How did India’s most successful podcaster get his start? Ranveer Allahbadia sat down with Brut to talk about his engineering days and shifting from fitness coaching to content creation. #SmartMoves #Smartwater
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00:00At 22, I switched from fitness training to content creation
00:03and today I run one of India's most successful podcasts.
00:11We've never seen this side of the podcast.
00:14Wow, this is some equipment.
00:15Yeah, now it feels very normal.
00:18It feels like it's a part of the room.
00:19But it is overwhelming when you think about it.
00:22How's your day going?
00:23Good, dude.
00:23Just figuring out who the guest is today.
00:27Because if you're releasing three podcasts a week,
00:29you get very little time to yourself, honestly.
00:32But I'm used to that now and I enjoy the
00:36fame, honestly, dude. It's nice.
00:38You started with YouTube at a time when it wasn't really that popular.
00:41What was your mantra back when you started?
00:44And what's been the mantra till now?
00:46The mantra has always been to use social media to build businesses.
00:50Like that's why I began social media as well.
00:53I was trying to launch a business and someone said that to market it,
00:55you should use social media.
00:56And the deeper I got into social media,
00:58the more I realized that this is like a business in itself.
01:01And it's true.
01:02Like it can be used to build bigger and better businesses.
01:05And even till today, that's all we're trying to do.
01:07You were doing engineering.
01:08You come from a family of doctors.
01:10How did you decide to take such an unconventional approach in life?
01:13I just enjoyed the attention, bro.
01:14The thing is, I love science.
01:16I loved engineering as well in retrospect.
01:19But I knew I was built for something
01:21which is like probably in front of camera.
01:23I just really enjoy this job.
01:25Like I feel like a kid every single day that I'm at work.
01:27I also feel this career in general is unconventional
01:29because it's not been there before.
01:32I think when you're having a lot of fun doing a particular job
01:36and you somewhere have that business acumen to know
01:38that this is going to bring you money in the future,
01:39you're alright.
01:40If you could remember one turning point in your journey,
01:43what would that be?
01:44So to pay the bills in year one,
01:46I used to be a fitness trainer.
01:48Paid for my camera, my early salaries through the money I made through coaching.
01:53And one of my early clients was Tanmay.
01:54And I'd helped him lose weight back then.
01:57He had explained to me about what influencer marketing is.
02:01He didn't use the word but he said that if you grow content,
02:05channels like this, eventually you can monetize it.
02:07And people pay a lot of money.
02:10They'll pay 1 lakh for like an Instagram video.
02:12And it's a lot more now obviously.
02:14But 1 lakh for an Instagram video seemed like so much at that point.
02:19You know, it was more than what I was making in a month of training.
02:22So I thought if I really double down on this,
02:24there's something in it.
02:25So I'd definitely say talking to Tanmay and learning from him in 2015
02:30was very important for 2016 to 2023.
02:33Let's talk about the Ranveer Show.
02:35You host India's most successful podcast.
02:38What do you think is that one superpower that you have
02:40through which you've been able to captivate the hearts of millions of listeners?
02:44The honest, raw truth is that we get great guests.
02:46And people think that those guests just come our way.
02:49But there's years of work that go on behind the scenes to land a guest.
02:52At this point, it is definitely the art of conversation.
02:55And it is an art. It's a skill you can keep improving with time.
02:58But if you had to give an advice to, let's say, an interviewer?
03:00Talk to the human, not the personality.
03:03Also, the most key advice is have fun during creating that content.
03:06Because if you're not having fun, the audience won't.
03:08If you're feeling tense, the audience will also feel tense.
03:11So whatever you're feeling during the content,
03:13that's how the audience is going to perceive it.
03:16So try doing a little **** once in a while.
03:18Like that's the only real advice I feel.
03:21What are your plans for the future?
03:23How do you see Beer Biceps going in the next 10 years?
03:26In the next 2 or 3 years, my entire focus is on Level, a meditation app.
03:30I feel that in the long term, every infotainment content creator
03:34has to create some businesses according to me.
03:37And going forward, I'd like to probably create one more business.
03:41It would be great if I had the capability of creating a social media platform myself.
03:45Because I think I've understood social media at this point, you know.
03:48And it's very mathematical after a point.
03:50That's the actual dream.
03:51I might stop the podcast at some point.
03:53If you're a creative professional, you need to know when to take a step back as well.
03:56You're a creative individual, you're doing something in tech.
03:59How do you manage to multitask your time?
04:01And how do you give your 100% to each one of them?
04:04The trade-off is I don't get too much family time and time for my personal life.
04:08Which is alright at this stage.
04:10And I'm kind of preparing myself for a family life in the future.
04:14By understanding that I'm single now and I have time now
04:16and I'll work really hard right now
04:18and set up a good family life for myself and my family later on.