(Adnkronos) - “Grazie all’osservatorio possiamo comprendere più a fondo le scelte dei nostri consumatori nella moda e indirizzare le nostre strategie. Le scelte fatte hanno portato risultati molto positivi per il nostro gruppo e i nostri quattro centri in Italia sono cresciuti del 5% verso lo scorso anno”. Lo ha detto Donatella Doppio, managing director McArthurGlen Italia in occasione della presentazione del primo Osservatorio Moda e Generazioni “Fashion & Identity – Vestirsi senza infrastrutture”, un’indagine esclusiva realizzata in collaborazione con BVA Doxa.
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00:00This observatory is important for us for a whole series of reasons.
00:09It is certainly important to understand even more in depth what are the choices of our consumers in fashion,
00:18but above all to understand why they make certain choices.
00:21And this is important for us because it can certainly direct all that is our investment strategy,
00:27our marketing strategy and it can certainly make us stay closer and understand even more
00:33all the people we come into contact with and who are the subject of this investigation.
00:38So far, especially this year, the results have been very positive for our group,
00:46so they have proven excellent and good choices that have been made
00:50and our four centers in Italy have grown by 5% compared to last year.
00:56MacArthur Glenn lives not only in business,
00:59in fact, the actions, initiatives and social that we undertake are different
01:04precisely for the commitment we have towards the local communities in which we operate.
01:09Just to cite a few examples, the pink tour for women's health in collaboration with the Caravan of Come in Italy,
01:18or the volunteering that has just been carried out by 60 of our employees alongside Medici Senza Frontiere.
01:25These are all activities that we do in conjunction with all the people who are then our clients,
01:32employees and who are precisely the subject of this investigation,
01:37which allows us to build and better define all our strategies,
01:43also to define what can be the possible initiatives from a social point of view and social impact that we have in our centers.
01:52An important point that has also emerged today from the investigation is the importance of the various generations,
02:00but above all the importance of the social channels that we have,
02:04and on this front there is a continuous and strong investment from our point of view,
02:09and Generation Z will begin to weigh from the current 19% up to 30% in 2030.