MIL 101 | Comprehensive Media Program for Children (CMPC) inilunsad ng NCCT kasabay ng... - video Dailymotion

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Transcript

00:00We know that the media has a huge impact on the minds and character of children.

00:06From the shows on television to the content they see or watch on social media.

00:14Every information they get from these can have an impact on their development.

00:21But what if there is not enough control or monitoring of the content in the media and online?

00:27This can result in shows or content that are not suitable for children.

00:33That can affect their moral and emotional development.

00:38That is the solution provided by the National Council for Children's Television or NCCT.

00:45An agency that is involved in promoting child-friendly media in the country.

00:51Let's know their programs, including the Comprehensive Media Program for Children

00:57that protects children from unacceptable media content.

01:03Here in MIL101.

01:10As a part of the goal of making the media child-friendly in our country,

01:16we will start our program ourselves.

01:18Let's talk to the CMPC and the Executive Director of the National Council for Children's Television

01:25Desideria Mancia-Atenza and the Head of Programs, Policy and Research Division, Judy Galieta.

01:31Good morning, Ma'am Daisy and Sir Judy. Welcome to Rise and Shine Philippines. Welcome back.

01:35Thank you very much. It's a child-friendly day.

01:39A child-friendly morning.

01:41We're so happy. We're blessed to sit here and be your guest

01:47to promote the Comprehensive Media Program for Children of the National Council for Children's Television

01:54to be launched tomorrow.

01:55Tomorrow. And of course, this is an award here at PTV.

01:59And of course, we are very grateful that we always collaborate with organizations like this,

02:04NCCT, to promote children's programming and different TV programs

02:08that for sure will be able to cater to the students

02:12and nurture their learning and values.

02:16But let's go back to our discussion here about the CMPC.

02:20What is this Comprehensive Media Program for Children?

02:23Okay, I think this will be launched, which is on your 27th year. Tell us more, Ma'am Daisy.

02:28Yeah, it's a kick-off, 27th anniversary. Tomorrow, the CMPC will be launched.

02:34The Comprehensive Media Program for Children,

02:37this is the roadmap that the agency will follow until 2028.

02:47So here, you will be able to see and learn about the projects, programs, activities, and activities

02:55of the entire agency until 2028.

02:58There. So we still have like four years left.

03:02But I hope this will continue. I shouldn't be launching the program anytime soon.

03:07Of course, how will this CMPC program help the contents of different media productions here in the country?

03:14Well, basically, the CMPC has a framework that will be launched.

03:20And that's what the NCCT can follow.

03:22And at the same time, the partner organizations like television stations,

03:27government and non-government agencies, international organizations.

03:31So, they will follow that framework on how to create a program

03:38that will benefit the children for their holistic development

03:41and how to implement them synchronized so that we won't be separated by programs and activities.

03:49So, the CMPC, as AD Daycee said earlier, is the roadmap

03:54not only of the NCCT, but of the entire country for children's television.

03:59That's a big effect because up until this moment,

04:01there are still many children who continue to watch television.

04:05And some content on television is also watched online.

04:07So, this kind of collaboration is really a very diverse and big help

04:11through the synchronization of the different programs.

04:13But I understand that the CMPC is divided into three strategic pillars.

04:18How will this help? How will this help a child-friendly media?

04:24Our strategic pillars are the Developmental Needs,

04:29maybe Sir Judy will explain, and its drivers.

04:34And, of course, our ring or sphere of influence, Sir Judy.

04:41Go ahead, Sir Judy.

04:42Basically, our framework in the CMPC is simple.

04:45We will follow it.

04:46First, our core is the holistic development of the child.

04:50There.

04:51So, that has something to do with the media, definitely, or television.

04:55So, there, what are the aspects of the development of the child that we need to focus on?

05:01So, the core values or traits are here.

05:04Yes, physical, moral, intellectual or emotional, and so on.

05:11So, those are the things that we need to focus on for their development.

05:14And what are the drivers, like the institutions and the people.

05:20So, those are the things that we need to help the development of the child.

