(Adnkronos) - L'Esposizione internazionale delle due ruote torna nei padiglioni di Rho Fiera Milano per celebrare la 110° edizione. Eicma 2024 vede la partecipazione di oltre 770 espositori, 45 Paesi rappresentati e 2136 marchi. Tra grandi novità e graditi ritorni l'evento fieristico offre anche la possibilità di fare il punto sul mercato delle due ruote.
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00:00More than 770 exhibitors, 45 countries represented and 2,136 brands.
00:11They are record numbers, those of EICMA, the international exhibition of the two wheels,
00:15hosted in the pavilions of Roffier and Milano.
00:18A particular edition that celebrates the 110th anniversary of the fair event.
00:22Well, 110 years is a success, it is a goal achieved together with EICMA,
00:26a goal achieved together with the reference industry and the public,
00:30which is our judge and our greatest friend,
00:32which has allowed us for 110 years to go on stage every year here in Milan.
00:37Well, this edition is a great success.
00:40We are seeing it in the numbers, we are seeing it in the approach of people,
00:44we are also seeing it thanks to the media.
00:47It is a great success.
00:49The celebration of 110 years could not have been better,
00:52precisely because the public and the industry have again gathered here in Milan.
00:57So, it is probably the biggest edition,
01:00but we will see this at the end, the biggest ever.
01:04EICMA brings to the stage hundreds of world premieres
01:07and news from the sector in an edition that offers great news and welcome returns.
01:12It is an edition that represents a full success.
01:16It is an edition of 10 pavilions, the public is flowing in a very important way.
01:21There are the returns of BMW and Harley Davidson,
01:24but I like to mention them all.
01:26Let's say there are really all of them.
01:28It is also an opportunity to focus on the two-wheel market,
01:32which has had a strong start after the pandemic
01:34and that EICMA brings to the stage the present and the future of two-wheel mobility.
01:38The two-wheel motorcycle market in Italy and Europe is experiencing a positive moment.
01:45In Europe we have a plus 1.7% and in Italy a plus 5%
01:51confirmed also in Spain at the same level.
01:53So, let's say, contrary to the world of cars,
01:56the world of motorcycles is experiencing an extremely positive moment
02:00and we believe that this concept of freedom, ease of use,
02:06improvement of the quality of life in its entirety
02:11will always lead to a market that will develop positively in the coming years.