iPhone 16 iPhone and iPhone 16 Pro -Apple - A Guided Tour - Find a new iPhone 16 that’s right for you alongside comedian Sheng Wang, and see some of the most exciting new features, like Apple Intelligence, in action.
We’ll cover the big news about iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max — getting a closer look at the new sizes, colors, and everything that makes this the most impressive iPhone lineup ever.
00:00 - Introduction
02:10 - Design
03:03 - Apple Intelligence
04:46 - Performance
05:56 - Camera
07:29 - Pro Video
08:52 - Trade In
We’ll cover the big news about iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max — getting a closer look at the new sizes, colors, and everything that makes this the most impressive iPhone lineup ever.
00:00 - Introduction
02:10 - Design
03:03 - Apple Intelligence
04:46 - Performance
05:56 - Camera
07:29 - Pro Video
08:52 - Trade In
Category
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TVTranscript
00:00As you may have heard, this year there are four incredible new iPhones, and they're all
00:09built for Apple Intelligence.
00:11iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.
00:16These new iPhone 16 models have been redesigned, inside and out, from the colorful iPhone 16
00:21and iPhone 16 Plus to the titanium iPhone 16 Pro and iPhone 16 Pro Max.
00:25I'm going to explain the differences between them.
00:27iPhone 16 and iPhone 16 Plus feature a new rear camera design and come in white, black,
00:33teal, pink, and ultramarine.
00:35iPhone 16 Pro and iPhone 16 Pro Max are made with titanium and come in four finishes.
00:40White titanium, natural titanium, black titanium, and the new desert titanium.
00:45The entire iPhone 16 lineup was built for Apple Intelligence, and it's integrated throughout
00:50the iPhone experience with privacy at the core.
00:54iPhone 16 and iPhone 16 Plus also feature a new camera control, a 48-megapixel Fusion
00:58camera with 2x telephoto, and a new 12-megapixel ultrawide camera with macro.
01:04They come with the latest generation photographic styles, spatial photo and video, and new sound
01:08editing tools with audio mix, all powered by the new custom A18 chip, and they now feature
01:14Action Button, the latest ceramic shield, and a big boost in battery life.
01:19iPhone 16 Pro and iPhone 16 Pro Max take things even further with our largest Pro displays
01:24and thinnest borders yet at 6.3 and 6.9 inches.
01:27They run on the powerful new A18 Pro chip and give you the best battery life ever on
01:32iPhone 16 Pro Max.
01:33Plus, they have a new 48-megapixel Fusion camera with 4K 120 Dolby Vision for dramatic
01:38slow-mo, a 5x telephoto camera now on both models, a new 48-megapixel ultrawide camera,
01:43and four new studio-quality microphones.
01:46I'm going to help you decide which one is right for you.
01:49I like to let the iPhones pick me, takes the pressure off.
01:52Are you Sheng Wang, the comedian?
01:54Yes, and I'm also Sheng Wang, the shopper who has a hard time making decisions.
01:59No worries, I've got your back.
02:01And when you're ready to discover more, you can always go online or to an Apple Store
02:04where our teams are here to help.
02:06I'm ready to discover more right now.
02:08Great idea.
02:09Let's get started.
02:10These new iPhones have been redesigned, from the addition of Action Button on the iPhone
02:1316 and iPhone 16 Plus, to our largest Pro displays yet on iPhone 16 Pro and iPhone 16
02:19Pro Max.
02:20Yeah, I'll be the judge of that.
02:22Oh, that's big.
02:24Oh, and this is really exciting.
02:26Every iPhone 16 comes with camera control, giving you a new way to interact with your
02:30camera, so it's easier to take photos and adjust your controls.
02:33Every iPhone 16 has been updated internally to give you better performance across the
02:36board, and to make it easier to repair.
02:38I can't fix phones, but I'm glad someone's job just got more chill.
02:42You know, with features like water resistance and the latest ceramic shield, you can trust
02:46that it's durable.
02:47That's good, but I don't want to be driving my phone like that.
02:54Hey, it happens to everyone.
02:56That's why there's Ceramic Shield.
02:58That bench came out of nowhere, though.
02:59Yeah, you were actually super brave right there.
03:01Every iPhone 16 model comes with Apple Intelligence built in.
03:04This new Personal Intelligence is designed with privacy at its core, meaning your iPhone
03:08is aware of your personal data without collecting your personal data.
03:12I wish my intelligence came built in.
03:14I had to study the old school way.
03:15With Apple Intelligence, iPhone 16 and iPhone 16 Pro are helpful when it comes to things
03:20like writing, expressing yourself visually, and getting everyday things done with Siri.
03:24Oh, I do everyday things, like, all the time, man.
03:27With Apple Intelligence, you get writing tools that help you summarize, rewrite, and proofread.
03:31Plus, they can help you change your tone to sound more professional, concise, or friendly.
03:36Okay, but I don't want those things trying to do all my writing for me.
03:39All the writing is still up to you, but now it quickly corrects spelling, grammar, and
03:43finishes incomplete sentences.
03:45Good, because my words are like my children.
03:48My misspelled, grammatically incorrect children.
03:50No judgment.
03:52Apple Intelligence also helps you express yourself in other ways, by creating and sending
03:55your own custom Genmoji and messages.
03:57Even if I wanted to make a robot wearing a pink bowler hat with a donut?
04:04How about this?
04:05Ooh!
04:06Plus, Siri will understand your personal context, working across apps to help you get more done,
04:10like finding information in your photos.
04:12Siri, find my glasses prescription.
04:14Nailed it.
04:15Oh, this is cool.
04:17Siri also has richer language understanding, meaning you can speak to it more naturally,
04:20and it will know what you're talking about.
