Yorkshire Tea has controversially recruited famous Lancastrian actress Sarah Lancashire for a new campaign. Ad credit: Yorkshire Tea/ Lucky Generals
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00:00Hi, I'm digital reporter Amy Seddon. The rivalry between Lancashire and Yorkshire
00:06has been well documented since the 15th century Wars of the Roses, but in 2025
00:12one famous Lancastrian seems to be crossing enemy lines as they've teamed
00:16up with the iconic Yorkshire Tea brand. Yorkshire Tea has announced it has
00:21recruited Happy Valley actress Sarah Lancashire CBE to hunt down an office
00:26biscuit thief in its latest ad campaign. The move may come as a bit of surprise
00:31as the former Coronation Street and Last Tango in Halifax star is not only
00:36Lancastrian by name but also by birth, having been born in Ermston and raised
00:41in Oldham, both of which were still part of Lancashire at the time. Take a look at
00:46the Yorkshire Tea advert next.
01:16And you're next. And you. I only had one of Brian's cheese triangles.
01:23Well, well, looky here.
01:30Oops! Silly me.
01:39Who nicked my stapler? All eyes on a red stapler. I repeat, a red stapler.
01:46Yorkshire Tea. Where everything's done proper.