Consumer group Which? Alleges that Apple has been overcharging customers in the UK for its iCloud storage services.
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00:00Apple is facing a lawsuit claiming it traps around 40 million UK customers in
00:05its iCloud service charging what consumer group which calls rip-off
00:10prices. If successful the case could lead to a three billion pound payout averaging
00:16£70 per user which argues Apple has effectively forced customers into its
00:22iCloud services since 2015 by offering limited free storage and charging for
00:28further capacity. Monthly fees range from 99 pence for 50 gigabytes to $54.99
00:35for 12 terabytes and alternative storage providers have limited compatibility on
00:42Apple devices. Apple defends its policies asserting that iCloud is
00:46optional and third-party solutions are available. This case adds to a series of
00:52class actions targeting big tech companies with claims against Facebook
00:56Google and others at the Competition Appeal Tribunal. Toby Starr of Humphreys
01:02Curse Setter notes that this growing trend could start impacting tech giants
01:07operations through settlements and decisions over time. Which chief
01:11executive Annabel Holt says the lawsuit aims to secure fair compensation, prevent
01:17similar practices and foster a more competitive market. Apple denies any
01:22wrongdoing asserting its practices are not anti-competitive.