キャラビズジャーナル 2025年1月5日 ヴィレッジヴァンガード 渋谷本店
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00NEW YEAR'S EVE
00:04Good morning!
00:08What kind of morning will you welcome?
00:10I'm Kotaro Uegaki, a new character license journalist for Fuji TV.
00:15This is the first show of the new year,
00:18and I'm the character business journalist for Charabiz Journal.
00:20I hope you'll enjoy this show this year as well.
00:23Today, we'll continue our coverage of the Village Vanguard store
00:27that we visited last week in Shimokitazawa.
00:30The Village Vanguard store has a completely different pricing system depending on the store.
00:35This time, we're going to cover a Shibuya store that is different from the one in Shimokitazawa.
00:42This is a store where women in their teens and twenties come to buy character goods.
00:49This is the first store that has a wide range of character goods.
00:54I see.
00:55So this time, we're going to learn about the popular character trends among young women.
01:05Trends! Trends! New Year's Eve!
01:10The Japanese character business market is 2.6 trillion yen.
01:16In addition, the market is expanding at the global level,
01:20and among the top 10 in the world's IP sales ranking,
01:23five Japanese characters are ranked in.
01:27This is an industry where demand is growing in both the world and Japan.
01:34I, Kotaro Uegaki, will cover the current situation of the industry, which is attracting attention from around the world.
01:41Charabiz Journal!
01:43We're on the first and second floors of a fairly old building.
01:49This is the Village Vanguard store in Shibuya.
01:51First of all, it's red.
01:54Shimokitazawa was blue, but Shibuya is red.
01:58It looks like the store's personality is a little different.
02:01Wow, the world of Shibuya character business is spreading beyond the automatic door.
02:09Excuse me.
02:11Wow, there are a lot of stickers here.
02:15Can I turn it around like this?
02:16Can I turn it around like this?
02:18And if you look at the back...
02:23Here it is.
02:24There's a Minecraft badge.
02:28It's an anime character product.
02:31There seems to be a lot of anime character goods.
02:34Here are some VTuber goods.
02:37It says Nijisanji here.
02:39Both the name of Nijisanji and Village Vanguard are written here, so I think it's a collaboration product.
02:44I came out to a wide passage.
02:46Oh, here it is.
02:48Super Retro Expo!
02:50It's written in colorful letters.
02:54I don't really hear the word Super Retro, but what does it mean?
02:59Thank you very much.
03:02Thank you. I'm Uegaki Kotaro from Charabiz Journal.
03:05I'm Murayama, the Village Vanguard area manager.
03:08What kind of store is Shibuya?
03:15In a word, what kind of store is Shibuya?
03:18It's a top-of-the-line store.
03:21Top-of-the-line?
03:22Yes.
03:23Among all the Village Vanguard stores, we're the fastest at getting information.
03:30I see.
03:31What kind of customers are there?
03:34About 70% of our customers are women in their 20s and 30s,
03:41so we focus on female customers.
03:47Do you make your stores in line with the characteristics of Shibuya?
03:51Specifically, according to the current trend, it's Heisei Retro, or Y2K.
03:59It's also a gal culture.
04:01Y2K.
04:02Y2K
04:06Y2K
04:12Y2K
04:24First, it says Minimoni here.
04:27Yes, it's Minimoni.
04:29Our main store is called Super Retro Expo,
04:33and we want to incorporate Heisei culture.
04:36That's why we have this symbol here.
04:41Is it going to sell well?
04:42It's selling very well.
04:43It's selling very well?
04:44Yes.
04:45I see.
04:46And you bought it when you were in elementary school?
04:48Yes, when I was in elementary school.
04:50And you're in your late 20s now?
04:51Yes, I am.
04:52I see.
04:54And this is the most important part,
04:56but there's more space in the back.
04:58Yes, there is.
04:59I'm curious about this.
05:00It's a post pet.
05:02A post pet?
05:03Yes, a post pet.
05:04It's a very nostalgic pet, isn't it?
05:07Yes, it is.
05:08I didn't know about it.
05:10When my computer started working,
05:12there was a pet that sent me e-mails.
05:16I see.
05:17It's that kind of character.
05:19So, it's like the Giga-File-Bin Ten-Souji Giga-Hiko?
05:23Yes, it's like that.
05:24Is that so?
05:25Yes, it is.
05:26I see.
05:27He always appears.
05:28There's a creator's product in the back.
05:31What is a creator's product?
05:33It's a product made by individual creators.
