रायपुर के अनिकेत टंडन ने अपनी मेहनत और लगन से मुकाम हासिल किया है.आईए जानते हैं अनिकेत की सफलता की कहानी.
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00:00The young talent of Raipur, Aniket Tandon, is not dependent on any recognition.
00:22Today he is taking a turnover of crores from his business.
00:25Aniket Tandon's father died when he was 19 years old.
00:30After this, Aniket Tandon decided to start a business.
00:33But it was not easy to start a business because he did not have any money.
00:39I had made a mind-set to prepare for UPSC while staying there.
00:44So, I was also preparing for it as soon as Barvi passed.
00:48So, suddenly my father died before Diwali in 2020.
00:53I was suddenly given all the responsibilities.
00:57I am the eldest son of the family and I was 19-20 years old at that time.
01:03So, I left everything and withdrew my admission from there.
01:07And I came to my home in Raipur.
01:09At that time, I was not able to think of anything.
01:14After that, I applied for BA from a private university in Raipur.
01:22I pursued my BA from there.
01:26At the same time, I thought that I will not be able to do UPSC.
01:32So, I thought of doing a job while studying in a private university.
01:36At that time, I was young and my mind-set was not good.
01:44So, I thought of doing it.
01:47While studying in a private university, I felt that I should do some business.
01:54But business requires a lot of money.
01:58But we did not have that much money.
02:01So, we thought about what to do.
02:04So, we did market research and came up with 2-3 businesses.
02:09Aniket decided to do chips business after market research.
02:14He studied about the products and brands of the market.
02:17After that, he took a loan of Rs. 25 lakhs under the Pradhan Mantri Rojgaar Srijan program.
02:22He also got training in this.
02:24With the help of the loan, Aniket put a manufacturing unit in Tilda.
02:28We re-united it.
02:31Then we thought of making chips that are natural.
02:35There is no chemical or preservative in it.
02:38We will give as healthy as possible.
02:40After that, we launched Yummy Potato Chips.
02:43We searched for a business for 6 months.
02:46After that, we searched how to run this business for 1.5 years.
02:51We launched Yummy Potato Chips.
02:54After that, we used to make homemade spices.
02:57We used to mix homemade spices from the market and go to the market for testing.
03:03So, from almost 1-2 lakh people, we thought of a flea market.
03:09As soon as we set up a flea market,
03:12we did free testing at the square and malls.
03:16We got feedback from there.
03:18We got motivation from the feedback.
03:20We got good feedback from everyone.
03:24After that, we did marketing for 1.5 years on distribution channels.
03:29We focused more on distribution channels.
03:32After that, we decided to sell in packets.
03:37The product made by Aniket Tandon is natural compared to others.
03:41Because compared to other chips sold in the market,
03:45Aniket Tandon's chips are made with homemade spices.
03:49At the same time, compared to other packets,
03:52Aniket is giving more quantity with natural taste at the same price.
03:57At the same time, to get raw material,
04:00they directly contact the farmers and buy their crops.
04:04This saves the broker's money.
04:06As I told you, if we eat 5 packets of chips from the market,
04:10our stomachs start hurting.
04:12This problem is prevalent in the market.
04:15We have come up with a solution to this problem.
04:18We will make our chips completely naturally.
04:21We will not use any chemicals, preservatives or additives.
04:24Our spices are homemade spices.
04:27There is no chemical in it.
04:29It is tested with CFTRI.
04:33It is tested to see if there is any deficiency.
04:36It is certified by us.
04:38Another win point is that our competitors give 10 to 11 grams.
04:44We have given quantity, quality and homemade spices.
04:49These three sources are making us a winning point for our product.
04:53We are bringing it to the market and making it natural.
04:57The market is running on chemicals.
05:00We are not adding chemicals.
05:02If you pick up a piece of our chips and eat it,
05:05you will understand what spices are added to it.
05:08The entire staff of Aniket's factory belongs to women.
05:11They are also going to set up a unit in Raipur.
05:14Talking about turnover,
05:16Aniket is doing a turnover of around 2 crores every year from this business.