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00:00Up next, we are going to bring in founder of Beards & Beyond,
00:05Tia Crockett.
00:06Come on in, Tia.
00:08Welcome, welcome.
00:10Thank you for having me.
00:12Oh my goodness, thank you so much for joining.
00:14So Shop Essence Live, it is essence approved.
00:19We know that we love our bearded baes.
00:22Or if you are a bearded bae that's watching here,
00:25there's a lot in the world of taking care of your beards.
00:30Like the hair on your head, we put so much focus on.
00:34But actually grooming and taking care of the beard
00:37is a thing thing.
00:38So Tia, I'd love to hear from you.
00:40How did you come up with this brand?
00:41How did you get into the space of taking care of beards?
00:45Wow, so 2018, I've been in the beauty industry for some time
00:50now.
00:50But my husband has a beard.
00:53So out of the love of him and just him trying to figure out,
00:59hey, I need some good product.
01:00We need quality.
01:02Nothing's working for me.
01:03So it was really out of his needs
01:06where we started just for self-care for him.
01:09And then me being in the beauty industry,
01:13I started serving men, more men.
01:16We were opening our doors for that.
01:18And wow, that's really how we started.
01:23We wanted to just simplify the grooming routine.
01:26We wanted organic.
01:28We wanted to do it ourselves, actually.
01:30I mean, we shopping around.
01:32We go to the stores.
01:34And it's like, I can't even pronounce these words
01:37on this product.
01:38What is this?
01:39So a lot of it just came from just
01:42wanting to create something out of passion, being innovative,
01:46making something simple for every man, every beard,
01:50every hair texture that they can use on a daily basis.
01:53And actually want to use it, just want to use it.
01:56Yeah, that's the thing.
01:58And just figure, this is hair on your face.
02:01You absolutely want to make sure that you're
02:03taking care with the kind of ingredients
02:05you're putting on it day in and day out.
02:07So thank goodness something like this exists.
02:10So we got quite a bit of products that go through.
02:13Tell me what you want to review for the folks first.
02:16Well, our signature product is the beard gloss.
02:18You'll probably have it there.
02:20The original blend, yes, ma'am.
02:23Yes, that's what we're known for.
02:26We're known for the beard gloss.
02:28It's for every hair texture.
02:32It does everything.
02:33Just press down on it like a medicine top.
02:35It's childproof.
02:36So there you go.
02:38I got three keys, so I got it.
02:42So we made it with a shea butter base.
02:45So butters are extremely helpful for our skin.
02:49Girl, that smell is everything.
02:50Earth to all ladies.
02:54We got to smell this just as much as they do.
02:56And you want to make sure that you like the smell.
02:59This smells so good.
03:01Thank you so much.
03:02So it's for, we created, of course, for the beards.
03:04But it's for the hair.
03:06It's for their skin.
03:07And when I say skin, not just the skin
03:09underneath their beards.
03:10But they can use it for their scalp.
03:12They can use it for their elbows.
03:14They can use it as, I mean, I have women that purchase it
03:16and use it for their hands and feet.
03:19It smells amazing.
03:21It's long lasting.
03:22It stays on all day.
03:24It stays in all day.
03:25But it also softens.
03:26So if someone has any brittle, dry scalp, hair just damaged,
03:33or not, but it softens the hair texture as you use it.
03:38It's so good.
03:39So good.
03:40Yes.
03:41Love that.
03:41And then how often would you recommend?
03:43Is this like an everyday?
03:45Yes, just once a day.
03:47Just once a day.
03:48After the shower, we actually just put it on once a day.
03:50A little goes a long way.
03:51You can feel the texture is very soft.
03:53It kind of just melts in the skin.
03:55So a little goes a long way.
03:57Love it.
03:58Love it.
03:59All right, what's the next thing you want to highlight?
04:01We could talk about the growth stimulator, the growth serum.
04:05This used to be in a form of a butter.
04:08This is our butter babies.
04:10But we actually made it into a liquid form
04:13because it's now infused with CBD.
04:16Everybody was on the CBD kick.
04:18Can't go without the CBD.
