Apple's Pro Max iPhones are the best-selling models of 2024, leading a major shift in consumer preference for larger devices. While base models account for 42% of overall sales, the Pro Max alone captures a 26% share, proving Apple's jumbo phone strategy is a hit. Learn how these larger iPhones are driving profits and shaping the future lineup, including the rumored iPhone 17 Air.
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Location: London
WooGlobe Ref : WGA916501
For licensing and to use this video, please email licensing@wooglobe.com
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00:00Apple's iPhone lineup is making waves in 2024. Did you know the base model iPhones
00:05account for 42% of all iPhone sales this year? Impressive, right? But there's more to the story.
00:12While the base models sell across multiple generations individually,
00:16the Pro Max is the king of sales, dominating with a 26% share.
00:20That's followed by the Pro at 19%, and the Plus model at 13%.
00:25And here's the big takeaway. Consumers love larger screens.
00:31When Apple launched the first Plus-sized iPhone in 2014, many doubted it. But today,
00:37the Pro Max and Plus models together make up a massive 39% of sales. Clearly, big phones are
00:44here to stay. Not only are these jumbo models popular, but they're also driving up Apple's
00:50profits. These bigger devices pack higher price tags, boosting Apple's average selling price and
00:56gross margins. So, what's next for Apple? Rumors are swirling about the iPhone 17 Air, which could
01:03shake things up with a slimmer profile. Will it fit into Apple's winning strategy?
01:08What do you think about Apple's sales and their jumbo phone success?