(Adnkronos) - Trasformazione green, aziende e progetti che possono fare la differenza
Foresta Levissima, riforestazione in Val di Fiemme dopo la tempesta Vaia
Foresta Levissima, riforestazione in Val di Fiemme dopo la tempesta Vaia
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00:00Transformation Green, companies and projects that can make the difference.
00:16Foresta Levissima, deforestation in Val di Fiemme after the vague storm.
00:24If, on the one hand, the missions of the PNRR are aimed at initiating a profound change
00:30to realize the green, ecological and inclusive transition of the country,
00:34on the other hand, the world of companies responds by giving its contribution.
00:39This was mentioned at the ADN Kronos Convention,
00:42Transformation Green, Investments and Strategies,
00:45which is included in the format of the ADN Kronos Q&A agency.
00:49The meeting, which took place at the Palazzo delle Informazioni in Rome,
00:52saw the participation of institutions and corporate leaders
00:56to make the point on how to act on the change.
00:59Investments, especially in innovation,
01:02are those that allow the discovery of new ways of doing business,
01:06of managing the production processes, supply chains, logistics chains,
01:12in such a way as to make the economic system strong and competitive,
01:17but also to safeguard, as much as possible,
01:21the sustainability of the environment in which we live.
01:26In the field of sustainability, Italy is full of important examples.
01:30Paradoxically, we have been contacted as CONOU
01:33to explain how our model of success works
01:36from countries in the south of the world, important and also large.
01:40So I believe that we can make sustainability not only within our countries,
01:45but also within the areas of sustainability in the rest of the world.
01:48Competitiveness and environmental challenges have in common an answer, investments.
01:53Like Coca-Cola Cabecci d'Italia, since 2010,
01:56we have invested half a billion euros in the country.
01:59And this, of course, with special attention to industrial activities
02:03and our six production plants distributed in five regions of the country.
02:08In which area? The environmental area.
02:11So we have invested in everything related to new technologies related to packaging,
02:16so recycled raw materials, new processes, new infrastructures
02:20that allow us to save energy, a lower use of water,
02:23and a lower use of virgin raw materials.
02:26We have also increased recycled raw materials
02:28with a plant dedicated to this with 30 million investment in Piedmont.
02:33Digitalization is an integral part of social sustainability.
02:38This challenge translates into the need to contribute
02:42in a green thinking and harmony perspective
02:47with the ecosystem also constituted by other actors,
02:50from local authorities to administrations to institutions,
02:54to the development of environmental sustainability,
02:57but also and above all to the development of social sustainability
03:02and digital sustainability
03:05through a contribution that constitutes the necessary budget
03:09for the development of infrastructures aimed at guaranteeing
03:14the development of digital public services
03:17that meet the real needs of people.
03:20Sustainability translates into a new concept of quality for companies.
03:25Entering a new way of managing the company
03:28is an analysis of risk management,
03:31which also allows for financial and banking facilitation,
03:35in addition to positioning the brand reputation.
03:38So it is the new key concept to take action in 2024.
03:44Between 27 and 30 October 2018,
03:47in large areas of northern and central Italy,
03:50the Valley Storm hit hard the Italian forest heritage,
03:54with the destruction of about 42,800 hectares of forests in various regions.
03:59In the original territory of its water,
04:02Levissima launched, together with the Alta Valtellina Forestry Consortium,
04:06the municipality of Val di Sotto and the University of the Studies of Milan,
04:10an important project for the regeneration of affected areas
04:14through a series of activities,
04:16reforestation, tree removal,
04:19bioengineering projects and biodiversity protection.
04:22Six years after the extreme weather event,
04:25Levissima is renewing its commitment to the environmental regeneration
04:28of affected territories with Foresta Levissima in Val di Fiemme,
04:32a reforestation project that covers 4 hectares
04:35of one of the most affected territories by the storm,
04:38with the aim of planting 6,000 new trees.
04:41The project of Foresta Levissima is particularly important for us
04:44because it is a simple but tangible action
04:47that will allow us to have a positive impact on the planet,
04:50starting from the forests, which are the green lung of our ecosystem.
04:54But to really make a difference, we need the help of all of you,
04:58and that's why we invite people to join the movement,
05:01by participating in our new community on rigeneriamoinsieme.it,
05:05powered by Levissima, where people can join our projects,
05:10including Foresta Levissima,
05:13helping us to repopulate this forest area
05:16so strongly impacted by climate change.
05:18The initiative therefore represents a further step
05:21in the path of Levissima's sustainability.
05:23For us at Levissima, sustainability has always been at the heart
05:26of everything we do and communicate,
05:28and it is part of a broader commitment
05:31that is focused on the protection of nature,
05:34the protection of the territory and the communities,
05:36starting from the mountains, where our water comes from.
05:38The Foresta Levissima project was also possible
05:41thanks to the collaboration with Vaia,
05:43a young start-up committed to the regeneration
05:46of local communities and natural resources.
05:49Imagine a world where people want to make a difference
05:53and have the concrete opportunity to do so.
05:56All this is Vaia, a start-up that we have created
05:59to give value to the territory, communities and nature.
06:03Not to remove, but to give back, to restore.
06:07And today we do it with Levissima,
06:09our partner to rebuild a forest,
06:12which is the forest that will come to life in Val di Fiemme,
06:15with the project of Rigeneriamo Insieme.
06:18To make the activity of reforestation possible,
06:21also the active participation of citizens.
06:23Through the sustainability platform Rigeneriamo Insieme,
06:27created to involve people in the safeguarding of the environment
06:30and will allow anyone to contribute in a concrete way
06:33to the protection of the mountain and planet ecosystems.
06:36In detail, for each purchase through the platform
06:39of the smartphone natural amplifier,
06:41built by local artisans with the wood cut down and recovered,
06:44the Vaia Cube will be planted a new tree
06:47in order to regenerate the territory and the ecosystem.