ふるさとの未来 2024年10月9日 中小企業の救世主・kenmaが登場！
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Short filmTranscript
00:00This is the future of our hometown!
00:02We will find companies that are growing in our hometowns all over the country and support everyone who is doing their best!
00:10The future of our hometown!
00:30Let's get started!
00:33How far can we go?
00:37It doesn't matter if we go round and round
00:41It's all about me!
00:54Good evening!
00:55The future of our hometown has begun again tonight!
00:57This program is brought to you by KABURU, a book lounge located on the 3rd floor of Kabuto Bay in Nihonbashi.
01:03Today, we will introduce you to a company that is the savior of small and medium-sized companies.
01:09I'm so excited!
01:11I love it!
01:13I'm so happy!
01:15Small and medium-sized companies make up most of the companies in Japan.
01:20It's the power of Japan.
01:22The savior of those companies.
01:24I think it's the most powerful.
01:27Let's take a look at what kind of companies they are.
01:31Memoya, which has sold 1 million copies in a series of series.
01:37Kyusui Sponge, which was sold out in just a week from the sale.
01:43These hit products are manufactured by different manufacturers.
01:49However, only one company designed the product.
01:55The company that will help small and medium-sized companies is the star of the show tonight.
02:02It's Kenma Co., Ltd.
02:06It was founded in 2013.
02:08It's a venture company with about 10 employees.
02:12It's a company that has attracted a lot of attention from small and medium-sized companies.
02:19The representative of such a company is
02:23Yuhei Imai, a business designer.
02:27It's a company that designs new business for clients.
02:31This person is the recipient of the hit product.
02:37The people who have done business with him are
02:40I think it was a success as a new initiative.
02:44I'm really glad I was able to work with Mr. Imai.
02:47I'm really grateful to him.
02:50I think he's a savior in that he was able to create a new business with their advice and ideas.
03:00Clients who are grateful to Kenma.
03:04How does this company help clients' business?
03:09Kenma Co., Ltd. is going to design a new business tonight.
03:15What does it mean to design a new business?
03:20What?
03:22What are you two doing?
03:25It's the first time this year.
03:28Is there such a company?
03:31Kenma Co., Ltd.'s Yuhei Imai is here tonight.
03:38Nice to meet you.
03:40Nice to meet you.
03:42Nice to meet you.
03:45I have a lot of questions, so please tell me a lot of things.
03:48All right.
03:49Nice to meet you.
03:51Mr. Imai, is it right to design a business?
03:55That's right.
03:56As an expression?
03:57That's right.
03:58I think a lot of people are aiming for something new, unique, and cool.
04:05I think so, too.
04:08I design a business to focus on the results and profits of my clients.
04:22Can you do this?
04:24I see. It's a bridge.
04:27Did you start this company to design a business?
04:32That's right.
04:33Originally, I wanted to be an architect.
04:36It's completely different.
04:38But I had a fatal result.
04:41I was really bad at drawing.
04:44It's not good.
04:45I thought I couldn't fight with this.
04:49I like it, but I have to get closer to what I'm good at.
04:54I thought I was better at thinking about projects and concepts than anyone else.
05:00So, the next job I chose was a management consultant.
05:06If you're going to build a strategy for a big company,
05:09even if you think about something interesting,
05:11there are many things that you can't implement.
05:16So, what should I do?
05:18I work with the manager, but I design it properly.
05:23I thought I couldn't make a specific product or create a space.
05:28That's how I came to this company called Business Design.
05:33How does Kenma design a new business for his clients?
05:38Let's take a look.
05:40This is the first hit product designed by Kenma.
05:45It's this memo.
05:48It's a memo that you can write anywhere, anytime.
05:53It's a memo that you can write anywhere, anytime.
05:59You can erase it with an eraser or a finger.
06:02You can use it as many times as you want.
06:06It won many awards, including the Good Design Award.
06:11It's gaining attention as a new memo.
06:16Kenma designed the memo,
06:19but another company is manufacturing it.
06:23It's Cosmotech.
06:28This is a small and medium-sized company that manufactures and sells special adhesive films to protect precision equipment.
06:36Why did Cosmotech decide to work with Kenma?
06:41Our sales plummeted in the Lima shock about 15 years ago.
06:46Our sales fell by one-sixth.
06:48We had to recover our sales.
