El Coyote moderates a discussion about Yandel’s new album ‘ELYTE’ and the future of the reggaeton genre with other artists such as Dei V, De La Ghetto and Yandel himself at Billboard’s Latin Music Week 2024.
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00:00We started by changing the lyrics, you know, to be able to enter the awards, to be able to enter the broadcasters.
00:07You know that always when they were strong songs, well, they were a little bit better, and we were always looking for them,
00:13now it's not like that, now I listen to the radio and that's normal.
00:17Welcome, welcome everyone, this is the Coyote of the Show, here on the Elite panel.
00:33I want to introduce each one of you, I know you know them, but I want to officially welcome you.
00:39First, directly from Warner Music, Roberto Andrade. Roberto, welcome.
00:45Thank you, it's a pleasure.
00:47There he is also with us, El Chulito, El Yeezy, El De La Ghetto.
00:54He is also with us on this Elite panel, one of those that is currently breaking a new generation.
01:00El Davey, what's up Davey? Welcome.
01:02All good, all good, Coyote, active, active.
01:05And the leader of this conference on the Elite panel, El Capitan Yandel.
01:13Thank you very much, good morning.
01:14We're going to talk a little bit about history here, because when we talk about urban music, reggaeton,
01:22we want to talk about the beginnings, and we're also going to talk about what's happening in the present,
01:26and what could be, and what will be, more than anything, the future of urban music, of what reggaeton sound is.
01:33Yandel, let's talk a little bit about how it starts.
01:37We started a little earlier than Yeezy, than De La Ghetto, than Davey,
01:42I'm a little further back still, starting this reggaeton movement.
01:46But let's talk a little bit about how reggaeton music starts,
01:50how is it that Yandel says, this is going to be my music, this is my present, and this is going to be my future.
01:56Well, look, like every artist, you always have someone to follow, you know.
02:02Of course.
02:03Who to learn from.
02:04And for me, one of the leaders was Vico Cid.
02:08Of course, Vico.
02:09I've always said it, I loved his musical style, because it was something commercial,
02:15it was something that also set an example, it had lyrics.
02:19Then, when it came to reggaeton music, I fell in love with reggaeton music, with perreo.
02:25Of course.
02:26When there were the duos of Mike Colimano, Baby Rasty Gringo, Estolito.
02:31I followed Dari Yankee a lot.
02:34Of course.
02:36Dari Yankee was also an inspiration for me.
02:40And for me, reggaeton music was like love at first sight, you know.
02:45When I got to know that style, when I was in the neighborhood,
02:48I could already write about what was happening in the real neighborhood,
02:53without having to cover any lyrics, but speak it as you want.
02:56That's when I fell in love even more.
02:58So I think that reggaeton music is in its moment, right now.
03:04It's been many years and they've always said,
03:06reggaeton is going to fall.
03:08They always say it, it's not going to fall.
03:10This is going to last longer.
03:11And now there are many countries that make reggaeton.
03:14Of course.
03:15There are also other sounds, as you say, of other artists,
03:19not necessarily like the case of those of us who are here,
03:21who are from PR, from Puerto Rico.
03:23There are other artists making music, reggaeton.
03:27I would like to ask Roberto,
03:31you've been with Warner Music for many years,
03:34but you've also been in the music industry for many years,
03:37in the entertainment industry.
03:39How did you see when this reggaeton movement started,
03:42like Yandel was talking about?
03:46Yes, look, I remember, I worked in radio in Colombia.
03:50I started in 1997 in Radio Activa.
03:53I remember it was a station that put pop in Spanish,
03:57then rock in Spanish, then rock anglo,
03:59then Vallenato appeared, a 24-hour station of Colombian Vallenato,
04:03and there were tropical stations of salsa music.
04:07Then I went to study in Bogotá to work at Tropicana Estéreo,
04:10and I remember, it was a salsa station, I repeat,
04:13and I would say that 70% of the programming was boricua salsa,
04:18guateque, salsa vieja.
04:21And I remember between 2002 and 2005,
04:26I was a DJ, and the director, the programmer,
04:29would tell us, per hour, you're going to put this.
