Looking at the importer on a wine label is a great way to choose better wines. In this video, we dive into why the importer is an important indicator of quality, and how their expertise can guide you toward wines that are well-curated and trustworthy.
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00:00Do you want to buy better wine? Turn that bottle around.
00:03On the back label, you'll find the importer. Here's why this matters.
00:07You can think of importers like record labels. There are a few major players that bring in
00:11all types of popular wines. In the music world, this might be Atlantic, Sony, or Universal,
00:16but other importers specialize in more niche styles. This could be a particular region,
00:20Spain or Portugal, or a style of winemaking like natural wine.
00:23Since importers are like curators, if you like one of their wines,
00:27it's likely you'll find another from their portfolio that you'll love.
00:30Shopping by importer can also get you out of your wine comfort zone. You might try a new producer,
00:34a new grape variety, a new region, because when you shop with an importer you already trust,
00:38it's a higher likelihood that that bottle of wine is going to be pretty good.
00:42So next time you're at the store, don't forget to look at the back label.