06:50At the very least, we had to maintain it.
06:52We were looking for a way to apply our technology and products to new areas.
07:01At the time, Cosmotech used its own technology to manufacture tattoo stickers for fashion.
07:09Cosmotech got ideas for new products from various design companies.
07:16However...
07:17We were thinking about new ways to apply tattoo stickers.
07:24We already had an idea for other companies other than Kenma.
07:29But Kenma was the only one who had an idea that we hadn't thought of.
07:33When it comes to tattoo sticker technology,
07:37it's all about the design and how you apply it to your body.
07:42In the end, it's all about how it looks.
07:44Even if it looks good, it will look the same.
07:48So when we thought about what to do,
07:50the fastest way was to flip it over and think the other way around.
07:55Imai says, think the other way around.
08:00How did he come up with the idea?
08:03It's a very simple formula.
08:08It's called A to B.
08:10A is common sense, and B is new common sense.
08:19In general, tattoo stickers are often used in fashion.
08:28So we came up with the idea of functional stickers.
08:36It's natural that you don't wear a tattoo sticker.
08:42But you can wear it.
08:44It's a wearable tattoo sticker.
08:47That's the formula we came up with.
08:51Do you always think about this formula when you start a project?
08:56Yes, I always think about it.
08:59What we value the most is the idea.
09:03When we get a client's idea, we try to come up with an idea right away.
09:08But we don't come up with an idea right away.
09:11We first decide where to start,
09:13and then we come up with ideas that we haven't thought of before.
09:17That's what we call the new common sense.
09:21That's how we come up with ideas.
09:23Instead of the appearance of a tattoo sticker,
09:26we decide where to start and where to come up with ideas.
09:31And Mr. Imai proposes a tattoo sticker that can be written on Cosmotech.
09:37If it's a sticker, it costs tens of yen per sheet.
09:42If it costs tens of yen every time I take notes,
09:45I don't hesitate to use it.
09:48But I don't think I should use it that much.
09:52So I put the sticker on top of the silicone band.
09:56I thought that if I made a set of a silicone band and a sticker,
10:01the price of the sticker would be hard to understand.
10:05So I tested it out.
10:08I thought, what if it sticks out?
10:10So I took a look at the silicone band.
10:12I rubbed it with my finger, and it disappeared a little.
10:15I thought it was really good.
10:16So I called Mr. Takamura right away and said,
10:18I think I can do it.
10:20He said, yes, you can.
10:23Mr. Imai's idea and Cosmotech's coating technology
10:27completed the memo.
10:30This product is on sale at the HANS stationery corner.
10:35It's constantly on sale,
10:39so I've been putting it in the memo corner, and it's on sale.
10:44There are a lot of people who use it,
10:48but I think it's mostly for caregivers and people in their early years.
10:54I've seen a lot of people in their careers,
10:58and the people who have the most memo on their hands are the medical staff.
11:03But it's not just the medical staff.
11:05For example, the people who are in charge of delivery,
11:09when they see the amount, they write it down here.
11:11The medical field is the target,
11:13but we say it's the best worker in the field.
11:18The memo is being reported to the people in their early years who work on their hands.
11:24It's not just the users who saved this product.
11:28Including the memo, including the memo variations,
11:31sales are increasing little by little,
11:33and now it's over 1 million copies.
11:35Now, as a whole, it's up to about 15% of the grade,
11:40so I'm very grateful.
11:42Small and medium-sized companies have large companies,
11:44and those people are still alive.
11:46What I've learned this time is that
11:48I'm always very worried about how we're going to create our own business.
11:52I happened to meet Mr. Imai and Mr. Kenma,
11:56and I was able to create a new business with their advice and ideas.
12:01In that sense, I think he's a savior for us.
12:06In addition to the band type on the arms,
12:09various variations of memos have been developed.
12:13As a result, it's a big hit with a series of 1 million copies.
12:18This is not the only hit product designed by Kenma.
12:23After this, the hit product of Kenma Design will appear.
12:29Memo with a series of 1 million copies
12:33This is not the only hit product designed by Kenma.
12:39It's this Sutta.
12:42With a sponge that can absorb a large amount of water drops instantly,
12:46the water drops that are wiped off do not drip.
12:51When squeezed, the absorption power is restored immediately.
