot happens with the independent that mixes these two silver.
01:16Ideally, for example, I have a route account for my money,
01:19and if I have a current account, I use it there.
01:21Those are the typical mistakes, many times, of financing.
01:24Carol has a question.
01:25I want to ask a question to Daniela, the entrepreneur
01:28who has been developing her business for a long time,
01:31which was good for her in the pandemic.
01:33Has your way of advertising your business changed in any way?
01:37Because without a doubt, the more stories you upload,
01:40the more publications you make,
01:42you will keep your audience faithful and captivated.
01:45Has that changed in any way,
01:47or do you feel that this decrease in sales is due to something else?
01:54I think that...
01:56I always feel, personally, that it happens due to external factors.
02:01Because I am constantly renewing my toy line,
02:04I am constantly listening to my audience,
02:06what they want to buy,
02:08what they would like us to release.
02:10We release themed toys, for example,
02:12for Easter Bunny, for Halloween, for Christmas.
02:14We are constantly renewing toys,
02:16in addition to those that are always on the grill, right?
02:20And creatively, for example,
02:22all the toys that you see there, that are painted,
02:24for example, the Buzz Lightyear one,
02:27are things that I paint to generate content
02:31as soon as different movies come out,
02:34to always be, like,
02:37ad hoc to the market.
02:38So I think it's because of something else,
02:40because in reality, we keep selling.
02:43Our business has not broken,
02:45but obviously sales have dropped.
02:48I have many entrepreneur friends
02:49and I have asked them if the same thing happens to them,
02:51and the same thing happens to them.
02:51Daniela, do you know that it goes beyond
02:54perhaps the dissemination through social networks?
02:57Because when we talk about a marketing plan,
02:59it is much broader than that.
03:00Exactly, here we start from the determination
03:03to whom we are delivering this need factor,
03:05that is, to what audience, to what age,
03:07I don't know if it's clear, for example,
03:08to what age range children use these types of toys.
03:11And another question, I think that today,
03:12maybe in a pandemic, we are all locked up,
03:14we all had time to get on Instagram
03:16to catch up a little on what was happening
03:18and buy entertaining things.
03:19But today the market has changed in some way,
03:21in quotes, we are returning more to the normality of movement.
03:24For example, it has done something, for example,
03:25regarding sales force,
03:27it has brought you closer to kindergartens
03:29or some schools, I mean, look,
03:30this can be the gift that we can give the child
03:32so that he paints it at home
03:34or the gift for the end-of-year dad.
03:36Somehow, I think there are other tools
03:39that would allow me to go broadening this spectrum.
03:41Obviously, there is a very clear issue in marketing,
03:43not necessarily because a product is good,
03:45the product is going to be sold.
03:46We have to take into account another variable
03:48and many times the promotional variable
03:50goes beyond actually
03:51renewing me constantly,
03:53but maybe I'm not reaching
03:54the most relevant people,
03:57or the most important people,
03:57which I have to contact.
03:59Yes, and attention, Daniela,
04:00because Cata also wants to contribute
04:01in this conversation.
04:03Yes, Dani, how wonderful to see you there on the screen.
04:05The truth is that, as they say,
04:07I saw you when you left,
04:08when you started with your entrepreneurship.
04:10And I would also like to reinforce,
04:12because I understand that all the technical tools
04:14are super necessary
04:15to carry out an entrepreneurship,
04:17but when we talk about sustainability,
04:18we also talk about the sustainability
04:21of the entrepreneur in this case.
04:23And all this that happens when one
04:25connects with an entrepreneurship
04:26almost as if it were a child.
04:27You work from sun to sun,
04:29you put all your energy, all your capital,
04:32and also, Dani, the importance of feeling contained
04:35in spaces where you can also establish networks.
04:38I know that you have a training
04:40that has also been able to complement you
04:43with your entrepreneurship,
04:44but I also want you to tell the women
04:46who are at home,
04:47that perhaps today they are about to throw the towel
04:49with their entrepreneurship,
04:51that they are saying,
04:52the market is down,
04:53the country is in turmoil,
04:55we are in winter,
04:56people have little money
04:57and are buying little.
04:58And all those beliefs
04:59that one seems to have been seen above.
05:01What would you say to a survivor
05:03who has gone through thousands of processes?
05:06Today, the sales have fallen, Dani,
05:08but it is today,
05:09we are going to reverse that,
05:10and you know it.
05:11How do you get ahead
05:12when you are broke,
05:13without money,
05:14you have the guys in the house
05:15because women have happened to us,
05:17that today it is very difficult for us to work.
05:19The pandemic is still in progress.
05:22How do you get ahead, Dani?
05:23You who have raffled off so many impediments
05:26for so many years
05:27and you still believe
05:28and play with the Portugal Kids.
05:33Hello, Catita, how are you?
05:34Hey, I congratulate you for your book.
05:36Before answering your question.
05:38Thank you, my love.
05:39There we are, with personal ecology.
05:41I think this gets ahead.
05:43Yes, beautiful.
05:45No, I think it gets ahead
05:46constantly,
05:47not closing to anything
05:49and adapting as quickly as possible to processes
05:51and changes, of course.
05:53People are very afraid of changes.
05:55I think innovation is part of growth too.
05:58So when I feel that a toy does not stick so much,
06:00then I change it for another
06:02and we launch and launch.
06:05Now, answering the question of the previous gentleman.
06:07Yes, I do marketing campaigns
06:10on Facebook too,
06:12ADS,
06:13on Google.
