Louis Messina accepts Billboard Touring Executive of The Year from Country legend George Strait at Billboard Live Summit 2024.
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00:00Hey Louie, it's me, George. Hey man, they tell me that Billboard Magazine's given you the Touring Titan Award.
00:08This is the first one they've ever done, and so appropriately it should go to you.
00:15In fact, I think they should call it the Louie Messina Award, but maybe we'll work on that next year.
00:23Man, I tell you what, it's been an amazing journey with you. We've had so much fun together.
00:30Every time I hear you say, hey man, I got a new idea, I'm going like, uh-oh.
00:36But it always works, and you're just the best there is in this business, man. There's just no question about it.
00:43We have so many great memories together, and I'm so honored to be able to be the one to give you this great recognition.
00:55Louie, I hope you have a great night. Congratulations, and I'll see you at the next one.
01:00Give it up for George Strait. And Louie, please come out here. Louie is a true legend in this business.
01:08And though his rivals hope that he might start thinking about retiring one of these days, he told me this morning that he's just getting warmed up.
01:21So watch out, everyone. I'm paraphrasing.
01:27We are thrilled to honor you with our Touring Titan Executive of the Year Award.
01:34Awesome.
01:36Congratulations.
01:41Well, first of all, thanks, George. First time he's ever said something nice about me.
01:46I'm joking. I've had a 30-year relationship with him, and I'm really honored by this.
01:52I mean, this is pretty cool.
01:56Touring Titan, the Sultan of Swing, and the Executive of the Year.
02:02I don't know why. Y'all must have ran out of people.
02:05But anyway, I really, really appreciate this, and I'm really honored.
02:09So thanks, everybody. Appreciate it.
02:11Thank you, Billboard.