05:26And at the same time, what are our programs?

05:29And the outermost framework, what are the things that we will give to the children?

05:35So, definitely, the projects and programs of NCCT and other organizations like TV stations, like PTV4.

05:43So, definitely, it's a simple framework.

05:46It's common.

05:47But what's important here is that the organizations come together so that we can reach our goal.

05:54Child-friendly media landscape.

05:56So, how do you monitor this?

05:59We monitor.

05:59We have this monitoring scorecard.

06:02Okay.

06:03This is a series of consultations conducted by experts from 98 questions, Sir Judy, down to 38 questions.

06:14So, this validates if a TV show is really child-friendly.

06:21Well, how do we encourage as NCCT, the content creators and other media platforms

06:28to be a part of the advocacy of having what we call a child-friendly media landscape?

06:34Sir Judy?

06:35Actually, thank you for asking that.

06:37Because the very purpose or the main goal of CNP is collaborations.

06:42So, NCCT can't just do its programs to help the children in our landscape,

06:49in the television landscape or media landscape.

06:51So, NCCT is encouraging organizations to provide their programs.

07:01Actually, we had several meetings with them, consultation meetings with them.

07:05We asked them what programs they are discussing or are helping the children in the present

07:14so that we can include them in our program, in our plan, and in the future, we can sustain them.

07:20There.

07:22Well, of course, you understand we're now on the 27th year.

07:24You've been serving the children and the media for more than two decades.

07:30But what has changed?

07:32What has been the development of NCCT and its collaboration with the different stakeholders?

07:38And also, now we have CNP, CDOC, and YBATA.

07:42I think it's all because of the development and the different achievements of NCCT.

07:46Tell us more.

07:47Actually, nothing has changed.

07:49NCCT will just revive.

07:52And we will focus on awarding, like the broadcast television network stations like yours,

08:00and also the programs.

08:02Individually, we're welcoming you because tomorrow, we're awarding the PTV4.

08:08There are many more to come.

08:12And of course, what else has been changed?

08:14There will be a congressman who wants to repeal RA 8370,

08:23so that not only television, but also children's media...

08:27So that the law can be revitalized.

08:28Yes, so that it's not just TV, but also media.

08:31And TV is just one of the umbrellas.

08:34Across all media platforms.

08:36Yes, yes, Procti.

08:37Oh my, your work will be a bit more difficult.

08:40But it will take a long time.

08:42But I hope that it will materialize so that all children can reach,

08:47regardless of media platforms.

08:49Because not all, I mean, we can use the internet right away.

08:52Of course, others would use TV, with radio.

08:54But do you have any programs or projects that you will launch at NCCT

08:59on your 27th anniversary?

09:02We also have a media huddle this morning, tomorrow, and in the afternoon.

09:07The awarding and launch of CMPC.

09:11I would also like to take this opportunity,

09:15because next month is the celebration of Children's Month.

09:18November.

09:19Yes, the 8th anniversary of Dokyu Bata, Sir Judy.

09:24What is Dokyu Bata, Sir?

09:26Dokyu Bata is an annual documentary contest.

09:31So we invite students and even professionals

09:36to make children's documentaries.

09:38This is a national contest.

09:40So, in 8 years, we can see that it is still successful.

09:46And many want to share their stories.

09:48And we are thankful to them

09:49because they trust the television platform.

09:56It is still important.

09:56So, basically, that is the core of Dokyu Bata.

10:01To give true stories.

10:03And for other details about that,

10:05we can look at the social media accounts.

10:07Yes, websites, Facebook.

10:10Yes, we have a Facebook account at ncct.gov.ph.

10:15Thank you very much, Edie Desiderio Atienza and Judy Galleta,

10:20for your insights on how to maintain child-friendly media.

10:24What you are doing is very important

10:26so that the content that children are watching can be saved and circulated.

10:31I hope NCCT will continue

10:33to fulfill your mandate for the future generations.

MIL 101 | Comprehensive Media Program for Children (CMPC) inilunsad ng NCCT kasabay ng...

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