04:22Siri, can you find that podcast?
04:25I mean, that song Brian sent me?
04:28Apple Intelligence also extends notifications with new Priority Notifications, meaning your
04:33iPhone will surface what's most important, and summarize it to help you see key details
04:37more quickly.
04:38Oh, snap.
04:39Hey, Vaughn, I got some important business to attend to.
04:42We gotta go.
04:43But I made it.
04:44These locks need some loving.
04:46All the amazing features of iPhone 16 and iPhone 16 Pro wouldn't be possible without
04:51advancements in chip design.
04:53A18 and A18 Pro are two new custom-designed chips that make everything about your iPhone
04:58faster and smoother.
05:00iPhone 16 and iPhone 16 Plus come with a new Neural Engine and improve CPU and GPU performance.
05:06And that's how a legend does it.
05:09The new A18 chip is a two-generation leap from last year's A16 Bionic, and you can
05:13see and feel the difference.
05:15Hey, all that chip talk, you're making me hungry.
05:18And iPhone 16 Pro and iPhone 16 Pro Max run on the A18 Pro, which takes performance on
05:22iPhone to the next level.
05:24A18 Pro gives you speed and efficiency gains across the board.
05:28It handles new camera features, demanding apps, multitasking, and it even makes graphic
05:33intense mobile games look great with two times faster ray tracing.
05:38Wait, who is Ray?
05:40Ray tracing.
05:41It's a huge deal for rendering graphics and making gameplay look realistic and beautiful.
05:45Oh, well, you tell Mr. Tracing I'm a fan of his work.
05:48What's inside your phone makes a big difference.
05:50And with iPhone 16 and iPhone 16 Pro, you'll feel that difference.
05:55Perfect.
05:56Let me show you some of the camera features on iPhone 16 and iPhone 16 Pro.
06:00Man, I'm all about nature photos.
06:02I'm like a plant paparazzi.
06:04Oh, they got begonias.
06:06Camera control responds to your finger pressure with haptic feedback as you navigate through
06:09your camera settings.
06:10A click launches your camera instantly, while a light double press launches an all-new clean
06:14preview UI where you can slide to switch between adjustable controls like depth of field, zoom,
06:19and cameras.
06:21Thanks for the oxygen, y'all.
06:23iPhone 16 and iPhone 16 Plus have a versatile main camera that lets you take 48-megapixel
06:28photos with great resolution.
06:30And it comes with a 2X optical-quality telephoto for added flexibility.
06:34And there's a new 12-megapixel ultrawide camera with macro.
06:37Now, all Pro models have the same seriously powerful cameras.
06:40What's up, butterfly?
06:41I see you.
06:42A new 48-megapixel ultrawide camera, a 48-megapixel fusion camera, and a 5X telephoto.
06:47Hey, man, check this out.
06:49It looks great.
06:50Yeah, I guess I'm just a naturally gifted photographer.
06:52With an iPhone 16 Pro?
06:54Yep, just a naturally gifted photographer.
06:57iPhone 16 and iPhone 16 Pro also come with the latest generation of photographic styles,
07:02allowing you a new level of customization when it comes to setting the tones and overall
07:06vibe of your photos with multiple new looks.
07:14Oh, look, I'm sharp.
07:16The entire iPhone 16 lineup comes with powerful new features and camera control, giving you
07:21more creative flexibility over your photos.
07:23But photos are just the beginning.
07:25Ooh, are we doing video next?
07:27You read my mind.
07:30This year, Pro Video is stepping its game up.
07:33Yeah? Is that pro enough to keep up with me?
07:37I'm open, I'm open!
07:39Count it!
07:41iPhone 16 Pro and iPhone 16 Pro Max have a new 48-megapixel main camera
07:46with a second-generation quad-pixel sensor that enables 4K 120 and Dolby Vision,
07:51giving you even more creative flexibility and incredible slow motion.
07:55It adds a stunning cinematic quality to your films, no matter how awkward or ungraceful your subject.
08:00I know you're not talking about me!
08:02iPhone 16 Pro can process more video data more quickly than ever before,
08:06thanks to A18 Pro and the new Image Signal Processor that's two times faster than iPhone 15 Pro.
08:12This all comes together to unlock beautiful slo-mo effects.
08:23And now, you can change your frame rate after the fact.
08:26Hey, that's my move, dally-oops!
08:29You're really good at filming.
08:30I get plenty of practice.
08:32And check this out.
08:33All new iPhones come with Audio Mix, which lets you remove background noise in your videos
08:37and focus on voice using the intensity slider.
08:39Basically making it sound like you're recording in a sound booth.
08:43Damn it!
08:44Wow, that's really clear.
08:46But you're gonna delete that though, right?
08:50Hey, you gotta delete that, come on!
08:51It's easy to upgrade or switch to iPhone.
08:54Trading can be done with us in-store or online right from your phone
08:58with options for in-store pickup or fast delivery.
09:00And if you'd like to visit us at an Apple Store, you can get a closer look at the iPhone 16 lineup
09:05and we'll help you figure out the best option whether you're financing or trading in your old phone
09:08for credit towards your new one.
09:09I can trade in my old iPhone?
09:11Alright, old buddy.
09:12I'm gonna miss all the selfies we took together.
09:15Once you have your new iPhone, we'll even help you set it up.
09:18And you can enjoy extra peace of mind when you add AppleCare+.
09:22That's the exciting news about iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.
09:28With their huge design updates, massive leaps in performance, and powerful new camera features,
09:32there's sure to be an iPhone that's right for you.
09:34Thanks for watching.
09:35Thank you for helping me find the right iPhone.
09:37Now I get to teach you everything I know.
09:39It'll be fast.