04:32And it was either Gasolina, or Rácata, or Felina.
04:38So we were putting, I repeat,
04:40in the work we were putting salsa, it sounded like Héctor,
04:43or Ángel Canales, or La Sonora,
04:46or Gran Combo de Puerto Rico, and boom,
04:48and they put a Yandel Wisini.
04:50Yes, they were already seeing the vision
04:52that we were going to gradually put this music, reggaeton.
04:55Correct, and it started one per hour.
04:57It was like a reggaeton success per hour
04:59in a salsa and tropical music programming.
05:04And then, little by little, the stations
05:06started to turn around completely,
05:09then they went to a crossover,
05:10and then they ended up being 100% reggaeton stations.
05:14Of course.
05:15Urban.
05:16Obviously, let's say that those of us who have been close
05:20in some way to the genre,
05:22we know some of its beginnings,
05:26and I thank Panama a lot,
05:28and all the movement that was in Panama
05:30that sowed this great seed.
05:32But definitely, it is the island,
05:34it is Puerto Rico that...
05:36Exactly.
05:37And they do it internationally.
05:39I think that great momentum, if you ask me,
05:41is perhaps Gasolina,
05:42is like the peak moment,
05:45as we saw it from below,
05:47that becomes international and becomes massive.
05:52And then comes Colombia, obviously,
05:54trying to follow in Puerto Rico's footsteps.
05:56Of course.
05:57Before Jose.
05:59There is a generation in Colombia
06:01that also came from rap,
06:03from street hip-hop,
06:05and then tried to cross a little bit,
06:08and thank God they did it,
06:10but let's say that it is the island
06:12that puts the genre on the map.
06:15Yes, reggaeton, right?
06:17Gizzy, since you bring up Panama,
06:20because when Yandel starts,
06:22he says,
06:23Biko sí,
06:24it's the first thing he sees,
06:26the first thing he hears,
06:27because it was rap.
06:28Then it was transformed,
06:29thanks to the mix of dancehall from Jamaica,
06:32of what was reggae,
06:34the reggae of Panama,
06:35and American rap was also mixed,
06:37specifically more New York.
06:40Gizzy De La, you also have that essence,
06:42how did you see it?
06:44Because I went really far back
06:45from the beginnings of reggaeton.
06:47Biko is the trunk of the genre.
06:51If you see the genealogical tree of Urbano,
06:54Biko is the first person to speak Spanish,
06:58to rhyme words in Spanish
07:01with an American hip-hop beat.
07:04Yes, as Chulito said here,
07:06it originated in Panama,
07:08because in Panama reggae was made in Spanish,
07:11but in Puerto Rico it evolved.
07:13It's like salsa,
07:14salsa started in Cuba,
07:16but in Puerto Rico it evolved.
07:18And we gave it that flavor,
07:20to take it internationally.
07:23Yes, Panama also had a lot to do,
07:26just like Jamaica,
07:27as I said, New York,
07:29with American rap.
07:30Davey, you are a new generation now,
07:33of what is happening with music.
07:36How have you seen the changes,
07:38how have you seen that now you see another style,
07:42unlike Gizzy De La,
07:44or Yandel,
07:45you didn't start watching the streaming,
07:47you didn't see the YouTube views,
07:49you didn't see this running,
07:52which is a tool for today's artists.
07:55I think that artists like De La, Yandel,
07:59and all the others who came before me,
08:02opened those doors,
08:04because it makes it easier for us,
08:06with the streaming and all that,
08:08but if they hadn't done it,
08:10I don't think we would be here,
08:12eating,
08:13blessed in the way we are,
08:15because I don't think I'm the only one,
08:17many of the kids that are coming out now,
08:20their first parties are $5,000,
08:23they didn't live it before,
08:25I think you have to give them the food,
08:27the first party.
08:28Ask Yandel how much the first party cost.
08:30$500.
08:31$500.
08:32And it was $200 for Wisin,
08:33$200 for me,
08:34and $100 for the DJ.
