MIL 101 | Endorsers o celebrity endorsers, may pananagutan nga ba sa mga taong nabiktima ng investment scam ng mga kompanya o produktong ini-endorse nila?
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NewsTranscript
00:00In the age of digitalization, it's easy to believe what we see online.
00:06But remember, not all the information we see or read here is true.
00:13What if your favorite artist suddenly endorses a product?
00:18Are you really sure they're behind this?
00:22Did you know that famous personalities
00:25are sometimes victimized or used in various scams?
00:30Let's find out the details about this and how to avoid this kind of modus
00:36here in MIL 101.
00:42A few days ago, the following news broke about various kinds of scams
00:48involving some well-known personalities and celebrities.
00:53This is a serious threat to consumers,
00:56especially those who rely on well-known personalities.
01:00So, let's answer some questions about fake celebrity endorsement
01:05and investment scams with our country's lawyer,
01:09Atzornie Hayes-Meking.
01:11Good morning, Atzornie. Welcome to Rise and Shine Pilipinas.
01:14Good morning to all of our viewers.
01:18Good morning to all those who are waiting for Atzornie Hayes.
01:21This is really a very timely question
01:24because there are a lot of victims of scams, right?
01:30First, we want to clarify that there is no such thing as fake endorsement.
01:36An endorsement will always be a true endorsement.
01:39But the question is, how do you know that the endorsement is fake?
01:45The endorsement itself is real, right?
01:48But how do you know that the product that he or she is endorsing is fake?
01:54Number one, you will go to the Securities and Exchange Commission.
01:57SEC.
01:58Yes.
01:59The first thing you will do is, this is what we call due diligence, right?
02:03Before you invest, before you enter a business,
02:07you will go to the Securities and Exchange Commission.
02:10You will get the SEC registration of the person who invited you to endorse.
02:17Then, you will look at who are the officers, the Board of Directors, the Board of Trustees, right?
02:23Then, they will look at if there is capital, if the documents are complete.
02:28Because if something happens that is not right,
02:32that is what they will return.
02:35That is what they can sue.
02:37But for the public, Prof, what we want the public to know,
02:42you should know first that if the offer is good and so good to be true,
02:49let's say for example, 20% of your money will go back to you after one month.
02:54Like if you have 1 million, 20% will go back to you.
02:57Oh, that's so good to be true.
02:59That's not true.
03:00Scammers will swindle you.
03:01That's why there are a lot of scammers now.
03:03Because they believe too much in cheap money.
03:07Oh, we will get fined.
03:09Yes, a lot.
03:10Then, you want to get rich right away.
03:12You want to get your money back right away.
03:14So, you say, okay, I will invest.
03:16But that's not true.
03:17That's not true.
03:18That's never true.
03:19There is no such thing.
03:20That's the number one red flag.
03:22Okay, as you see.
03:23Second, what else?
03:24Okay, second, you need to sign a contract.
03:27For the celebrities, when you sign a contract, the endorsers,
03:33you need to put there, you are just an endorser of the product.
03:38So that you won't get fined.
03:40Yes, and it's not your responsibility or liability if that investment is a scam.
03:46That's the second.
03:48So, the provision of the contract must be clear enough that you don't have a liability.
03:52Then, when it is flashed on the TV screen, there is a disclaimer below.
03:56Right?
03:57Just like the medicine profs, there is written, not for therapeutic claims.
04:01Right?
04:02So, this should also be, not liable for any aid.
04:05So, there is a disclaimer below.
04:07That's how it should be.
04:08When will a celebrity answer to his endorsement?
04:10When he is, number one, deceiving the public.
04:16You should invest.
04:17You should invest.
04:18I will earn here.
04:19So, he is an employee of the company.
04:21Yes.
04:22So, it should not be like that.
04:23If you endorse, you endorse it purely for endorsement.
04:25Not asking the public, you should endorse.
04:28You need to do this because I will also earn here.
04:31Okay, let's go back to the celebrity, Nery Nai.
04:36Okay.
04:37Nai.
04:38Okay.
04:39What did Nery do?
04:41He deceived the public.
04:43She is not a pure endorser.
04:45Okay.
04:46She is not a pure endorser.
04:47She is asking the public to invest.
04:51Okay.
04:52Sometimes, a celebrity is brought there because he is an endorser.
04:58She is like the representative and she does her job.
05:01Not only as an endorser, but like an employee of the company.
05:05No.
05:06The offer is so big.
05:08The offer is so big because the scammers have a lot of money.
05:12They want to show to the public that we have a lot of money.
05:15We have to get a lot of investors.
05:17So, how do they do that?
05:18They have to pay the endorser, the celebrity, a big amount of money.
05:23So, you will be deceived.
05:25They will say, you are an endorser.
05:27Do you want to allocate?
05:29You will have your percentage.
05:31You will have your return of investment.
05:33That's very promising, right?
05:34But this is still alleged.
05:36There is no ongoing case.
05:37Yes, that's alleged.
05:38But that is what we saw in the facts.
05:40She is deceiving.
05:43Although, the case is ongoing.
05:45We are not saying anything here.
05:46Let's say, some facts based on the news, based on the people claiming that they were deceived.
05:52She is also deceiving and showing what she has bought.
