IPOP, nagpaalala sa mga kumakandidato kaugnay sa copyright sa paggawa ng campaign jingle

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Transcript

00:00The Intellectual Property of the Philippines reminded all candidates in the upcoming elections

00:06that copyright holders and artists have a right to property rights

00:11in compliance with the making of campaign jingles.

00:13That's what Gav Delegas wrote.

00:22During the election,

00:24the use of campaign jingles by the candidates cannot be taken for granted.

00:28It limits people's LSS or last song syndrome,

00:32whether they're young or old.

00:34For political science professor Jean Paul Martirez

00:38of the Polytechnic University of the Philippines,

00:40the use of campaign jingles is a big factor

00:42for a candidate to become popular.

00:45Most of the time,

00:46the jingles we get are very catchy.

00:50Actually, there are some cases where jingles are really used

00:55for political campaigns

00:57or for children's songs.

00:59Campaign jingles have a multiplier effect on people.

01:02Usually, some words are replaced with lyrics

01:05to show the personality of a candidate.

01:08For professor Martirez,

01:09it's not easy to make a campaign jingle for a candidate.

01:13Catchy,

01:15second,

01:16a lot of people know about it,

01:18and of course, the best thing is that it's easy to sing.

01:21The Intellectual Property of the Philippines reminded all candidates

01:26that the intellectual property rights of copyright holders and artists are respected.

01:31Candidates should also ask for permission from the artists before using it

01:35as a campaign jingle, slogan, or merchandise item

01:39to build their political brand.

01:41Based on the Intellectual Property Code of 1997,

01:45derivative work is a new term that does not contradict

01:49any existing copyright or any original

01:52that was used or any part of it.

01:54For another professor, Ramses Dili,

01:57candidates should ask for permission

02:00to use songs in campaign jingles.

02:03There are instances

02:05where the team of candidates

02:09are told not to ask for permission

02:12so that there will be noise,

02:15so that there will be an issue.

02:17So, always remember that

02:19whatever publicity it is,

02:21be it good publicity

02:23or bad publicity,

02:25it is still a publicity.

02:27COMELEC also reminded candidates

02:29to use campaign jingles.

02:31In the 2023 Barangay and SK Elections,

02:33a candidate's campaign jingle went viral

02:36because of the use of double-meaning lyrics.

02:39Candidates can also face disqualification because of this.

02:43When our countrymen vote,

02:47we can use simple words,

02:52and we don't have to be rude

02:55when it comes to campaign jingles.

02:57You know, just one word,

02:59especially in the local area,

03:01when you're at home,

03:03it's very rich,

03:05but it's still different

03:07when you meet our countrymen.

03:09They feel your loyalty,

03:11your principles,

03:13and they feel your love for them.

03:15Gav Villegas for Pambansang TV

03:17in Pagong, Philippines.

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Transcript

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