05:40My favorite creator is Yuri Ichimura.
05:44Yuri Ichimura?
05:45Yes.
05:46He is popular with mice.
05:50I see.
05:51I'm interested in why he has a sample of food with a mouse.
05:57Excuse me.
05:59This is a key holder for a toothpick.
06:02It's pretty much...
06:03What is this?
06:04Oh, it's not just a toothpick.
06:05It's a lower tooth.
06:06It's a lower tooth.
06:07It's a character product for the lower tooth.
06:09Is this the original character?
06:11Yes, it's a character drawn by Ichimura.
06:14Next, this is Tamagotchi.
06:17Yes.
06:18Tamagotchi.
06:20This place is very close to the entrance.
06:25Do you have a reason for that?
06:27I put Tamagotchi here because it's the most popular content in Shibuya right now.
06:35It's the most popular content?
06:36Yes, it is.
06:37The most popular means the best?
06:39Yes, the best.
06:40I see.
06:42When did you start?
06:43I started in the summer of this year.
06:47From the summer of 2024?
06:49Yes, from the summer.
06:50I see.
06:52I'd like you to tell me what the characters are in order.
06:56What's this green one?
06:57It's Kuchipatchi.
06:58Kuchipatchi.
06:59Is it because he's opening his mouth like this?
07:01Yes, I think so.
07:02You think so?
07:03Probably.
07:04Probably.
07:05What's this yellow one?
07:06It's Pochichi.
07:07It's Pochichi.
07:08Yes.
07:09And what's this one?
07:11It's Bebitchi.
07:12It's Bebitchi.
07:13Bebitchi.
07:14Yes.
07:15I feel like the style of your work is very different.
07:18Yes, I intentionally put it here.
07:20I see.
07:21What kind of product is this?
07:23This is a key chain that's popular overseas.
07:27Most of the customers who buy this are the same age as me.
07:30What do you mean?
07:31Many customers in their 20s buy this.
07:34Also, Tamagotchi is so popular that I thought I'd put it here.
07:40Oh, I see.
07:41Considering the overall area, you'd rather put it here than make it lonely.
07:47Tamagotchi is a game that you can raise, so I thought it would be okay for a baby to play.
07:52It's kind of like a legendary game.
07:55Like a legendary game.
07:56Yes.
07:57So, it's a completely different product in the Tamagotchi booth, but now you're putting it together.
08:03Yes, I'm putting it together.
08:05I see.
08:12What kind of character is this?
08:14This is a character that's popular in Korea.
08:21This is Brunch Brother.
08:23Brunch Brother?
08:24Yes, it's a Korean dog or panty.
08:28This part is simple and cute.
08:32How many people buy this?
08:34This Brunch Brother is for women in their 20s and high school students.
08:40Oh, for high school students.
08:41Yes.
08:42You can watch this character on YouTube.
08:47There are a lot of couples and children.
08:52Do you have a favorite character?
08:54Yes.
08:55My favorite character is Chegoshimu.
09:00Chegoshimu?
09:01Yes, that's my favorite character.
09:03These are simple animals.
09:08It's written in Korean.
09:11It's written in Korean.
09:13It's written in Korean, so I can't read it.
09:16There are a lot of Japanese characters on Twitter.
09:21There are a lot of Japanese characters on Twitter.
09:23Those words cheer me up.
09:27I see.
09:28These words are like GAL.
09:33I think these words suit the current GAL mind.
09:39GAL mind?
09:40Yes, I think so.
09:41If you buy GAL in your heart, you will be stronger.
09:45I see.
09:46I'm buying GAL in my heart.
09:49Yes, I am.
09:50By the way, what does the GAL in your heart say?
09:53The GAL in my heart says, you are the strongest.
09:55Wow, that's so cool.
09:59How about you, Yasuda-san?
10:01I don't want to be underestimated.
10:04You don't want to be underestimated.
10:07I'm like a GAL or a Yankee.
10:10I think so, too.
10:14It's a difficult time for us.
10:17What do you think?
10:18It's written here.
10:19It's written here.
10:20It's written here.
10:21Yes.
10:22It's written here.
10:23I interviewed you at Shimokitazawa store.
10:26Yes.
10:27There was a big Kitaro corner and Shigeru Mizuki corner right after you entered.
10:32Yes.
10:33However, it seems to be quite different from the Shigeru Mizuki corner.
10:36Yes.
10:37It's new.
10:38It's a new Kitaro.
10:40That's right.
10:41It's the latest Kitaro.
