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SportsTranscript
00:00All right, now on my social media feed, I am seeing a ton of BetMGM ads and some push
00:09to get me and other people online to bet on sports via their app.
00:14I know that you had a chance to speak to the CEO of BetMGM, and how is social media advertising
00:21compelling in terms of what they're trying to accomplish?
00:26Yeah, this is a really pivotal NFL season for a lot of sports betting apps, and especially
00:30for BetMGM, which has essentially done a pretty good job as you compare it to the rest of
00:36the market, but hasn't been able to get into that space that DraftKings and Fandle occupy,
00:41where they have about 75% of the market.
00:44So yeah, I caught up with the CEO, Adam Greenblatt, who talked about those partnerships with X
00:49and with the Associated Press, where they're really trying to be more kind of in the front
00:54and center of where the sports betting conversations are happening this NFL season, while leaning
00:59on a lot of technology advancements they've been able to make.
01:03So last year, it was kind of everyone wanted to show profitability, and now they're kind
01:07of trying to show how do we be more efficient, and how do we get to users, and how do we
01:11capture users in another spot?
01:13So the product seems to be in the best shape it's been yet.
01:16You have the enhanced same-game parlays, you have major upgrades in terms of player markets,
01:21in terms of live betting capabilities.
01:24And using those partnerships with X and the Associated Press, they're essentially trying
01:28to take these product enhancements and bring them to the front of the light, as opposed
01:32to having Jamie Foxx talk about sign-up offers on NFL commercials and everything like that.
01:37So it's been interesting to see and hear him talk about his vision and what he's learned
01:42has kind of changed as everything has developed.
01:45So they're really focused on growing the place that they're at now, as opposed to this big
01:50shotgun approach they had very early on, and trying to get that MGM to differentiate
01:56itself and get a foothold right there with the top operators.
01:59So it's been good so far, he says, we'll have to see how the rest of the season plays out.