04:19So this is infused with CBD.
04:21And yes, this is for thinning, patching, scalp as well.
04:27So everything that we do make, yes,
04:29you can use it for your edges.
04:31I've used it for mine.
04:32So the men, you can use it for just about anywhere as well,
04:37for the hair and the beard.
04:39And it does work.
04:40It does amazing.
04:42That's so great.
04:44How long do people report after using this?
04:48How consistent do you have to be?
04:50We ask that you be very consistent.
04:52And that's a lot of the issue.
04:54You get product, and we all get together.
04:56We buy product, and we don't use them
04:58like we're supposed to to see results.
05:00So we say everybody's hair patterns are different.
05:03They grow in different.
05:05So at least 60 to 90 days, at least.
05:08And that's just with consistency.
05:10That's great.
05:10Yes.
05:12I think that's really, really important to highlight
05:14because any goal that's worth having,
05:18you got to be consistent at it if you want to see results.
05:21And that smells good too.
05:23Smells great.
05:24And it's very light.
05:26Yes.
05:27What?
05:28First of all, where do you get these smell profiles?
05:32I don't even know what the proper thing to say.
05:34Well, I would tell you this.
05:35My husband, thank you, my husband
05:38actually is the formulator.
05:40So he's formulated this.
05:41Erica Fubby.
05:43Yes, he couldn't be here today.
05:44But he formulates the products.
05:49And so if nothing else, we just was like, we have to.
05:52If we're going to be on the market, we're going to do this.
05:55We want our men to smell amazing.
05:57We want them to want to groom.
05:59We want the ladies to love it enough that they
06:01will buy it for the men.
06:03So yes, I mean, everything we have
06:08has its own fragrant, very personal.
06:12So we did open up an avenue.
06:15And we started with the Signature Beer Gloss.
06:18We now offer two additional fragrances.
06:21So we have one called the Caribbean Woodsman.
06:24And now we have one that's called the Gentleman.
06:27So these are amazing as well.
06:30The Gentleman.
06:32All right, so the last thing I have here
06:34is Waterless Foam Beard Shampoo.
06:38OK, so waterless.
06:40Hold on.
06:41You've got to talk us through this right now.
06:43So this is like dry shampoo for the beard?
06:45Well, I really like to say dry shampoo because this stuff
06:49that's out there on the market is literally like a dry shampoo.
06:52But for people to relate to it, yes.
06:55But this is the thing.
06:57This is one of my favorites.
06:58Why?
06:59It took us forever to formulate it.
07:02It was the longest it took us to make this, right?
07:05Hair and beard.
07:07Yes.
07:08Easy, convenient.
07:09It's like luxury in a bottle, y'all.
07:11You take it to the gym.
07:12You take it on vacation.
07:14And I started using it, to be honest.
07:16I love it because I have locs.
07:19And I also have an issue with pollen
07:22during the spring and summer, my worst months of the season
07:25for me.
07:26And I constantly have to wash my hair.
07:28So I just pump down.
07:30I just put it in.
07:32It's a foam base.
07:33It comes out.
07:34You use, you know, you rub it through really well.
07:37But you use a hot towel or a warm washcloth.
07:40And you just really relaxes the scalp.
07:43It cleans everything without stripping your natural oils.
07:46So that's the difference.
07:47We want to keep the oils there for hydration
07:50because a lot of us suffer from our roots are dehydrated.
07:54They don't stay hydrated.
07:55And that's very important with our formulas.
07:57We wanted to make products that will
07:59help our hair textures grow and stay healthy.
08:03So it's, you smell that too, you might fall out your chair.
08:07I don't know what to say.
08:09Just try it.
08:10You're more show, Tia.
08:12Hold on, I'm trying.
08:15Don't give it a whirl.
08:16This is so cool.
08:20That is just, and they're so distinctly different.
08:24This one here, it smells very, very clean.
08:29It's almost how you want your newborn baby to smell.
08:33Yes, yes.
08:34So that one was made with some lavender.
08:37And we have some chamomile in there as well.
08:40I love it.
