Der weltweite Tourismus erlebt ein bemerkenswertes Comeback und übertrifft das Niveau von vor der Pandemie. Doch mit dem Anstieg des internationalen Reiseverkehrs sind die Herausforderungen im Bereich der Nachhaltigkeit deutlich in den Fokus gerückt.
Category
🗞
NewsTranskript
00:00Global Tourism is bouncing back, breaking pre-pandemic levels. But what does it all mean for an industry in the sustainability spotlight?
00:14We're here at the World Travel Market trade event in London to find out.
00:19From India to Iceland, Thailand to Turkey, this year's WTM is the biggest ever with 4,000 exhibitors.
00:34The global gathering coming as new data reveals a huge rebound in travel since the pandemic.
00:41One and a half billion global arrivals are expected for this year. By the end of the decade, we expect that to get up to two billion arrivals worldwide.
00:50People are absolutely prioritizing travel over other forms of spending. Experiences are being prioritized over things.
00:57But where does this leave efforts to tackle overcrowding?
01:01In some European destinations, there have been anti-tourism protests amid community concerns over things like environmental damage and rising rental prices.
01:12In Croatia, a law is now being brought in to reduce short-term holiday rentals in residential areas.
01:22Travelers are increasingly wanting to help regenerate places when they visit, giving something back.
01:29And the sustainability conversation in the industry is evolving from net zero to net positive.
01:35Any one of us, when we travel, we want to experience something new which is regenerative for the soul.
01:42But also when you perceive the situation from the side of managing the tourist industry, we also need to make sure that the environment and the tourist product regenerates itself.
01:54The sustainability of tourism is extremely important for us especially.
01:59Japan is among many countries now actively promoting regenerative activities and experiences.
02:08For example, City Asso in Kyushu Island, they are offering visitors to take part in their conservation activities like creating fire breaks.
02:21And after these activities, visitors will be invited to connect with local farmers.
02:30Uzbekistan is an emerging destination, offering stunning architecture and rich history.
02:38And as the country looks to attract more travelers, it too is putting a focus on communities.
02:46There are very much underdeveloped areas. By us opening those destinations, we are very much helping the local communities.
02:53We are opening their eyes on opportunities. We are helping them starting small businesses.
02:59We are doing a lot of local experiences using people's houses, you know, to host people for lunches, for dinner.
03:06And this is for me all, you know, falls within what we call the sustainable business.
03:14Tokyo has long drawn visitors, magnetized by all the buzzing city has to offer.
03:20But as the industry looks to manage tourism flows and satisfy a growing demand for unique experiences,
03:27it's also promoting hidden gems beyond the traditional attractions.
03:32We recommend beautiful mountainous areas in the western part of Tokyo where you can enjoy hiking, gramping and so on.
03:42And also we have 11 inhabited islands in Tokyo where you can see beautiful sandy beaches, volcanic landscapes.
03:52And it's totally different from your typical image of Tokyo.
04:01Movie and TV tourism, or set jetting as it's become known, is taking travelers off the beaten track too.
04:08In countries like Thailand, where the trend is growing.
04:12Nowadays we've got many movies, big movies come to Thailand, such as White Lotus season three.
04:24We create the follow the movie trail route, so they can go to the location shooting and acting like a movie star.
04:33Of course we promote facility around there, also the new destination around there.
04:43Global tourism is back and now the industry is under pressure to prove that it can be a force for good.