With Christmas selection boxes about to hit the shelves of the supermarkets and the reductions in size being clear to see, we hit the streets of Manchester to ask people for their view.
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00:00Hi, I'm Theo with Manchester World and I'm just about to go out onto the streets of Manchester
00:03to ask people about shrinkflation.
00:06The reason for that is companies like Cadbury's are putting out their Christmas selection
00:09boxes and surprise, surprise, it looks as though they've shrunk.
00:12We're going to find out what people's opinions on that are.
00:15It's cheapy, isn't it really?
00:17I think that yes, obviously the production costs will have gone up dramatically and the
00:21cost of keeping the factories open and paying the staff and all of that sort of stuff goes
00:25up but at the same time such a huge multinational global company could, I would say, absorb
00:31part of that cost.
00:32I feel like I'm just quite used to everything going up because we do like a shop every Sunday
00:37don't we?
00:38And I feel like I don't really question it anymore, you're just used to it.
00:44You know it's all directors and investors complaining about the levels of, like the
00:48percentage of profits more than anything and obviously they want to keep the profits high
00:54but I think in times of crisis they probably need to just lower their expectations a bit.