AMIRA SAJWANI

AMIRA SAJWANI

Transcript

00:00I'm Amira Sejuani, I'm Managing Director at Damac Properties, CEO and founder of Pripco,

00:13and also co-founder of Amalie Properties.

00:18AI today is going to take over like the internet did.

00:23It's here and it's here to stay.

00:25So for AI, everybody who adopts it will be at the forefront of the future of AI, and

00:29anybody who doesn't will just be left behind.

00:31So for us, it's very important to be up-to-date with everything that's happening in AI, how

00:35we can apply certain applications to our efficiencies, and how we can really take advantage of the

00:40wave that's coming and be at the forefront of our industry and integrating AI into every

00:45aspect.

00:52That's a great question.

00:53We're heavily focusing on AI.

00:54We're looking at how we can improve our efficiencies, how we can look at our data, how we can use

00:59tools like Mid-Journey for rendering and marketing.

01:02So we're looking at every aspect and every department has a KPI to find one application

01:06of AI that they can apply into their department, and I think that's great, because when you

01:10empower department heads and say, you have to find one application, they're going to

01:13look deep to find that one ability, and if you can't tell me you can't find one AI tool

01:18to help you make your work better, then you're not trying hard enough.

01:25That's a great question.

01:26I think the first thing that a company should do is look at where their pain points, what

01:29are things that are today not easy for them or not smooth or could be improved, and then

01:34you look at what are the AI applications that could come in to play that role.

01:38And I think anybody that says AI doesn't apply to their industry is just not thinking hard

01:42enough.

01:43You know, I had a conversation a few years ago at a Singularity course where a speaker

01:48came and said, driverless cars, how's it going to impact your industry?

01:52And there was a CEO or a managing or an executive of Red Bull at the time, and he said, it's

01:57not going to affect me, I'm an energy drink.

01:59And the guy looked at him, he goes, okay, what's the percentage of sales that comes

02:02from late night truck stops where truckers are buying Red Bull?

02:06And the guy had a significant percentage, and he goes, that's going to go away when

02:09driverless cars come, because the guy doesn't have to be awake.

02:12And the guy was shocked.

02:14And that's a great example of you need to think very hard about how AI and progression

02:19of technology, Web3, the introduction of blockchain, could have an impact of your business.

02:24Even if it's a crazy idea that you think is 10 years away, pretend like it's tomorrow

02:29and take action now.