08:36It's amazing that the DJ charged almost the same as Wisin and Yandel.
08:39That's right.
08:40And always grateful,
08:41grateful for the public that has always supported this genre,
08:44all the DJs,
08:46all the producers,
08:47the TV channels,
08:48the people of Billboard,
08:49since the genre started,
08:50they have always supported us,
08:52and it's a genre that's been around for 30 years,
08:54if I'm not mistaken,
08:55more than 30 years.
08:56Yes, it's been around for a little over 30 years,
08:58even the first to win a Billboard,
09:01officially in reggaeton,
09:02were Estorititos.
09:03Estorititos were like the first artists,
09:06then came Wisin and Yandel,
09:07then came Mario.
09:08I hit him hard.
09:09And at that time,
09:11Estorititos went from the beginning of reggaeton
09:15to winning a Billboard award,
09:17and that's when, as Dela says,
09:19they started to see Yandel more seriously,
09:23this genre, this movement.
09:25Look, for me, reggaeton music,
09:27you always had to look for a way for it to grow.
09:31We started by changing the lyrics,
09:34you know, to be able to enter the awards,
09:36to be able to enter the broadcasters.
09:38You know that when they were strong songs,
09:40they were a bit out of place.
09:42And we were always looking for...
09:44Now it's not like that,
09:45now I listen to the radio and that's normal.
09:47But at that time,
09:49we were always looking to evolve the lyrics,
09:53to make them cleaner,
09:55not losing the essence of us,
09:59we always had our songs that were hot,
10:01but we always worked on songs that were pretty clean,
10:04like I love you,
10:06like that movement,
10:09like Hackers, you know.
10:10They are songs that don't speak so badly or anything.
10:14They just have their own echo.
10:15But he thinks that the songs that Wisin,
10:17and you in your case Yandel,
10:19and then yours, that you did just explicitly,
10:21are also part of what Yandel today as an artist.
10:25That's right.
10:26Yes, I'm not afraid of her,
10:27I do have to make a song that says...
10:29Well, you did them at a given moment.
10:30And I always identify with youth,
10:33I always like to be
10:35where the youth is, what they're doing.
10:38It really catches my attention, and I like it because they respect me,
10:42and whenever they approach me, it's like with respect,
10:46and like they want to record with me, and for me that's like a prize,
10:50that the new generation wants to record with me after so many years,
10:53and they want to work with me.
10:55Yes, it's like something that you also see,
10:58like they're giving you that... that sitial.
11:02And because that's how I see them,
11:04I see them and I respect them.
11:07I listened to Adela when I was a kid,
11:09and she had that essence of New York,
11:11and I also identified with that.
11:14And Andelo, you know, I'm from Boricua, I come from there,
11:16that sazon, that reggaeton,
11:18you know, these people are legends.
11:22David, do you think you have a very complicated role
11:27in the sense of how people see you now,
11:31in terms of your music,
11:33that you're also becoming,
11:36and you're already part of being an artist,
11:38of being a star, do you think that it's also a little strong
11:41how people are already seeing you,
11:42because once you start hitting,
11:43they start to see, look, it's David, it's David,
11:45making music, creating success,
11:47do you think you also say,
11:48wait, I also have a very important role
11:51from here to many years,
11:52like De La Ghetto has it, like Yandel himself has it?
11:54No, of course, and I have that very clear, you know,
11:57I have children, you know,
11:59and I want to clean up my lyrics a little in the future,
12:03like Yandel says, make it a little cleaner,
12:06and send a message,
12:06because you see the influence that youth has,
12:08and really, when you realize that kids are crazy about you,
12:12that what you do and they want to do,
12:14well, you start to change their habits, their little things,
12:17you know, to give a good example,
12:18but the essence is always the essence,
12:21and you come from the street,
12:23imagine.
12:24Yes, the essence is the essence, and make music.
12:27What you live on the street is what we sing,
12:30but we are also quite mature,
12:32you know, to carry a good message too,
12:34we are not bad people, you understand me.
12:36That they look at us, that they admire us,
12:38and follow our steps.