08:41And I love that you mentioned travel
08:43because some people might think this is a small thing.
08:46But as I was opening and going through your products,
08:49I love how you have kind of like childproofed
08:53but then and like luggage proof.
08:55Like this little work thing on here, I can't go down.
08:59Yes, yes, absolutely.
09:00I'd lift that up.
09:01This is so great.
09:02I love this little helmet thing.
09:07This is like, you guys, you design things
09:11with such purpose and intentionality.
09:13There's no detail that is too small.
09:16And even just that, so to make sure
09:18that you don't lose product when you're traveling
09:21and the bottles fall apart.
09:23It happens so often.
09:24You get annoyed.
09:25And you guys thought of everything.
09:28So thank you.
09:30We are most definitely trying.
09:33So is there anything else that people can find at your site?
09:37Or are these the main?
09:38I know you said you have some new scents as well.
09:41Yes, some fragrances we've done, yes.
09:44So there will be two additional of the fragrances
09:47that we released for the Signature Beer Gloss.
09:50And we also have, yes, so that you
09:52can find in the Caribbean Woodsman and the Gentleman.
09:55So good.
09:56It's all good, y'all.
09:58It's amazing.
10:00Yes, you can.
10:01Whatever you decide to buy, you cannot.
10:04Also, we do have Essentials.
10:06So we're big on that.
10:08We're big on how they groom their beards and with what.
10:12So for instance, you'll find on the site
10:14we have bamboo picks for the beards.
10:18Bamboo is amazing.
10:20I tell men, throw away the plastic.
10:23Throw away those metal combs.
10:26They're harsh on your follicles.
10:28Wait, don't tell men that.
10:29Tell me, because I'm definitely a metal and plastic child.
10:33So you're telling me bamboo?
10:35Bamboo, you can find them pretty much anywhere.
10:39But they soothe the scalp.
10:41They're very soothing as you're picking
10:44through your hair, your beard.
10:46Less shedding, less tugging.
10:50And then they're very easy to clean.
10:52And they're antibacterial, the wood itself.
10:54So it's just great for the skin.
10:57Yes.
10:58You guys are legit scientists.
11:00You're always putting us on at Shop Essence Live.
11:03The knowledge, who knew?
11:05I definitely did not.
11:06So I'm definitely going on to your website
11:08to look at these bearded, to look at the bamboo combs
11:12and picks.
11:13That's really dope.
11:15And we have boarhead brushes.
11:17The boarhead bristles are a go-to as well.
11:20Very healthy for the beard.
11:21Great for circulation.
11:24So those are available as well.
11:25So we are coming out with more.
11:27Like I said, the ladies are starting to tap in and take
11:31this beard gloss.
11:32And I'm like, wait, this is for the men.
11:33So now we're excited about expanding into that market.
11:39You know what's so funny, too?
11:40It's like, I don't want to skip over beyond.
11:43Because as you're even going through it
11:45and saying you can use it on your edges,
11:47ladies are taking it over.
11:48Can you talk a little bit about it?
11:50Because I have a 16-year-old son.
11:51He ain't got a beard yet.
11:52He just shaved for the first time the other day.
11:54But I do want to make sure that the ingredients and things
11:58that he's putting in his hair and even that,
12:02we're taking care of it.
12:03And with the bamboo picks, because I definitely
12:06gave him plastic picks.
12:07So we're going to change that.
12:10What are some other uses that, because you're
12:12saying ladies have been taking over,
12:13what are some other uses that they've
12:15been using your products for besides beards
12:17to emphasize on the beyond?
12:19Yes, heavy on the beyond.
12:21That's why we chose the name.
12:22Because we knew we would go far.
12:24We didn't want to limit ourselves in the industry
12:28with the products.
12:29But yes, women are using the beard gloss, for example,
12:32an all-in-one.
12:33Great for the scalp.
12:35They use them for their hair.
12:36They're using it for their hands.
12:37I have men buying it for their wives for their feet,
12:39just for moisturizer.
12:41So it's really good.
12:44Honey, you put it on your feet, put the socks on.
12:47And your skin is just.
