The first ever free milk ATM has appeared in North London – to help highlight the importance of giving people access to daily dairy which many UK food charities are currently unable to provide.
It marks the start of a nationwide roll out of fresh dairy provision in food charities across the country, after it was revealed an estimated 450,000 people who rely on these schemes do not have access.
Despite fresh dairy being one of the most requested items at food charities according to FareShare, around one in five (19 per cent) of the charities it supports can’t offer it, with many forced to decline donations due to a lack of storage facilities.
The innovative milk dispensing machine aims to raise awareness of this issue while allowing consumers to receive free, fresh milk at the push of a button.
Launched by Arla, it marks the next steps of the UK’s leading dairy cooperative’s commitment to enhance people’s access to daily dairy.
Jonathan Dixon, senior vice president at Arla said: “We are on a mission to enhance the accessibility of nutritious dairy products for communities across the UK.
It marks the start of a nationwide roll out of fresh dairy provision in food charities across the country, after it was revealed an estimated 450,000 people who rely on these schemes do not have access.
Despite fresh dairy being one of the most requested items at food charities according to FareShare, around one in five (19 per cent) of the charities it supports can’t offer it, with many forced to decline donations due to a lack of storage facilities.
The innovative milk dispensing machine aims to raise awareness of this issue while allowing consumers to receive free, fresh milk at the push of a button.
Launched by Arla, it marks the next steps of the UK’s leading dairy cooperative’s commitment to enhance people’s access to daily dairy.
Jonathan Dixon, senior vice president at Arla said: “We are on a mission to enhance the accessibility of nutritious dairy products for communities across the UK.
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FunTranscript
00:00We know times are tough with even more people using food banks as milk is one
00:15of the most requested things. Here at Arlo we've created the milk ATMs because we
00:19believe everyone should have access to fresh dairy which is why it's so
00:22important that we can provide fridges for these charities to ensure dairy is
00:27available for everybody. I've never seen anything like the milk ATM before, it's really cool I
00:35didn't expect milk to actually come out the door. I literally just used the milk ATM
00:39it was nice, it was cool, it's kind of like an ATM, tap the screen, tells you a bit
00:43about Arlo and then press for milk, doors open, there you go.
00:57you