06:14I also do collaborations with brands.
06:16I move a lot.
06:17What happens is that, of course,
06:18the boom was in a pandemic
06:20because everyone was locked up.
06:21There too, but now
06:23Dani moves a lot
06:25in programs and everything.
06:27But also Ale,
06:27maybe ask you from your experience.
06:29Today, the consumer is valuing,
06:31for example, a product like this
06:33that is sustainable
06:34or we are still stuck in another vision.
06:37The truth is, when I see this product,
06:39we realize many times
06:40that the Chilean market is super small.
06:42We are 18 million people.
06:43If I compare this,
06:45we are less people than all of the great,
06:46only the great Buenos Aires
06:48has more inhabitants than Chile.
06:49Yes, that's why sometimes artists don't come to concerts.
06:51Exactly.
06:52So a recommendation is, for example,
06:54I think there is Sercotec
06:56and there is Intansia Dani
06:57that maybe would allow you
06:57to be able to try
06:58in some foreign markets.
07:00In the United States, in Europe,
07:02for example, it gives a lot of value
07:04to what is the manual work done by hand.
07:05So maybe
07:06also try to
07:08try the market
07:09and maybe I will take you
07:10with a great surprise
07:11and obviously there
07:12it is exponential, right?
07:14The work that you can achieve.
07:15Yes, Daniela, what happens is that
07:16when we talk about
07:18dissemination, promotion,
07:19it goes beyond social networks
07:21because of course, you publish it
07:22maybe through collaborations,
07:24the story,
07:25the promotions that you can do
07:27through your Instagram
07:28or all the platforms,
07:29your website.
07:30But one thing that Alejandro was asking you
07:32if you had approached,
07:33for example, some school,
07:35some establishment,
07:36kindergarten,
07:37so that in the end
07:38you have a captive audience there,
07:40a market that finally needs it.
07:42Have you done it?
07:45Yes, we sell to schools.
07:47Yes, we sell and we have
07:48a line of schools
07:49also specialized,
07:50there is a specific catalog
07:52for that.
07:53And nothing,
07:54and I also tell you that
07:55we won a project
07:56with Sercotec,
07:57I don't know how many popular entrepreneurs,
08:00but there were a lot
08:01and within that range,
08:0332 entrepreneurs
08:04we are going to export
08:05our toys to the United States.
08:06I am already ready with that,
08:07we are ready to
08:09internationalize our toys.
08:11The call is like,
08:13not only to me,
08:15they have lowered my sales here in Chile,
08:17but to several entrepreneurs as well.
08:19I know that in other parts
08:21what I do is highly valued,
08:22but what happens in Chile?
08:24At some point,
08:25a few years ago
08:26they asked me
08:27what was my dream with Chocado Kids.
08:29And I said,
08:30well, I want to export my toy.
08:32Today that is a reality.
08:34But what happens when
08:35Chocado Kids is a national pride
08:37and everyone says,
08:38yes, I bought it,
08:39I liked it, etc.
08:41It has to be my country
08:42that supports me first.
08:43Do I explain it?
08:44Yes.
08:45I wanted to make a call.
08:46The love with which you speak
08:47about Chocado Kids,
08:48if really ...
08:49Yes, sorry, sorry.
08:50Just make a call,
08:51because since we are here
08:53playing for Dani
08:55and for all the entrepreneurial women,
08:57also make a call
08:58to the big companies,
08:59because today
09:00many of them
09:01are adhering
09:02to prio sustainability.
09:03Many companies
09:04are privileging
09:05to put in their catalogs
09:07products that generate
09:08a social, economic
09:09and environmental impact
09:10positive.
09:11And pay attention to companies
09:12that have their Chocado Kids products there.
09:14Yes, pay attention to that.
09:15Jairo Valdez, what's up?
09:17Dear Priscila,
09:18today I activated again
09:20because we want to help Daniela
09:22so that again
09:23her entrepreneurship takes flight.
09:25And our community
09:26is always active.
09:28How did you collaborate?
09:30In this way,
09:31Daniela, listen to me.
09:32Here you go,
09:33I'm opening my phone.
09:34It says,
09:35company C&J
09:37machinery specialist
09:38in industrial, agricultural
09:39and construction tools
09:41today is activated
09:42with a contribution
09:43of a tool
09:44that I knew she needed.
09:45That's why I moved with that.
09:46An Inglaterrer saw,
09:48which are those saws
09:49that go down like this.
09:51So thank you very much
09:52to our dear community
09:53so that her entrepreneurship
09:54continues to take flight.
09:55So a little kiss for her.
09:56And our whole community
09:57is activating
09:58and is also buying
09:59her products.
10:00She knows how much
10:01this tool needs.
10:02What do you think, Daniela?
10:06No, I think it's fantastic
10:07that, in fact,
10:08my Inglaterrer
10:10is about to die.
10:11I keep using it
10:12because, well,
10:13I don't have another one.
10:14But, of course,
10:15it's dangerous to use it
10:16in that way.
10:17So, nothing,
10:18I give the tremendous
10:19thanks to that company.
10:20Of course,
10:21I'm going to label them.
10:22I think it's super nice
10:23what they're doing too.
10:24And I can always have them
10:25in my heart
10:26for the help
10:27they're giving me
10:28at this moment.
10:29And I hope
10:30they do super well
10:31this year too.
10:32That's the energy.
10:33Wonderful.
10:34Listen,
10:35let's take a break
10:36and we'll be back
10:37to talk more about this
10:38and other things.