12:40I try to explain to young people on the street,
12:43look, this is a business,
12:44if you are going to get into this genre,
12:46you can't have one leg on the street,
12:48and one leg in music,
12:50you have to decide what you want to do.
12:52This is a business, this is a lot of responsibility,
12:55a lot of dedication,
12:56there are a lot of people who depend on you,
12:58they depend on my children, as David said,
13:00we have a work team, we have a label,
13:02we have a lot of people who depend on us,
13:05and thanks to you, really,
13:06that you are the ones who raise this genre,
13:08if it weren't for this audience,
13:10this wouldn't exist.
13:11No, without a doubt.
13:12Today it is a global movement,
13:13first of all, I have to say,
13:15thanks to Latinos,
13:16because although music is being listened to
13:18from many countries,
13:19even people who don't speak Spanish,
13:20but the Latino, after leaving Puerto Rico,
13:23is the one who adopts it,
13:24the one who opens the door to the world,
13:26as Chulito said in Colombia.
13:28Colombia was the first place I visited in 2006,
13:33if I'm not mistaken,
13:34at a festival in Cali.
13:35I went with Zion, Hector,
13:38and I think Don, if I'm not mistaken.
13:42And I remember when I climbed a platform,
13:44more than 60,000 people on cell phones,
13:46with a wave,
13:48I felt invincible, like Superman.
13:50What is this?
13:51I like it.
13:52And that's when I started to take it a little more seriously,
13:55because at first I had it more as a hobby.
13:57I said, well, if I can, I can.
13:59If I last three or four years, I'll last.
14:01If not, well, fuck it.
14:03My bad.
14:06And it's been almost 20 years already in this.
14:08But that's how it is in reggaeton music,
14:09sometimes you hear some nice things,
14:11and sometimes you hear shit.
14:12That's how it is.
14:13Yes, that's how it is in music,
14:14because it's real.
14:15It's real.
14:16Roberto, in the part of...
14:18Let's start by talking a little back,
14:20how you started...
14:21Briefly, because there's a lot of history
14:23of reggaeton, of urban music.
14:25But how do you see the present,
14:27and how do you see the future,
14:28of reggaeton specifically,
14:30of urban music?
14:32You as a leader,
14:33as a record label in Warner.
14:35Yes, look.
14:37Back there, we were talking about that.
14:39Maybe about the challenges that the genre has.
14:42And I was talking to a colleague.
14:46Let's say I support what Yandel says.
14:48And I was listening to the same thing on the radio.
14:51I was listening to the other programmers,
14:53saying,
14:54ah, reggaeton is fleeting.
14:56Reggaeton is going to happen.
14:58That's a trend.
14:59And I repeat,
15:00almost all the radio migrated to the urban genre
15:03and put reggaeton, 24-7.
15:06And it stayed there,
15:07and it's there,
15:08and it's going to stay there.
15:09Period.
15:10On the contrary,
15:11the only thing that has come is growing,
15:13as the captain said.
15:14There are many other countries
15:16that are incursioning in reggaeton
15:18and are combining different influences.
15:22New generations,
15:24new mixes,
15:26new subgenres.
15:27The only thing it does is grow,
15:29and that's going to continue.
15:30Now,
15:31challenges from the point of view of industry.
15:33I could tell you
15:35the fact that today,
15:37technology,
15:38the power of streaming,
15:39social networks,
15:40allow artists
15:42to reach their followers in real time.
15:46It's very positive.
15:49But also,
15:51the work of the street has been forgotten.
15:54Like,
15:55the captain,
15:56and many others,
15:57and Adela,
15:59they had to wait for the album to come out,
16:02and the label would take it to a radio station
16:04and look for the cups,
16:05and it would play,
16:06and it would take a long time to develop a song.
16:09And you had to get on a plane
16:11and go to Colombia,
16:12and not just Colombia,
16:13but to Cali,
16:14and to Bogotá,
16:15and to Medellín,
16:16because it's a very different thing from the coast,
16:18or Barranquilla,
16:19or down to Chile,
16:20or Argentina.
