Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing is done and turns to socialising.
Created by Master Blender, Emma Walker, each sip of Johnnie Walker Blue Label Ice Chalet starts with notes of cinnamon-spiced apple that give way to warm cloves and spices before finishing with subtle hints of Alpine smoke. With only one in 10,000 casks meeting the requirements to go into the blend, the complex flavours mix to create a rich depth that’s perfect after a day on the slopes.
Created by Master Blender, Emma Walker, each sip of Johnnie Walker Blue Label Ice Chalet starts with notes of cinnamon-spiced apple that give way to warm cloves and spices before finishing with subtle hints of Alpine smoke. With only one in 10,000 casks meeting the requirements to go into the blend, the complex flavours mix to create a rich depth that’s perfect after a day on the slopes.
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00:00The world's number one Scotch whisky brand, Johnny Walker, has just launched its latest bottle,
00:04a limited edition blue label ice chalet in collaboration with luxury ski wear and lifestyle
00:09brand Perfect Moment. We visited Johnny Walker Princess Street, which was transformed into the
00:14world of apres-ski, for the launch. Created by master blender Emma Walker, the spirit starts
00:19with tasting notes of cinnamon-spiced apple before evolving to warm cloves and spices,
00:24finishing with subtle hints of alpine smoke. Aside from its divine taste, what makes the
00:28production process of this bottle so special is that only 1 in 10,000 casks meet the requirements
00:34to go into the blend. It is not an easy task to achieve the complex flavour mix that creates its
00:39crucial rich depth. The idea of Johnny Walker Blue Label Ice Chalet is to capture the essence
00:44of the luxury apres-ski experience and is inspired by Blue Hour, when skiing for the day completes
00:51and turns to socialising. The Princess Street venue has transformed into a ski resort in
00:56celebration of the launch, with a number of ski-themed installations and specially
01:01created ice chalet tasting experiences available.