We've taken to the streets to find out what people make of this year's chosen word
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00:00In 2023, the Collins Dictionary Word of the Year was AI, which stands for Artificial Intelligence.
00:06Another popular word in that year was RIS, a Gen Z slang term meaning style or charm.
00:12Can you guess what it is this year? It is closely tied with the colour green and pop
00:18music. It's BRAT. I asked people at the University of Kent to see if they could guess what the
00:24word is.
00:25RIS, AI or BRAT? I'm going to go RIS. I'm not very down with the lingo of today, but
00:34I'm going to go with RIS. RIS. Yeah. I was expecting him to say that. RIS. BRAT. I know
00:43it's BRAT. But BRAT SUMMER. Yeah. Most people understand the word BRAT to be a badly behaved
00:49child, but the word has secured an added definition meaning confident, independent with a hedonistic
00:55attitude. And this is thanks to the popular pop singer, Charli XCX. Her album BRAT took
01:01the number one spot on the charts, starting a cultural movement for those who wanted a
01:05BRAT summer. US presidential candidate Kamala Harris even gave her social media a BRAT rebrand
01:12to attract younger viewers during the summer. Collins Dictionary says that thanks to Gen
01:16Z and social media, a lot of the popular words this year have come from online trends, such
01:22as the word era, which also made it onto this year's list. Interestingly, only one
01:28political term made it onto this year's list, despite it being a year full of elections.
01:34As the effects of social media, online trends and artificial intelligence become more prominent
01:39every day, the future words of the year are increasingly unpredictable. Kristen Hawthorne
01:45for KMTV.