16:21And today,
16:22what happens is
16:23there's a saturation of artists
16:25of urban genres,
16:27which I think is positive,
16:28because today,
16:29thanks to technology,
16:30any kid,
16:31and with his talent,
16:32can make a good song
16:33with a computer.
16:34Yes, but it's very important,
16:35to hit the jackpot.
16:36And sometimes people forget that.
16:38That's right.
16:39You have to go out to the streets.
16:40You have to go out to the streets,
16:41because you think that you just have to upload the song,
16:43distribute it from one day to the next,
16:45and the song will work on its own.
16:47No.
16:48And not all the money,
16:49as I say to all the new kids.
16:50You know?
16:51For example,
16:52if there's a country you've never visited,
16:54go there, my brother.
16:56If they don't have the money you're asking for,
16:59but if you're never going there,
17:00they'll never see you.
17:01Totally.
17:02And also,
17:03the work teams.
17:04Like,
17:05maybe there are new artists
17:06who,
17:07I repeat,
17:08upload the song,
17:09distribute it,
17:10release it,
17:11don't do the promotion work,
17:12because the artist thinks
17:13that they don't need a work team.
17:15And be careful,
17:16maybe in the short term,
17:17no,
17:18but if you want to develop a long career,
17:20a wide career,
17:21look at Yandel's career.
17:22A career that,
17:23after so many years
17:24of having built the history
17:25of urban music in the world,
17:27and today it's more active than ever,
17:29with his recently released album,
17:31which I invite you to listen to,
17:32Élite,
17:33a tremendous album,
17:34a work.
17:35A great album.
17:36And...
17:37Applause for Yandel.
17:38Yes.
17:39And that's part of making decisions
17:41about your career,
17:42building a work team,
17:43the discipline Adela talks about,
17:45getting on a plane,
17:46going to countries,
17:47visiting,
17:48making relationships,
17:49and building that team
17:50that will ultimately help you
17:54build your long-term career.
17:56Of course.
17:57Very true.
17:58Yandel,
17:59since you bring up that topic,
18:01how difficult,
18:03it seems like it's very easy for you,
18:05just like Adela Gueto,
18:06the current Martelense,
18:07with so many years of career,
18:09and artists like Davey...
18:11What are you talking about?
18:14Yes, right?
18:15There's something because...
18:16He's younger than me.
18:17Yes, yes.
18:18No, no,
18:19the kid,
18:20Yandel.
18:21No, but there are artists like Davey
18:23who are now,
18:24a new generation,
18:25stuck, on,
18:26and staying active,
18:28that people say,
18:29look, that Yandel,
18:30not just the generation
18:31that saw you for many years,
18:33but the new generation,
18:34the kids,
18:35the boys,
18:36the teams.
18:37So,
18:38what would be the formula,
18:40or...
18:41I started the question,
18:42how difficult is it for you,
18:43or how easy?
18:45I am a person
18:46who is very passionate about the studio,
18:48and I always like
18:49to be making music.
18:52When I do a project,
18:53and I finish it,
18:54I'm already...
18:55The one I finished,
18:56for me,
18:57is old,
18:58you know?
18:59And that's already in plans,
19:00that's already been delivered a month ago,
19:01the label is working on the plan,
19:03I'm already on something else.
19:05And the album hasn't come out yet,
19:06and I'm already on something else.
19:07For me,
19:08that's old.
19:09So, I always stay
19:10in that movement,
19:11and I really like
19:12to listen to the new generations,
19:13I always like to listen
19:14to what's new,
19:15and if I can get in with them,
19:16I get in.
19:18And I always adapt,
19:19you know,
19:20to the environment,
19:21to what's happening.
19:22I'm a person
19:23who never stops working,
19:24I'm always working,
19:25and I'm always releasing albums.
19:27There's not a moment
19:28when I say,
19:29I've taken a year off,
19:30or I've taken
19:31five months off.
19:33I've never done that.
19:34I've never done that.
19:35There are no vacations here.
19:36There are no vacations here,
19:37and what I do
19:38is work all the time,
19:39as a worker,
19:40because I'm passionate.
