iPhone 15 & iPhone 15 Pro - A Guided Tour

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iPhone 15 & iPhone 15 Pro - A Guided Tour - Find a new iPhone 15 that’s right for you. We’re going to go over the exciting news that makes this the most impressive iPhone lineup ever. We’ll explore iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, and take an in-depth look at some of their amazing new features, sizes, and colors.

00:00 - Introduction
00:11 - Four new iPhone models
01:59 - Titanium design
02:25 - Action button
02:45 - Color-infused glass design
02:56 - Dynamic Island
03:33 - A16 Bionic chip on iPhone 15
03:52 - A17 Pro chip on iPhone 15 Pro
04:26 - Next-gen portraits
05:08 - 5x Telephoto camera on iPhone 15 Pro Max
06:05 - Video features
06:34 - USB-C with USB 3
07:38 - Trade-In
Transcript
00:00 [MUSIC]
00:05 Hi, I'm Vaughn, and I'm here at the Apple Store to tell you all about the new iPhone 15.
00:11 This year, there are four amazing new iPhones.
00:14 iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
00:20 After you learn about the new iPhones, it will help you decide which is the right one for you.
00:24 iPhone 15 Pro and iPhone 15 Pro Max feature a first for iPhone.
00:28 They're made with aerospace-grade titanium.
00:31 And iPhone 15 and iPhone 15 Plus feature a durable aluminum design with color-infused glass.
00:37 I'm going to explain the differences between them.
00:40 iPhone 15 and iPhone 15 Plus come in five colors.
00:44 And iPhone 15 Pro and iPhone 15 Pro Max come in four colors.
00:49 All of these new iPhones have some incredible features.
00:53 iPhone 15 and iPhone 15 Plus come with a color-infused glass design, dynamic island, and amazing camera features,
01:01 like a 48-megapixel main camera with 2x telephoto and the next generation of portraits, all powered by the A16 Bionic chip.
01:08 They also feature all-day battery life, ceramic shield, water resistance, and a USB-C connector.
01:14 And iPhone 15 Pro and iPhone 15 Pro Max go even further with innovations like a titanium design, a customizable action button,
01:22 the new A17 Pro chip, our most advanced pro camera system yet with 7 Pro lenses, a 48-megapixel pro main camera,
01:29 a 3x telephoto camera on iPhone 15 Pro, a 5x telephoto camera on iPhone 15 Pro Max,
01:34 new video formats like 4K60 ProRes, and a USB-C connector with USB 3 speed.
01:40 When you're ready to discover more, you can always go online or to an Apple store where it's easy to buy and set up a new device.
01:46 I like these colors myself.
01:49 We've got a lot to cover. Let's head this way.
01:52 See you later.
01:55 Has that door always been there?
01:58 For the first time ever, iPhone 15 Pro and iPhone 15 Pro Max are made with aerospace-grade titanium.
02:06 Did you say titanium? What an incredible material. It's light, strong, and crucial for space exploration.
02:13 Mind if I…
02:15 Titanium makes these our lightest Pro models yet.
02:18 They've also been redesigned with consort edges, so it feels amazing in your hand.
02:22 Oh wow, that's light.
02:24 Oh, and check this out. The new action button.
02:28 It adds a whole new layer of customization just for the Pro models.
02:32 Don't worry, it can still silence your phone, but now you can assign it new functions or customize it to do almost anything you want,
02:39 like launch camera, turn on flashlight, or record a voice memo.
02:44 The design updates don't stop at Pro.
02:47 iPhone 15 and 15 Plus feature a durable, color-infused glass, a textured matte finish, and contoured edges.
02:55 iPhone 15 also features Dynamic Island, so you can easily see your alerts and activities like sports scores, flight info, and maps.
03:03 You can even control your music, all in one place.
03:06 Hi.
03:11 We made contact!
03:13 I can't believe it!
03:15 Wow, they sure love Dynamic Island.
03:17 So whether you're loving the color-infused glass of iPhone 15 or the stunning titanium of iPhone 15 Pro, you're getting an innovative design.
03:25 And with features like Dynamic Island and action button, they're even more intuitive and versatile.
03:31 These new iPhones are seriously powerful.
03:38 iPhone 15 and iPhone 15 Plus are powered by the A16 Bionic chip.
