• 2 days ago
The job cuts, which will account for around 14% of the company's total European workforce, are expected to happen by the end of 2027.
Transcript
00:00Ford says it will reduce its workforce by 4,000 in Europe and the UK by the end of 2027.
00:10The car manufacturers cited headwinds from the economy, pressure from increased competition
00:15and weaker-than-expected sales of electric cars.
00:19In Europe, automakers must sell enough electric vehicles to meet new, lower limits for carbon
00:24dioxide emissions in 2025.
00:28Most of the job cuts, 2,900 in total, will come in Germany, where car sales have dropped
00:33significantly.
00:35This comes as consumers remain weary of inflation, while Germany also dropped government purchase
00:40incentives for electric vehicles.
00:44Carmakers are also facing increasing competition from Chinese-made electric vehicles.

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