19:42You know,
19:43I always want
19:44to stay active,
19:46and not let it go,
19:47you know,
19:48because this gives you
19:49a lot of work,
19:50staying up all day
19:51gives you a lot of work.
19:53At least I learned,
19:54as Yandel said at the beginning,
19:55that you learn
19:56from the best.
19:57I always tell everyone,
19:59study the greats,
20:00study the best.
20:02I studied a lot
20:03when Yandel came out.
20:04I studied Yankee,
20:05I studied Hector Itito,
20:06I studied Don,
20:07Psy and Lennox,
20:09and at least from my perspective,
20:11for me,
20:12when Yandel came out,
20:14he was the first
20:15to make videos
20:16with Jesse Herrero,
20:17the first to be seen
20:19as an American artist.
20:21As a rock star.
20:23At the end of the 90s,
20:24at the beginning of the 2000s,
20:25we saw American hip hop artists
20:27as impossible
20:28to get to where they are.
20:30And these people,
20:31when they started
20:32to invest in their careers,
20:34not waiting for labels,
20:35not waiting for anyone,
20:36that's when you saw
20:37the change in the genre.
20:39Because they put
20:40the most expensive genre
20:41in the sense of
20:42seeing us the same
20:43as American artists.
20:45And now,
20:46American artists
20:47want to look like us.
20:48So, you know.
20:51Very true.
20:53So, you have to invest,
20:54you have to invest
20:55in your career
20:56and in your image,
20:57you know?
20:58The clothes,
20:59your image,
21:00the creams at night.
21:03The creams from Yeezy
21:04and Dela,
21:05that Yandel uses them too.
21:06Chulito, yes.
21:07He recited them to me.
21:08Yes, Chulito's creams.
21:10That's part of your job,
21:11my brother.
21:13You should take it out,
21:14you should take it out.
21:16You know,
21:17your image is everything.
21:18Yes.
21:19And if you don't go
21:20with the music.
21:21For example,
21:22I grew up
21:23in the days of MTV.
21:24And if I watched
21:25a video of MTV
21:26of any new artist,
21:27and if the image
21:28was as hard
21:29as the music,
21:31I would buy the CD
21:32and it would be
21:33a good song,
21:34you know?
21:35So, it's part of that,
21:36you know?
21:37It's a lot of work.
21:38Yes, you have to take that out.
21:39Chulito's creams.
21:40Can you imagine
21:41the supermarkets?
21:42The pharmacy creams.
21:44Chulito's creams.
21:46Davey,
21:47in your case,
21:48you're from a new generation.
21:50The question is similar
21:51to that of Yandel
21:52and De La Ghetto,
21:53but how difficult
21:54do you think
21:55or how easy,
21:56because it can be
21:57any of the two,
21:58is that you say,
21:59I want to keep,
22:00I want years to go by
22:01and they continue
22:02to listen to Davey,
22:03that they say,
22:04Davey is there,
22:05his music transcends.
22:06How difficult
22:07or how easy
22:08do you think
22:09it can be?
22:10Well, bro,
22:11it's not easy,
22:12but here I have
22:13the example of the guys
22:14and as De La says,
22:15of the best
22:16and,
22:17how do I tell you,
22:18the disciplined,
22:19because there are
22:20many people
22:21who are successful,
22:22but they are not disciplined,
22:23you know?
22:24And I don't want
22:25to be one of those artists.
22:26I think that,
22:27well,
22:28I think that
22:29wanting to help
22:30others too,
22:31you know,
22:32those little things,
22:33I think they will
22:34take me far,
22:35you know?
22:36Because one is up today
22:37but tomorrow
22:38you don't know
22:39and well,
22:40I have my feet
22:41on the ground,
22:42you know?
22:43I'm always
22:44trying to be
22:45up-to-date,
22:46as Yandel says,
22:47but if one day,
22:48you know,
22:49the turn,
22:50this,
22:51touches another,
22:52another has to shine,
22:53it doesn't bother me,
22:54you know?