10:42It's the latest Kitaro.
10:43There are a lot of characters of Kitaro, Tanjou, Gegege no Nazo.
10:48Why is that?
10:49I fell in love with Kitaro when I watched the movie.
10:52Yes.
10:53I said I would definitely do it.
10:55You said you like Kitaro.
10:57Yes.
10:58There was a staff member who also watched the movie.
11:00Yes.
11:01We went to see the movie about 10 times.
11:0410 times?
11:05I've seen it more than 10 times.
11:07More than 10 times?
11:08Yes.
11:09It's the same movie, isn't it?
11:10I've seen the same movie more than 10 times.
11:12What are you particular about?
11:13I put Kitaro's old jokes in the pop.
11:21I put in the jokes I did in Heisei and Anime.
11:25I also put in a book and put it together.
11:28You put the depth of the lineup in that area.
11:31That's right.
11:32It's something that other companies can't do.
11:34I put in a book instead of finishing it with goods.
11:39I'm mixing it up.
11:41I put a book instead of goods.
11:45That's why I didn't forget about Village Vanguard.
11:49It was a bookstore, so I put my respect in it.
11:56I see.
11:57Respect.
11:58Yes.
12:03I'd like to ask you about your career.
12:06Yasuda-san, you said you started your career from your part-time job.
12:09Why did you decide to work at Village Vanguard?
12:12It's a special case.
12:14It was my intention.
12:16My friend applied for it.
12:21When you joined the entertainment agency?
12:24Yes.
12:25She sent you a resume?
12:27She called me on the phone.
12:29I went to the interview.
12:32I see.
12:33You were hired.
12:34I was hired.
12:35Why did you decide to work at Village Vanguard?
12:41I've been working at a store since then.
12:45As a customer?
12:46Yes.
12:47It's a little embarrassing.
12:49There was a time when I didn't know what to wear.
12:54I see.
12:55I worked at a special store.
12:58I thought I could find my talent.
13:03I see.
13:05You're a manager now.
13:08Yes.
13:09How did you find your way?
13:13I talked to the store manager.
13:18I told him I wanted to work at a part-time store.
13:25I see.
13:26I'm not familiar with the term part-time store manager.
13:29What is it?
13:35It's a part-time job.
13:37It's similar to a store manager's job.
13:41It's a part-time job.
13:43It's a positive term.
13:45I see.
13:46Even if you don't work for many years, if you're motivated, you can open your own store.
13:53I think that's a good thing about our company.
13:56So you're a part-time store manager.
13:58Yes.
13:59You were promoted from a part-time store manager to a store manager.
14:07That's right.
14:08I'm in an interesting position where I'm in between a store manager and a store manager.
14:14I see.
14:15Yes.
14:16Is there a lot of part-time store manager patterns?
14:20Everyone is a part-time store manager.
14:22Everyone?
14:23Yes.
14:24All the store managers in Vanguard start with a part-time job.
14:28I see.
14:29Is there a reason why that's better?
14:33I think it's a job you can only do if you really like the store and you like the job.
14:40That's why I started with a part-time job.
14:44I'm a person who can work with unchanging enthusiasm.
14:51I think that's amazing.
14:54You went from a part-time store manager to a store manager.
14:57Yes.
14:58How did you become a store manager?
15:00My parents told me that I was going to be a store manager.
15:04I see.
15:05Yes.
15:06I was a part-time store manager for less than a month.
15:13I'm sorry to say this, but there's a store called Village Vanguard that I'm not familiar with.
15:26It's a new style store that specializes in apparel.
15:31The atmosphere is completely Village Vanguard.
15:34It's a little more mature.
15:37It's a little more mature than kids.
15:41It's a calm lineup.
15:42That's right.
15:43I was assigned to the store.
15:46I was given a remission to increase sales.
15:51The first thing I was told was,
15:53It's not Village Vanguard for customers.
15:56That's what I was told.
15:58But what I'm doing is the same.
16:00I was very upset about that.
16:02But I thought I'd do the best I could.
16:08It's pop, right?
16:09Village Vanguard is pop.
16:11I thought it would be nice to let people know that it's pop.
16:14You thought Village Vanguard was pop.
16:17It's not something to be praised for.
16:19I wrote Village Vanguard on a huge cardboard box and hung it at the entrance.
16:25That's a pretty bold move.
16:28Yes.
16:29But then there were more and more customers who said,
16:33Oh, this is Village Vanguard.
16:35I was a little happy.
