Colour and material design – more character, more modernity, more MINI
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MotorTranscript
00:00Wherever we go, we are always surrounded by color and surface, and everything is designed.
00:10You will maybe not notice it at the first sight, but often there is an inner feel of what is good and bad design.
00:19At MINI, we have a strong heritage, and so is the iconic design.
00:31Uplifting life.
00:34Energetic.
00:35Creates a smile into your face.
00:39Color is meaning a lot for me. It's mainly everything.
00:44We are surrounded by colors every day, every minute, everywhere.
00:50Color and trim is a discipline within the MINI design studio.
00:56I see something and I'm already triggered by a sentence, by an image, and immediately there is something going on.
01:03I'm a really fast person in putting and thinking color concepts.
01:07People at MINI constantly developing ideas of thinking cars in new ways.
01:12Therefore, we need to experiment with new materials and technologies.
01:16And rather to look only backwards for inspiration, MINI looks all around,
01:21seeking references in art, fashion, and even home living to keep pace with the world.
01:27Grains are very small structures, which you can find on nearly every plastic part in the visible or touchable area of our MINI cars.
01:38So we are starting always with a big research.
01:41Therefore, we try to find inspiration, and we can find it really everywhere in the nature, like stones or water, wood.
01:49I have had some pictures which are coming from a satellite where you have a top view on the earth.
01:54You can see that it feels very small, but it appears like a structure.
01:59And we are searching for strong mood pictures, and then we try to cluster that in different main topics.
02:06And there we start to develop different directions for draining structures.
02:12We used knit for the very first time, and it's also something new.
02:18And now we have a lot of textiles in it, and it makes it really warm and cozy.
02:23I really love details.
02:25I love to design every single loop, every single thread, the stitchings on seats.
02:31And I think the customers can see it, and they want to search for it.
02:35Maybe you have a surface, it looks blue, but if you go closer, there are three different colors in it.
02:42Fashion is always a big inspiration.
02:44When we saw the first knitted sneaker, it was really inspiring for us.
02:49So actually, the new knitted material is a perfect canvas.
02:54We wanted to transfer the new technology to automotive.
02:58Very important for us is to match very well with the other materials we are using in the car interior.
03:05For example, now the knit material.
03:08And it itself has a very strong direction.
03:11We need to find a grain which fits without any direction, that it's possible to implement it in all the tools we have.
03:18We wanted to be on the edge, but keeping the heritage.
03:24And we have a big root in heritage in green.
03:27We have it in the interior, in the dashboard, and in the seats.
03:30The petrol is supporting some hard red and red.
03:33The red and red has different phases.
03:37It's a red, but it's also a warmer red.
03:41The lightroom is very important to have a look, first of all, on the color of the parts.
03:46So we have a lot of different materials.
03:49We have two non-light situations we are using.
03:52And we call it friendly, the light of horror.
03:55So it really shows every mistake.
03:58We can see everything, that we have really perfect parts in the end.
04:02In general, we test all materials.
04:05We test it under extreme conditions like heat, lightfastness, or liquids.
04:12For the seats, there is a special robot which does live durability tests.
04:19Vibrant color palettes, patterns, and cutting-edge textiles form the character of each new MINI.
04:25It's a team's work to create the innovative, but also homely atmosphere,
04:29before it all comes together in a perfect fusion.
04:32People buy the design, they like it, they drive it.
04:35It's such an amazing feeling.