22:55I think that's what
22:56keeps you going,
22:57the day after tomorrow
22:58and that's how
22:59this works.
23:00Yeah, yeah,
23:01and keep yourself up,
23:02and think that
23:03discipline is also
23:04part of,
23:05and I say,
23:06and there you are
23:07talking to several
23:08who have a lot of
23:09discipline,
23:10including De La Ghetto
23:11and Yandel,
23:12I think that
23:13has also been
23:14key, right?
23:15Discipline,
23:16being disciplined.
23:17Getting up early,
23:18doing the media,
23:19getting up at
23:205 or 6 in the morning,
23:21catching that flight,
23:22doing the interview,
23:23which is not easy.
23:24People also sometimes
23:25like the glamour
23:26when they see the video
23:27or when they hear the song.
23:28Yes,
23:29behind that
23:30is a lot of sacrifice,
23:31as David said.
23:32The most important thing
23:33is discipline,
23:34because there are
23:35a lot of artists
23:36who have a lot of
23:37talent,
23:38but their ego
23:39is so big.
23:40Their ego
23:41goes above.
23:42It goes above,
23:43and you see them
23:44and nothing happens
23:45to them.
23:46And you say,
23:47but what happened
23:48to that artist?
23:49He has incredible
23:50talent,
23:51wow.
23:52He sings like
23:53Luis Miguel,
23:54because that kid
23:55hit him.
23:56Discipline,
23:57papi.
23:58It was bad,
23:59you were late
24:00for the interview,
24:01you were late
24:02for the radio,
24:03for the television,
24:04you were late
24:05for the awards,
24:06billboards,
24:07when they have
24:08to arrive
24:09earlier.
24:10When they come
24:11to see you,
24:12they take you out
24:13little by little,
24:14and the genre
24:15continues to grow.
24:16There are a lot
24:17of artists
24:18born every day,
24:19every day,
24:20every day.
24:21That is one
24:22of the things
24:23that I always
24:24say,
24:25I am not
24:26a yandere,
24:27I am someone
24:28who is starting,
24:29and that hunger,
24:30I keep it alive,
24:31to keep working,
24:32because if you don't,
24:33you retire,
24:34because you say,
24:35I'm fine,
24:36I have a job,
24:37people know me,
24:38I stay at home,
24:39calm,
24:40I'm on vacation
24:41for two years,
24:42but for me
24:43that's not it.
24:44To maintain
24:45a tower,
24:46and maintain
24:47what I have right now,
24:48you have to work hard.
24:49Right now,
24:50the Elite album
24:51is on the street,
24:52so look,
24:53listen to me,
24:54talking a little
24:55about the Elite album,
24:56I know there are
24:57five minutes left.
24:58Yes,
24:59I wanted to talk
25:00a little
25:01about what
25:02this album is,
25:03about this new
25:04proposal of Yandel.
25:05I wanted to work
25:06this album
25:07taking the two
25:08generations,
25:09my generation
25:10and the new
25:11generation.
25:12I wanted to make
25:13a 50-50 there,
25:14musically,
25:15so as not
25:16to lose
25:17my essence,
25:18that's why
25:19I have a Tego,
25:20I have a Maldi,
25:21I have a Farruko,
25:22that have
25:23that taste
25:24from before,
25:25and now
25:26with the new
25:27ones,
25:28Luar,
25:29My Tower,
25:30Psycho,
25:31from Spain,
25:32Jay Wheeler,
25:33Fercho,
25:34you know,
25:35I made a balance
25:36musically,
25:37and I'm very
25:38happy with
25:39the album
25:40and the result,
25:41thanks to all
25:42the people
25:43who have supported
25:44that Elite album,
25:45because for me
25:46it's a great album.
25:47A hug,
25:48a hug.
25:49A hug,
25:50yes.
25:52Roberto,
25:53can you tell us
25:54a little bit
25:55about the release,
25:56as a label
25:57from Elite,
25:58about the importance
25:59of having a new
26:00album,
26:0120-24,
26:02from Captain Yandel?
