Being on Santa’s “nice list” pays well, according to a new study: Parents whose kids believe in Santa plan to spend over $100 more on gifts this year than their non-believing counterparts.
The poll of 2,000 U.S. parents who celebrate Christmas found 68% of kids aged 18 or younger believe in Santa, while 27% do not. And compared to each other, the average Santa-believing child’s parent plans to spend $491 on gifts this year, whereas their non-believing peers only spend $388.
The most expensive gifts kids are asking for from Santa are $205, on average. But only 35% of parents think that’s “too expensive.”
Commissioned by Slickdeals and conducted by Talker Research, the study showed believing in Santa also makes Christmas morning more exciting.
The poll of 2,000 U.S. parents who celebrate Christmas found 68% of kids aged 18 or younger believe in Santa, while 27% do not. And compared to each other, the average Santa-believing child’s parent plans to spend $491 on gifts this year, whereas their non-believing peers only spend $388.
The most expensive gifts kids are asking for from Santa are $205, on average. But only 35% of parents think that’s “too expensive.”
Commissioned by Slickdeals and conducted by Talker Research, the study showed believing in Santa also makes Christmas morning more exciting.
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