"Planned in secrecy, shot on film, shared using pen drives." Meet the man who conceptualised Ranveer Singh's most famous photoshoot. 📸👀💡
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00:00Hi guys, I'm sure you've seen these pictures already.
00:03So here's the story behind it.
00:13You see a big celebrity in a way they have never been seen before.
00:16He's a very strong person in his craft.
00:27At the same time, he does make this outlandish choices with his fashion and style.
00:31So to have someone like him bear everything, strip down all of those bells and whistles.
01:17He created this crazy playlist to play on the set.
01:22He was playing it loud with his own speakers and he was talking to everyone.
01:26And I think he could see we were a little nervous.
01:28So he was just making everything really easy for all of us to just be in our own element.
01:32He just performed on his own.
01:47His eyes were constantly at the camera.
01:49You see his face and it's taking away everything from that photo.
01:52Though the photo has so much more.
01:54He's like, come on, let's do this. Let's try this.
01:56And we just shot nonstop.
02:02He needs to interact with the camera and know the human being.
02:05And he is not someone who needs directions after he's set up in the zone.
02:22So we were never sending emails and sending these images on the Internet.
02:26It was always like with a pen drive, very secretly taken to a printing lab, developing lab.
02:31And then you delete everything from there and take it back.
02:34Something like this can really go wrong.
02:36So we were really, really careful.
02:38I knew it's going to be a big deal, but I didn't know it's going to be like a national news.
02:59When you see this picture with that interview, you really see him.
03:07He's not trying to be someone else on the camera.
03:09He's not trying to be a character.
03:11It just makes you that comfortable with nudity and seeing a superstar of yours in that, you know, like that.