12:48It's a perfect spa.
12:50And it is.
12:52I mean, the fragrant alone is just amazing.
12:55You'll never get old.
12:57So I went from giving it to my best friend to my son,
12:59and now I'm keeping it for myself.
13:00OK, absolutely.
13:02Because this is like, yeah, the product is just so great.
13:07And all of the products, like the growth serum.
13:10I've had women say my edges.
13:13I ain't going to lie, but I had to use this,
13:16because I fried my edges off.
13:19Listen, who cannot relate?
13:21Like, I was trying on one of my mama's lace fronts,
13:24and it still had glue on it.
13:25And I ripped it off.
13:26And then it took me years to grow back my.
13:28We all have some kind of story with our edges.
13:31It's such a delicate area.
13:33But yeah, it's a task to nurse them back to health, for sure.
13:37Yes, and I use it.
13:39And I used it.
13:39And that was probably when he first started.
13:41And he formulated.
13:42And I said, this is going to be the real test,
13:43because I'm going to use it on my edges that I burnt off.
13:46And it's amazing.
13:48So I just love it.
13:49And a lot of the guys love using this, the growth serum,
13:53and the product, the beard gloss, together.
13:56We call it the founder's duo.
13:58My husband used it every day, consistently.
14:02It keeps his beard.
14:03And he has a beautiful beard.
14:05And it didn't always look like that.
14:06But now his beard is gorgeous.
14:08However, he puts the time and dedication.
14:11He does not play.
14:12We will be late.
14:13We will be late.
14:15Because Malcolm has to do his beard.
14:17My beard is not ready.
14:18I love that.
14:20Shout out to Malcolm.
14:21I love that.
14:22So before I let you go, you are a part of the New Voices
14:25family, which we do this show in partnership with.
14:27If you can talk a little bit about what
14:29that experience has been like for you
14:31and some of the benefits.
14:33Absolutely.
14:35My experience has just been, I just
14:37feel like it's just a life changing part of my life.
14:43One, I didn't even realize I would be a part of this.
14:46I just happened to apply.
14:48And I got the email and said, OK.
14:51I said, oh God, what did I sign up for?
14:53But it has been so powerful.
14:56It has been inspiring.
14:58It's opened up doors for us, not only as a business,
15:01but for myself.
15:03Just learning and just never learning,
15:07but learning with others.
15:09I never had a sense of community before.
15:13And especially when you're walking into business
15:15and you're Black owned.
15:17And you feel alone.
15:18So this has been something that has really hit home for me,
15:23what I've been looking for, what I've been longing for.
15:25And it's starting to really help me to put myself out there
15:31in areas that I wouldn't normally do this.
15:35But it's just really great to know
15:38that they're giving us these platforms, the opportunity.
15:41What you do with it is what you do with it.
15:43But I intend to get the most of whatever I can get.
15:48Everyone has just been so patient.
15:53Their understanding.
15:54The coaches are amazing.
15:57The ladies that I'm meeting.
15:58Everyone, it's just been a thrill.
16:00I'm just so excited.
16:01But it's like we're almost there to the finish line.
16:04I don't really want it to end because I'm like, I need y'all.
16:07So this has been really grateful, humbling,
16:13and just a blessed opportunity.
16:15Just very, very blessed to be here.
16:17Love, love, love that.
16:18Well, I'm so glad that you were able to join us today.
16:22So everybody at home, make sure you go to her website.
16:24Check out these products.
16:25Whether you're buying for a gift for somebody
16:28or buying for yourself, there's so many uses.
16:30Especially if you have a lot of people in your house like me.
16:33There's different uses for everybody.
16:35But really, really, I'm going to be smelling my hands all day.
16:38All day.
16:39Because I'm obsessed with the scent.
16:43But thank you.
16:44And thank you so much for the thought and intentionality
16:47that you and your husband have put into this incredible brand.
16:50You guys, make sure that you go and support and check
16:54these products out.
16:55They are just top of the line.
16:57So Tia, thank you so much for joining us.
17:00Thank you for having us.
17:01Thank you so much.