26:03Yes,
26:04we have taken
26:05the time
26:06to enjoy it
26:07and to enjoy
26:08the process.
26:09Yandel,
26:10as he says,
26:11he's sick
26:12because of the studio,
26:13he's always
26:14working,
26:15he always
26:16has tons
26:17of music,
26:18so it's
26:19quite difficult
26:20but he has
26:21an incredible
26:22work team
26:23and Yandel's
26:24discipline,
26:25which I love
26:26because they
26:27are the artists
26:28who are talking
26:29about the word
26:30discipline,
26:31and many times
26:32it's like the
26:33artists'
26:34label's
26:35complaint,
26:36that sometimes
26:37there's no
26:38discipline
26:39in certain
26:40talents,
26:41especially
26:42in the new
26:43generation,
26:44and that's
26:45something
26:46that needs
26:47to be highlighted
26:48in this album.
26:49I'm very happy,
26:50just so you know,
26:51I'm saying this publicly,
26:52with my team,
26:53man,
26:54the powers,
26:55really.
26:56And one of my
26:57biggest examples,
26:58as you said,
26:59is Wizzy Yandel.
27:00Tremendous.
27:01The hardest example
27:02for me was him.
27:03Of course,
27:04and just like
27:05we enjoyed
27:06that process
27:07of being able
27:08to work with Yandel
27:09because it was
27:10something that
27:11as a label
27:12we actually
27:13dreamed of
27:14and we had
27:15it written
27:16on the blackboard,
27:17the same
27:18time,
27:19and it has
27:20allowed us
27:21to work
27:22with the time
27:23we need
27:24and the discipline
27:25we need,
27:26delivering things
27:27in time
27:28to be able
27:29to do the setup
27:30that it is.
27:31Sometimes artists
27:32and teams
27:33don't understand
27:34the real importance
27:35of planning,
27:36of delivering
27:37in time
27:38so we can
27:39take the music
27:40to the platforms,
27:41do the call-outs,
27:42the studios,
27:43pitch,
27:44do the placement,
27:45etc.,
27:46design the campaigns.
27:47We've been working
27:48with Yandel
27:49since the beginning
27:50of the album
27:51since the first
27:52Yandel releases
27:53with us
27:54and what's coming
27:55is tons of music.
27:56A lot of great things.
27:57Thank you all.
27:58Thank you also
27:59to the people
28:00of Billboard
28:01Latin Music Week
28:02for having this panel.
28:03Thank you to the
28:04island of Cobo
28:05and all the people
28:06of Billboard
28:07who have been
28:08excellent with
28:09all of us.
28:10Thank you Roberto
28:11for being here
28:12with us,
28:13to Yeezy,
28:14to Chulito,
28:15to Dela.
28:16To David also.
28:17There's no one
28:18who works harder
28:19in the industry
28:20than Yandel.
28:21That's true.
28:22Yes, yes,
28:23without a doubt.
28:24So I'm also
28:25grateful
28:26when I was given
28:27Coyote.
28:28We want you to be there.
28:29I'm also super grateful
28:30to share with you
28:31everything that's
28:32here in this panel.
28:33A panel of success.
28:34Thank you Coyo.
28:35I also want to thank
28:36all of you
28:37for being here
28:38and being with me
28:39in this special moment
28:40and for me,
28:41when they told me
28:42look,
28:43who are the people
28:44you like
28:45to be there?
28:46I quickly said,
28:47man,
28:48throw these people
28:49because they're with me
28:50and I know
28:51they're not going
28:52to say no.
28:53Mine.
28:54Thank you all
28:55for being here
28:56in this panel,
28:57Elite,
28:58in the week
28:59of the Billboard
29:00Awards,
29:01of the conferences.
29:02Super grateful,
29:03right?
29:04That also,
29:05within everything,
29:06a little bit
29:07of an informal
29:08conversation
29:09that we wanted
29:10to do here
29:11with all of you
29:12and talk a little
29:13about reggaeton.
29:14Thank you very much
29:15to everyone.
29:17I love you.
29:19I love you.
29:20I love you.
29:21I love you.
29:22I love you.