12:54Therefore, it can be used repeatedly without waiting for it to dry.
12:59The company that manufactures this Sutta is ION Co., Ltd.
13:06It is a company that manufactures a wide range of high-performance water-absorbing sponges,
13:11from industrial products to home appliances.
13:15ION's development manager told us why he asked Kenma.
13:21We've been making water-absorbing sponges for a long time.
13:27If you just put it in a store, it's very difficult to differentiate it from other products.
13:35If you use it, you can see the good points of our sponge.
13:40But if you just look at it, it looks the same as other products.
13:44So I went to consult with him to see if we could come up with something new.
13:56What did Representative Imai, who received the request, come up with this time?
14:02I thought the material called Sophras was interesting.
14:06ION itself has probably only used roller-type products for business purposes.
14:11ION said that it had never used a roller-shaped product for living.
14:20Then ION probably never thought about it.
14:25So I decided to design a roller-shaped product for living people.
14:32What Representative Imai came up with was a urethane sponge called Sophras.
14:37Its water-absorbing capacity is about three times that of a light sword.
14:42Representative Imai came up with a new sponge design with a material that ION had only used for business purposes.
14:51I was surprised.
14:52I often think about that.
14:54I never thought that a roller-type product could be used for business purposes.
15:04What surprised ION's development team was not only the eye-catching point of Representative Imai.
15:11In Mr. Kenma's case, the product design is not the end.
15:15The key point is how to spread the product design to the world.
15:28I was able to appeal to the media.
15:33I was able to sell a product for about half a year or a year.
15:47Of course, I was aiming for a hit from the beginning.
15:52But it was also meaningful to make a unique product with a water-absorbing sponge.
16:00I was able to appeal to the media.
16:07I was able to appeal to the media.
16:11I was able to appeal to the media.
16:20Mr. Kenma's philosophy is to create a new symbol, the flagship of the company, that is, the great name of the client.
16:30Mr. Kenma's style is to make the client shine with the flagship.
16:37Do you get a lot of inquiries from manufacturing companies?
16:41Yes.
16:42About half of our inquiries are from manufacturing companies.
16:46So there are a lot of manufacturing companies.
16:50Yes, there are a lot.
16:51Japanese manufacturing companies have great technology.
16:55They have a lot of sharp technology.
16:59If you use it as it is, you can change a little bit of what was not required in the current world.
17:07It can be a new value just by changing the perspective, such as the new common sense that appeared in the previous video.
17:14I want to work with manufacturing companies as much as possible.
17:19But there are a lot of times when ideas go to waste, right?
17:24Yes.
17:25There may be more waste in the company.
17:29Basically, I try to think of all the projects.
17:33I think of 10 ideas per person, and I get 80 or 100 ideas from 7 or 8 people.
17:39At that point, there is a lot of waste.
17:43You don't get a lot of waste from your clients, do you?
17:46No, we have a lot of ideas in Kenma.
17:51We come up with a lot of different ideas.
17:55Do you think of all the ideas?
17:57I can't do that if I'm alone.
17:59I do a lot of Kenma in Kenma.
18:02You look gloomy.
18:04After this, Kenma's source of income is obvious.
18:07I'm fat.
18:10Kenma, which designs a new business.
18:14Representative Imai told us about the source of income.
18:18We get two types of money.
18:23For example, we get a fee for working on this project for three months.
18:30The other is that we get 2% of the sales of this product as royalties.
18:37I see.
18:39By the way, if you get a patent, is it from a client or Kenma?
18:45It's from a client.
18:47As a royalty, we have a contract to hand over all the properties, such as patents, costumes, and tickets.
18:58I'm fat.
19:00I think that's where you get in the most trouble.
19:05I don't think it's a good idea for us designers to have the property of the client.
19:12It's best to get the client's results.
19:15I think it's better to have it and use it freely.
19:21If you have it, you'll get in trouble.
19:25That's right.
19:28This week, we introduced the products that helped small and medium-sized companies.
19:33Actually, Kenma not only designs the products, but also produces the whole store.
19:41The store?
19:42We'll show you the pattern next week.
19:45I often see it on TV.
19:48I'm looking forward to seeing you next week, Imai-san.
19:53In this program, we are collecting information about companies that are growing in their hometowns all over Japan.
19:58If you are in a new business or are about to start something new, please visit the program's website for more information.
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