▌热点短视频 ▌ 今天双十一遭遇冷风吹？是价格战推不动，还是民众的消费热情已经降温了呢？
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#发射热点 #84hotspot #热点短视频
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主持 | @angelaangxinyi
#双11 #购物 #买买买 #免邮
#发射热点 #84hotspot #热点短视频
🔴 更多新闻资讯看这里 ▹ https://xuan.com.my/hotspot
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NewsTranscript
00:00This year's Double 11 is cold.
00:02Do you feel the same way?
00:03Double 11 is still here, but the Double 11 Party is gone.
00:05The enthusiasm for consumption is declining.
00:07People are no longer buying at random.
00:08Businesses are also short of interest.
00:10The changes in Double 11 over the years
00:12are also the blood of China and even the Asian consumer market.
00:15I don't know if you have experienced
00:17that kind of double 11
00:17from 12 a.m. to the moment the order is placed.
00:20Coming to Double 11 in 2024,
00:22do you feel that various online shopping platforms,
00:24whether it's China or Malaysia,
00:26seem to be blowing a stronger cold wind?
00:29According to Chinese media reports,
00:31the biggest difference between this year's Double 11 and the past
00:33is that all platforms are no longer fighting for prices.
00:36What is the lowest price, the cheapest,
00:37the lowest price on the whole network, etc.
00:39The self-promotion has disappeared.
00:41Because of the crazy price war in the past,
00:43excessive competition has compressed the business profit space.
00:47Although the flow of Double 11
00:48can indeed bring heat and sales,
00:50it actually does not bring much profit,
00:53which makes small businesses unable to eat.
00:55Businesses don't want to play too much,
00:56and consumers are now more rational.
00:59The price war has lost its appeal.
01:01And the frequent promotion of e-commerce platforms
01:03is almost every month.
01:05What is the promotion of June 6, July 7, and August 8?
01:08People don't have to go to Double 11 to buy.
01:10And Double 11 is often accompanied by complex gameplay,
01:13difficult to grab,
01:15possible system breakdowns,
01:16various price traps, etc.
01:18This series of bad shopping experiences
01:20also greatly consumes the user's desire to buy.
01:23In addition, some people mention the root cause of this phenomenon,
01:25including China's overall economic environment,
01:27economic growth and slowdown,
01:29starting from the beginning of 2015,
01:31the growth of China's lowest wages has also been suspended.
01:34From the data,
01:35in the next 10 years after 2005,
01:37Shanghai, Beijing, Guangdong,
01:38these areas where China's economic development is the best,
01:41the lowest wages are nearly doubled every five years.
01:44In 2015, it was between $740 to $1,200.
01:48But in 2023,
01:49Shanghai's lowest wages only rose to $1,600,
01:52Beijing $1,400,
01:54and Guangdong $1,000.
01:55Eight years have passed,
01:57and the rise in wages has reached a bottleneck.
01:59The price has risen, but the wages have not risen much.
02:01Naturally, this has greatly compressed
02:03people's purchasing power and desire to spend.
02:05Therefore, even if this year's Double 11
02:06welcomes China's longest direct sales month in e-commerce history,
02:10which will start on October 14,
02:12many netizens still say
02:13that the taste of Double 11 is getting lighter.
02:16Do you think so too?
02:17As online shopping has become a part of many people's daily lives,
02:20is it necessary for this Double 11 online shopping craze to still exist?
02:25Welcome to share your comments with us.
02:26Don't forget to like and share this video
02:28to let more people know about it.