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LifestyleTranscript
00:00Sometimes we talk about being a black business and being black owned.
00:06Being black owned is one thing, but are your products black made?
00:10So SoCo in Swahili means market.
00:12When you see SoCo marketplace all around here, it's because what we're doing is thinking
00:17about how do we bring brands to manufacture their products on the continent.
00:29We want to create these products by us, for us, and for the world, but also do so in a
00:34way in which we champion values that we see here at Essence.
00:41It's definitely important to align with people that's authentic to you and that's authentic
00:45to your brand as well.
00:50The fact that SoCo products are made by Kenyan artisans, we are circulating the dollar globally.