16:37How was the sales as a result?
16:39It went up.
16:40Congratulations.
16:43You did it.
16:45What did the gal in your heart say?
16:48I did it.
16:49Oh, you did it.
16:51That's right.
17:07What kind of characters do you think will come to Japan in 2025?
17:16There are quite a few cases where Asian characters succeed in Japan.
17:24There are also cases where Thai characters come to Japan.
17:30I think the character called Tomato Twins, which was drawn by a female illustrator,
17:37will be a little more successful.
17:43I couldn't have imagined that Asian characters would succeed in the Japanese market 10 or 20 years ago.
17:54Creators from China, Korea, Taiwan, and especially East Asia love Japanese creatives.
18:04People who grew up watching such creatives are actually active in the creative industry in Japan.
18:15I think there will be more creators in the future who will create characters that will become popular in Japan.
18:27In fact, the Korean character Esther Bunny is already popular in Japan, mainly in the Z generation.
18:38The author, Esther Kim, is actually a Korean-American.
18:45She went to school in Japan when she was a kid.
18:49She seems to be fluent in Japanese.
18:52She has a Japanese sensibility, so I think she will be a character like that.
19:00I wonder if she can come as a familiar character without any discomfort.
19:07There are more and more overseas people who have such a sensibility, so I think they will be more and more active.
19:20I have one.
19:23Gabby's Dollhouse.
19:25Oh, that's right.
19:27Basically, it's a straight-up middle-class kid.
19:32Netflix is basically distributing it.
19:37On the back, there is a movie company called DreamWorks.
19:43It's similar to what YouTubers do, but they basically want to sell toys.
19:49They want to sell toys for children.
19:51So it's a dollhouse.
19:53It's a setting where the main character flows into the world of the dollhouse.
20:01Creatures and animals come out and play with them.
20:06Isn't it a YouTube that you bought and watched?
20:12It's a YouTube-like way of making it.
20:19So I want to buy toys.
20:23It's a very good place to immerse yourself in the world.
20:27First of all, the music is great.
20:30I thought it was pretty amazing.
20:34In the end, in Japan, there aren't many new anime for kids.
20:45In the anime industry, high-target things are at the center.
20:50In the midst of that, anime for kids like Gabby and Paw Patrol have entered the Japanese market.
21:04This is the same with Paw Patrol.
21:07It's well localized for Japan.
21:10The name has changed and the music has changed.
21:14In that sense, I think Japan is the thinnest place in the market right now.
21:22That's right.
21:23I think it's an environment where high-quality things from the U.S. are coming in well.
21:30When you're a kid, the anime you watched and bought will continue forever.
21:38The theme of the character industry is how to make anime for kids in this era.
21:54We're on the second basement floor.
21:57Can I carry this?
21:58Yes, it's okay.
22:00There are already a lot of people.
22:02How many people are there?
22:04About 20 to 30 people.
22:06There are a lot of people lining up.
22:11They're walking this way.
22:14Excuse me.
22:16They're walking this way.
22:18There are people lining up inside, too.
22:21This way.
22:24This way.
22:26Wow, there's a stage.
22:29It's a black stage.
22:31And on top of that, there's Village Vanguard.
22:34This stage is amazing.
22:36The main event is an idol event.
22:39An idol event.
22:40That means the idols sing and dance here.
22:43Why is it an idol stage at a bookstore?
22:48As the main store in Shibuya, we value conveying culture.
22:53We have a stage to convey idol culture, latest music, and trends.
23:00Who has been on this stage so far?
23:03A lot of people have been on this stage.
23:07Fuji Ayako has been on this stage.
23:13Again?
23:14Fuji Ayako, DENPA GUMI.
23:17DENPA GUMI.
23:18MISSHU's Daigo.
23:20That's right.
23:21Breakers' Daigo.
23:23Breakers' Daigo.
23:26Also, there are underground idols.
23:29I support those who are about to go up.
23:34Is there a special stage for those who have been on this stage?
23:40It's a stage where I won the first place in the Oricon Daily Ranking.
23:47It's a stage with a lot of acting.
23:49That's right.
23:50I want to hit you with a ladder.
23:52Excuse me.
23:54Wow, that's amazing.
23:56I'll tell you the name of the show.
24:00I'll tell you my resolution for the new year.
24:06Carabiz Journal.
24:08I'm a middle-aged man this year.
24:11I will do my best to cover the character business.
24:14Thank you for your support in 2025.
24:18Let's start with this stage with good acting.