03:42 This means you get serious performance across all kinds of apps and features, plus all-day battery life.
03:47 That's enough battery to finish the season. Can't wait for the finale.
03:51 And this year, iPhone 15 Pro is powered by the game-changing A17 Pro chip.
03:56 A17 Pro is capable of pro-level graphics and ray tracing, so you'll enjoy more realistic and immersive experiences from advanced mobile games.
04:04 In other words, it looks amazing.
04:08 So true.
04:10 With the A16 Bionic, the new A17 Pro, and incredible graphics, these are the most powerful, efficient iPhones yet.
04:18 They aren't only going to massively improve the way you watch and play, they also enable exciting new camera features.
04:29 iPhone 15 and iPhone 15 Plus now have a 48-megapixel camera with an optical-quality 2X telephoto.
04:36 And with the ultra-wide camera, now you have three zoom levels.
04:39 This new camera system lets you take super-high-resolution photos, giving you impressive image quality.
04:45 Plus, photos have a practical file size that's great for storing and sharing, so it's perfect for your daily life.
04:51 You can turn a picture into a portrait, even if you didn't shoot it in portrait mode.
04:55 Just select your photo, tap edit, tap portrait, adjust the depth of field, and voila.
05:03 You can even change the focus to a new subject after you've taken the photo.
05:06 The new Pro camera system offers even more versatility, allowing you to shoot in additional focal lengths.
05:12 And iPhone 15 Pro Max has something completely new, a powerful 5X telephoto camera.
05:18 So you can shoot from ultra-wide to extremely tight.
05:23 All thanks to the longest focal length ever on an iPhone.
05:27 It's a bit like having seven professional lenses in your pocket.
05:31 Exactly.
05:33 And the front-facing camera features huge improvements to night mode and portrait photos.
05:39 Hold on, I've got to take advantage of a set like this.
05:43 Looking good.
05:49 The new camera systems on iPhone 15 and iPhone 15 Pro offer incredible photos, stunning portraits, and powerful zoom.
05:56 So if you're looking for the best iPhone cameras yet, there's never been a better time to upgrade.
06:01 And photography is just the beginning.
06:04 Every new iPhone can help you capture fantastic videos.
06:11 iPhone 15 and iPhone 15 Plus can shoot video with a 2X telephoto and come with great features like Action Mode and Cinematic Mode.
06:18 Hey!
06:19 iPhone 15 Pro and 15 Pro Max come with those features, plus professional-grade filmmaking tools that bring your projects to life.
06:26 Whether you're shooting a video of your kid's football game or a feature film.
06:30 Perfect timing, we're ready to roll.
06:33 All new iPhones have a USB-C connector, and the Pro models take USB-C to the next level, supporting USB 3 speed for up to 20 times faster transfers.
06:41 Now, you can shoot in ProRes 4K at 60 frames per second while recording directly to an external drive.
06:47 Quiet on the set!
06:49 Let's roll.
06:50 Rolling.
06:52 Action!
06:53 Cut!
06:58 Nice work.
07:00 iPhone 15 Pro supports Hollywood-standard Pro formats, massively improving the workflow between shooting and post-production.
07:08 By coloring, editing, and adding VFX to your footage.
07:12 Loving how this turned out. What other movies have you shot?
07:15 Do videos of my cat count?
07:17 Oh, Cinema Verite, very cool.
07:20 So if you're looking for the most powerful filmmaking iPhone ever, or the most cinematic videos of your cat, iPhone 15 Pro might be the one for you.
07:27 Alright, I'm in. Where can I upgrade?
07:29 You know, I've got just the place. Right this way.
07:33 Hey.
07:37 It's easy to upgrade or switch to iPhone.
07:40 You can trade in online right from your phone, with options for in-store pickup or fast, free delivery.
07:45 If you'd like to visit us at an Apple Store, you can trade in your current device, iPhone or otherwise, and can get credit toward a new iPhone.
07:52 We'll even help set it up and connect it to your carrier.
07:55 Plus, you can get extra peace of mind when you add AppleCare+.
08:01 So, that's the exciting news about iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
08:09 With their stunning new designs, powerful performance, and incredible camera updates, they're sure to be an iPhone that's perfect for you.
08:15 Thanks for watching.
08:17 [closing music]
08:22 [silence]