05:56She has bought a lot of properties.
05:58Okay.
05:59So, people will say, why?
06:01She bought a lot.
06:03We didn't buy anything.
06:04So, there is already a red flag there.
06:06So, they tried to investigate.
06:07That's why they filed a case.
06:09What could be the worst-case scenario in case for the fines and for the punishments of the scammers and the endorsers?
06:18Because the scammers will go to the staff.
06:21Okay.
06:22The staff, one of the elements there is to deceive.
06:26If there is a scammer who has money involved, that is already falling under the staff.
06:32That is the basic.
06:33There is money, there is a scammer, and there is the staff.
06:36Now, the staff is imprisoned for 12 years and one day for 40 years.
06:41The maximum imprisonment is 40 years.
06:44So, that is quite big because that is how long our lifespan is.
06:48So, that is why we are limited to 40 years.
06:51So, now, the people of the country need to know that if the investment is so good to be true, they should doubt.
07:00They should think about it.
07:01Yes.
07:02Of course, we understand we have to check with SEC.
07:06What are the other indicators that a public or a scammer should be aware of so that we can avoid fair endorsements?
07:16I mean, in terms of the usage of social media, in terms of being part of this, you know, possible to be part or potential to be part of this endorsement.
07:26What could be the prevention?
07:28Prof. Fifi, we cannot really avoid scammers because scammers exist.
07:34Okay.
07:35That is just a fraction.
07:36Okay.
07:37We cannot avoid that.
07:38Okay.
07:39There are always scammers.
07:40So, you should make, you should exercise due diligence.
07:44Before you invest, you should know what you are investing.
07:48Because that is your due diligence.
07:51If someone promises you a lot of money, that means it is not true.
07:56Okay.
07:57Your money is just being returned to you for the first 2 months, 3 months, 4 months, 5 months.
08:02After that, it is gone.
08:03They hide it.
08:04They say, we don't have money anymore.
08:06Our company has a problem because they just get a certain percentage out of your money.
08:12And then, they are just returning you a few months.
08:15Yes.
08:16After that, it is gone.
08:17Yes.
08:18Okay.
08:19And that is very common.
08:20Okay.
08:21Okay.
08:22In case this person is the first one.
08:24Okay.
08:25First, it is not determined that this is a scam.
08:26In the latter part, oh my God, I've been part of this scam.
08:29So, what can you do to at least leave or not be part of those who are responsible for this case?
08:38You can spread what you know to the investors.
08:42Okay.
08:43And at the same time, file an estafa case against the person or the officers of the corporation.
08:50So, you have a good faith that you didn't know it's a scam.
08:54That's why you're reporting this.
08:55You're not part of any of this.
08:56Yes.
08:57Because you were promised.
08:58So, he can go out and tell the investors, I have discovered that this is a scam.
09:01And that this is a fake company.
09:04They don't really invest like this.
09:07And by the way, to our endorsers and celebrities, take note.
09:11Don't lie.
09:13Sell shares of stocks.
09:16Okay.
09:17Okay.
09:18Because this is what happened.
09:19They sell shares of stocks.
09:20Anything that goes under the sun.
09:22They say, these scammers are professionals.
09:26They sell houses, land, condominiums, investments, shares in restaurants, shares in food chains.
09:33But it's not true.
09:34Okay.
09:35They're very good in talking.
09:36Some of them are very professional.
09:38They're very trained for that.
09:39So, you believe them.
09:41Oh, PhD.
09:42Oh, doctor.
09:43But the truth is, they're also used by the scammers.
09:48Because the scammers will always use great personalities and good talkers.
09:53Because, come, come, come.
09:55Like that.
09:56The power of influence.
09:57Correct.
09:58Okay.
09:59So, if for example, I am the celebrity.
10:01At least, I'm just standing on that poster.
10:04Or I'm just proving on paper that I'm just an endorser.
10:07There's no situation where I'm selling, showing effort.
10:11I won't be included.
10:12Yes.
10:13Yes.
10:15It's a picture or on TV.
10:18Not liable for any.
10:19Yes.
10:20Not liable for any part or part of this investment.
10:23Okay.
10:24At least, it's clear, attorney.
10:25Attorney, maybe just a message to the public regarding these situations.
10:29Okay.
10:30For our fellow countrymen who are watching this news,
10:32we want to let you know that you should always remember,
10:36if someone offers you an investment, any kind of investment,
10:40if someone is selling a property to you, and you will buy it,
10:43don't believe it.
10:44Because, if the investment is big, why won't they invest?
10:48Correct.
10:49Always remember, all the time,
10:52all the time, that someone will come to you if the deal is too sweet,
10:55if the promise is too big.
10:57That's a red flag.
10:58That's an investment scam.
11:00Thank you so much, Shad.
11:01Sorry, Haze.
11:02Come back.
11:03Oh, sure.
11:04You're so talkative, and we'll learn a lot from that.
11:06Our fellow countrymen,
11:07like what we always tell you,
11:09don't just believe what you see online.
11:12Even the people who look like products or ads,
11:16are artists or famous personalities.
11:18Because they can be the victim.
11:21They can also be the victim.
11:25That's all the information we have for you.
11:28This is MAL 101.