The Red Sky Foundation and Sunderland Lions are joining forces again after the success of last year's event.
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00:00Jackie Robson from the Sunderland Lions. We teamed up with the Red Sky Foundation last
00:08year. How did it go?
00:09Absolutely amazing. We were overwhelmed by the number of people who wanted to take part
00:14and did. We used funds for causes that are dear to the heart and support Red Sky Foundation
00:19and Sunderland Lions.
00:21And how much is it to take part this year?
00:23It's £10 and you register online through the Red Sky link. And we kept the price at
00:30last year's price to encourage as many dippers as possible to take part. When dippers take
00:35part they will get a medal for taking part in the dip. They will also get a hot chocolate
00:41here at the stack and they're given the opportunity to do amazing things for causes that are dear
00:46to their heart and in the beautiful coastline of Sunderland, number one coastline in the
00:53UK.
00:55Red Sky Foundation founder Sergio Petrucci is here at the stack. Second time we've been
00:59based here. How important is it to have the support of local businesses?
01:02It's really really important because without their support we simply couldn't put the event
01:06on. There's a lot of infrastructure that goes around hosting the event as well but it's
01:10designed to encourage as many people to have so much fun in a safe way. But the best way
01:15to do that is to come down, support the people who are taking part in the dip. Last year
01:19we had thousands of people lining the promenade which was just phenomenal and we made the
01:23national news with it. It was one of the biggest dips in the country and we're hoping to improve
01:28on that this year by encouraging as many many people as possible to come down, support their
01:32own favourite charity as well. It's about reinvesting and putting money into great causes
01:38across the city and beyond as well. So if you want to take part and you want to support
01:42a charity that's close to your heart, please please register today and take advantage of
01:47this amazing occasion. And how do people register? If you visit dip.redskyfoundation.com, £10
01:54to register and with that you'll get a free hot chocolate courtesy of the stack and you'll
01:58also get the amazing experience. You'll get the comms beforehand, the encouragement, you
02:03can get a fundraising link from us as well if you want to do it for Red Sky Foundation
02:07or your own charity and set your own link up as well after that. But ultimately the
02:12most important thing that we want people to do is have fun, celebrate Christmas together.
02:17The only way that Maccams know how to is to have a great time and enjoy themselves.